Write diary book

This part I feel very satisfied, HMM!

If baidu’s bidding ranking upgrade for Baidu phoenix Nest is to let their own flow cash, better, more lasting money, so Baidu advertising alliance is to provide a platform, can give others, let the flow of peers can also cash, also can make money. This is another interesting upgrade and transformation.

And not only Baidu, Ali, Tencent, Toutiao and other Internet advertising fields are the same logic. Alibaba’s Ali Mom once accounted for 70 percent of alibaba Group’s revenue, and Bytedance’s massive engine contributed more than 100 billion yuan in revenue a year.

Seeing this, we recall the publishing industry mentioned at the beginning of this book, especially newspapers and magazines. What was the state of them then? Page rental depends on manual, there is a need to advertise people can only be connected through the phone, not to mention inefficient, the key is that after advertising can not see the effect.

Internet advertising is different, the whole system is fully automatic operation, advertising people do not need to contact anyone, just need to charge money, and then set the relevant keywords and prices in the system, the system will automatically give you accurate matching of the advertising crowd and advertising space. Crucially, the AD system gives you accurate feedback on who clicked on the AD and who opened the link. This kind of real-time tracking and feedback is a perfect service that traditional media simply cannot provide.

John Wanamaker, the father of the department store, once said, “I know half the investment in advertising is useless, but the problem is I don’t know which half.” Traditional media can’t do that, but Internet advertising will tell you, and it will tell you how everyone who sees an AD will react.

So, the traditional media, those newspapers and magazines were defeated by who? And how should they evolve to escape the Internet? By digital technology? This is a question worth pondering and pondering.

conclusion

Thank you for your support! I have to finish this quickly! \

Welcome to add my wechat friends, make a “like”, evolution together!

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