Yeah, I fell asleep and got 100,000 users

Author: Mo Fei Jian

Wechat id: JiaKango

Editor: Juvae

Last weekend, I was lying in bed with my bare buttocks open, trying to find something to add to the real gas. I was sliding around to read something like “How DID I get 100,000 users without spending a penny?” and when I got into it, I sighed and lost my luster.

Mama said to me when I was young, boys should be honest, steal the money from the family have to admit, Mama will forgive you. When I handed over to wang aunt’s daughter to buy the rest of the rubber 9 yuan 8 MAO, accepted a heavy beating of baptism, since then, timid as a mouse, the title party thing, dry, will eat and sleep hard.

Review their brief experience, practice for a year, is the eight after working for a year, the two are all startups, lucky enough to have experienced a similar “not spend a penny for 10 w users”, the early process of the user for a startup company, like friends to sweat pants grindstone gives birth to a child, to verify whether a child can walk. To verify this, you need users, and the DogFood test isn’t as solid, specific, or offensive as the feedback from the target users.

CASE 1

What do startups have in common? No resources, no people, kid! So they force themselves to get the most satisfactory results at the lowest cost. Our department leader in a moonlight of hold up person, the wind is a WeChat night, “a new task, a plan, as of December 5, to master the channel needs to cover 100000 users, precipitation to our public, 30000 users”, after watching the thought, and also good didn’t guess to apply for funding, just a split second, a WeChat send me again, “without financial support, No resources to support “, suddenly, my mind came to a green prairie tens of thousands of horses in tears.

Find the break point

Forget the paid way, what internal channel docking, external channel cooperation, forget for the moment, then the free open channel comb

A mention of QQ group, perhaps your mind will jump out of the “active LOW”, “LOW”, “advertising flying all over the sky” and other ugly words. True, but after all, without funds, I can’t be in a mood, dig more in the garbage pile, and still find a new continent by consoling myself. The reasons why I choose QQ group are as follows:

• QQ group is an open channel

• According to the user occupation keywords can be found in the QQ group search results a large number of group numbers, group numbers can be extracted through auxiliary tools, used to do the “resource pool” (the specific name of the tool will not be disclosed, to avoid advertising suspicion, we can try to use free scripting tools instead)

• Concentration of target population

• 90% of QQ groups named by professional or professional names are the same people, so our target users are linked to a professional keyword. By modifying the long tail keywords, such as “xx of 2011” and “XXX of 2012”, we can accurately lock the age group of users.

• Automatic group

• If manual to add group, this thing is monkey years, QQ group channel is also one of the many small and small business marketing channels, there will always be some artificial auxiliary software, baidu, do not recommend, careful, free, crack, Taobao can sell 5 pieces of can find.

• Automatic group conversion

• QQ group into the purpose is to convert, manual group hair I believe executor will crash, auxiliary tools baidu.

Add a large number of QQ groups in an automatic way, and the larger the base, the more it can offset the low activity in the QQ group. Here you can add a sentence, in fact, the activity of THE QQ group is not low as you imagine, different types and different groups are different. Well, here also don’t think that after having auxiliary tools can be user income bag, money is hard to earn, shit is bad to eat, the chance of the pie in the sky is too small.

You will face the two most difficult bones to chew, I also did not know how to mouth, the heart is very swollen, the corner of the eye is always with endless tears to wipe the toss and turn difficult to sleep, but can push themselves into a corner. These two bones are Tencent plus group rules and group hair rules.

The PM of Tencent will not tell you the rules of group addition. Once the system finds that the account is in abnormal state of group addition, the execution actions of group addition will be blocked by the system. Similarly, the execution requirements of some important links after 28 rounds of testing are presented below.

• Add group of rules

• On average, no more than 10 groups are added to a single account every day

• Add an account to a group at least 30 seconds later

• Account level 16 or above, weight influence (TB buy a batch, cheap, cost is ignored)

• A single authentication message cannot be reused more than 10 times within an hour

• Verify that the information should be written like a person with flesh and blood, the profile picture should be configured according to the group’s preference, and the nickname should not appear “900 million girls dream” and other outrageous words

• No more than 4 groups can be added to a single IP address (IP switching software, baidu)

• A single physical address can be added to a maximum of four groups (usually, IP address switching software comes with MAC address switching).

• Mass rules

• On average, a single account sends group messages no more than five times a day

• The interval between sending group messages from an account must be at least 60 seconds

• Account level 16 or above, weight influence.

• A maximum of four group accounts can be sent from a single IP address

• A maximum of four group accounts can be sent from a single physical address

• Two account groups play together (especially important)

The main points mentioned above are almost enough. I built the computer at home into VPS, and occasionally conducted remote monitoring in the company. All auxiliary tools operated automatically in the whole process, freeing my hands and flying freely. For the time being, the copywriting design in the process of mass Posting needs to be carefully considered, tested with multiple versions to see which conversion rate is higher, sorted out the conversion path nodes, which should be cut off, at this time can not speak moral integrity, let the user in the case of not tired to take your cheap. The result of this project is that I have mastered the channels of 120,000 people in 30 days and converted 35,000 users, and then directly handed over to other partners for the second phase of implementation.

Case 2

Here’s another example to Share, a simple idea: at zero cost, the average seed user grows by 600 per week. At the end of the college entrance examination in 2012, I spent 300 yuan online to sign up for the SEO training course. During that time, I had nothing to do with my personal site, pulling traffic to earn money from the advertising alliance, and some of my skills of obtaining free traffic through search engine rankings were applied to my internship.

At that time, our product was positioned as a group of college students, providing online education products. After a long time of polishing the course content, we needed to verify the product. My boss staggered over and patted me on the shoulder and said, “Hey, let’s see if we can get some seed users.

Friends who do user operations are familiar with a way to do things, namely, build a pond, raise fish, fish, and the corresponding professional saying is to attract new, retain, and pay. But companies don’t give you enough time to slow things down and do new things. Time is often not allowed. This time to be simple and rough, how to do the column?

Fishing for fish in someone else’s pond

• Step 1: Use Baidu’s official keyword tool to screen all long-tail words related to “college students”

• Step 2: Analyze long-tailed words, which meet several conditions

• Competition in the small

• Good ranking (high traffic), with baidu index tool and Baidu dropdown box (heat), the index below 500 can be ignored

• Match the business

• Step 3: After screening the results, copy them to Baidu search box one by one to check the results and select the sites that can be used for diversion

• Media classes with high weight are ignored directly

• Choose the post category, can be posted, ranked top 10

• Pick Baidu know, can answer, the top 10 (Baidu’s products weight is higher, traffic is more substantial)

• Step 4: Copy conversion of replies and answers

• The copywriting content should be like a person, brilliant, do not make a fool of yourself, I once saw a cotton socks on Taobao, the following comment was “MMM, taste good, love to eat”.

• Copywriting implants a URL or prompts the user to search for a long tail keyword

• Ensure long tail keywords ranked first (it is not difficult to make up the keywords of the long point, go to Baidu search again, to ensure that the word no site invasion, do a blog or everyone station, name named long tail keywords, was included by the search engine after the first run)

• Maintain the conversion page (that is, the long tail keywords in the copywriting correspond to the article page), group entry tips and contact information should be obvious, the conversion page requires the advertorials of high quality, need to combine with the product, this reusability is low.

• Use shuijun account, advertising nature of obvious posts or answers, all reported, your content will always be maintained in the best position.

The downside of technique

Both techniques is not difficult, difficult in execution and find out you have to under the eaves of others in an attempt to eat a full meal of rules, big companies do something comfortable in with money and resources support, perhaps in the process of fighting for a small quarrel, anyway, easier than startup output results, in the case of nothing, you need to use some skills of unconventional, but I want to, These skills often fall flat in big companies.

Teacher Huang Youcan Huang once mentioned in zhihu “Why more than 80% of the operation can only do chores” that “if you don’t have the thinking mode and working habits of operation, you will only become obsessed with skills”. I had a deep feeling about this only after I took over the two projects independently. Any skills, wild ways are time-sensitive and limited, user preferences change, rule change, will be seemingly smart skills cut completely.

Skills are just personal ability to small and long board together, usually less than a decisive role in the process of competition, I remember last year just work soon, our COO in public Review product I do cold start, the target is what is what, the value of the goal, the basis of prioritization, resource allocation, time node control and operation based on rhythm control, risk control, etc., All can not answer, on the spot there is a kind of naked body by everyone looked at the bottom of the pleasure. Fortunately, Neicao was able to bear it. He revised it all night and consulted all parties. The next afternoon, after the plan was approved, there was something glittering and shining in his eyes.

Just from the state of small white away, I hope you more seniors point out, after all, the flowers of the motherland still need to be cultivated by the seniors.

Read More

• Operation, sometimes is a word

• Five operating lessons from the resurgence of Sina Weibo

• All my user experience in Tencent is here

• Why is the future full stack

• You misunderstand operations, so you always say, “That operation doesn’t work.”

• Understand user operation system: user stratification and clustering

• The open rate of articles is less than 5%, and the number of fans is negative. Why is wechat operation becoming more and more difficult?

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