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On May 23, 2018, 110 sunny weather | to design
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The value of OGO design is created by designers + customers + users.
Hi, did you have a good day today? I am your good friend, to design the person on duty Doudou.
Here’s a question for you: How much is your LOGO worth?
Free 01.
02.2000 4000 yuan
03.4-50000.
04.6-200000.
058000
What you see here is an upgrade of mastercard’s original LOGO. So what is the design cost of such an upgrade?
Eight million dollars!
Two circles, multiply, and you’re done.
Why is such a simple looking LOGO worth $8 million? If you were to draw two circles and make a multiply, would that be worth $800?
Do the designer of this design scheme, the design idea is not too big difference with you actually. Even the ideas reflected in the design manuscript, you can think of.
As Bieut explained, the system was very complicated, even though it only had two colors and two circles, everything grew out of it. I think it looks simple and clear enough in a complex world.
Let’s just say my Master card is too rich.
Let’s go back to the original question: why isn’t your LOGO worth anything, apart from the fact that your parent’s dad is super broke?
01. How are your creative abilities?
02. What kind of research have you done for this project?
What are the selling points of your proposal?
04. In practical application, can the brand influence be effectively spread?
How much are you worth?
.
How much is it worth?
The value of a LOGO design scheme is created jointly by designers, customers and users.
Therefore, when you feel that your design is not worth much, you should not only complain that your customers do not have money, your customers are only one of the reasons.
You have to ask yourself: Is your idea worth $8 million?
What really counts is the designer himself, the accumulation of designer experience.
One line, worth $10,000
At the beginning of the 20th century, The American Ford Company was in a period of rapid development, and one workshop after another was quickly built and put into use. There is a waiting list for every Ford that comes off the production line.
At this point, a motor failure, almost the entire workshop was shut down, related production was halted. The company sent a large number of maintenance workers for repeated maintenance, and invited many experts to look, but can not find the problem is where.
Even a minute’s pause would be a huge financial loss for Ford.
Someone suggested to ask the famous physicist, electrical expert Steinmenz help, so the manager sent someone to steinmenz.
Here’s how Staments did it:
Steinmenz asked for a mat to lay beside the motor and listened attentively for three days
Then he asked for a ladder, climbed up and down for a long time,
Finally I drew a chalk line on one part of the motor and wrote it down
“There are 16 extra coils here.”
Finally, Staments said to the staff, “Turn on the motor and reduce the number of coils inside by 16 at the mark.” They complied, and amazingly, the trouble was eliminated! Production resumed immediately!
When the Ford manager asked Steinmenz how much he wanted, Steinmenz said, “Not much, only ten thousand dollars.” Ten thousand dollars? I just drew a simple line!
At that time, ford’s most famous salary slogan was “five dollars a month”, which was such a high salary at that time that many experienced technical workers and excellent engineers from all over the United States flocked to the company for five dollars a month.
One line, $10,000, the sum of an ordinary employee’s income over 100 years!
Seeing the confusion, Staments turned and made a list: Draw a line, $1; Know where to draw the line. $9,999. The Ford manager looked at it and not only paid staments the price, but also hired him heavily.
Good one: Draw a line, $1; Know where to draw the line. $9,999!
Ten thousand dollars, not one draft changed!
In the same year that Jobs left Apple, he founded NeXT, a computer company, and hired Paul Rand, a Yale graphic design professor and former design director at IBM, to design the LOGO for NeXT.
Paul Rand is known for creating logos for tech giants like IBM, UPS, Enron, Westinghouse, AND ABC, but he doesn’t usually create logos for small companies, no matter how much money they pay. But NeXT was different, so he made an exception for it.
Jobs wanted Rand to offer a variety of design options, but Rand refused. Rand said he would only offer the one solution he thought was best, and Jobs would have to pay him whether he used it or not. In the end, Jobs took a step back and trusted the design guru.
After much consideration and deliberation, the final concept was finalized, and Rand designed a booklet that demonstrated typography, arrangement, orientation, and color. For example, NEXT is often confused with EXIT, and the lowercase E is used to distinguish this. It was also something that Jobs would later love.
Jobs was pleased with Rand’s design, but wanted to make one small change, to make the yellow “e” in the Logo brighter. But Rand was adamant that he knew it was the right thing to do, with half his design experience, only to be compromised again by Jobs.
Write in the last
Designer, the real value, perhaps not your work, but you.
So keep polishing yourself and believe that one day, even if you offer $10 million, someone will pay for it.
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