Bytedance’s name is a good one and a reflection of the company’s vision
There may be many people who don’t know bytedance, but when it comes to toutiao, Douyin APP, Huoshan and other products, they are almost all familiar with them, and most of them are heavy users once they register to use them. And the creator of all these products is Bytedance, a name that has to be said to be both technical and artistic (Bytedance, you know the combination!). . The overall performance of the company, like the name, has built a broad stage on the basis of bytes, beating its own characteristics.
Is bytedance really a good name for being a popular product? Well done, of course! Bytedance is a bit like Alibaba before it became famous, but unlike Alibaba’s pioneering efforts in the Internet field at that time, Bytedance has just emerged from the siege of BAT.
Tell us more about bytedance’s hottest products
1. Short video field
Douyin has many short video products including watermelon video, volcano video and Douyin, among which douyin is the hottest app. This year, the daily live number has exceeded 400 million. Many stars, Internet celebrities and grassroots have found a platform to show themselves on the app.
2. Questions and answers
Wukong Question is a comprehensive knowledge sharing platform, you can taste the real experience of earth, covering education, science and technology, agriculture, agriculture, history, sports, finance and economics and many other fields, there are industry masters and ordinary people answer, it is really a big world ~
3. Micro-blogging
You have Weibo, I have Weibo Toutiao. Bytedance has opened a new wechat Toutiao channel on toutiao app, where you can easily and conveniently share what you see, what you think and what you get in just 2 or 3 words, so that people can more easily see these new things and experience, and exchange ideas.
4. E-commerce — buy at ease
Bytedance has expanded from social media to e-commerce market. It has a shopping platform and opened toutiao stores and Windows on the app, which can directly open e-commerce channels and realize cash with goods.
5. Other aspects
In addition, Bytedance also owns vertical apps such as Tongchedi, as well as third-party platform stocks and games. The increasingly perfect ecosystem has enabled Toutiao to gain a large number of users and fans.
6. Blockbuster Products — Today’s headlines
Toutiao is byteDance’s real core 57. All the products mentioned above can be found on toutiao’s platform. You can watch the videos you want to watch, read other people’s micro headlines, and read the questions and answers you care about.
And all of these can be recommended through the algorithm, receive their own want to see the information and content, let you see enough!
With so many products, how did Bytedance build them up and promote them into a hit product?
Bytedance’s rise stems from the popularity of Toutiao, which owes its success to one man, Zhang Yiming, so let’s start with Zhang Yiming.
1. Zhang Yiming, bytedance’s lead dancer
When it comes to Zhang Yiming, the leader of Bytedance, he can be summed up in one sentence: pragmatic and romantic, do you feel philosophical? Listen to how he explains it:
What is pragmatic romance? Face reality and change it. Being empathetic is pragmatic. Being imaginative is romantic.
Doing the right thing is pragmatic. Short-term speculation is not pragmatic. Striving for miracles is pragmatic, asking for the root is pragmatic, grasping the essence is pragmatic, respecting users is pragmatic, and recognizing the diversity of the world is pragmatic.
Deliberately moving people is not romantic, independent thinking through the noise is romantic. Being alive is romance, facing the future is romance, embracing uncertainty is romance, and being open to possibility is romance.
There is a related pair of concepts about pragmatism and romance: the ego and pattern. The antonym of ego is pattern. In essence, pragmatism and romance means to have a small ego and a large pattern, so as to have empathy and imagination.
This is Zhang yiming’s definition and vision for ByteDance, and the company’s products are pragmatic and romantic. Dare to dare to do, so the production of a series of products, booster byte dare to rob users, and ali and tencent rob flow, and baidu grab job, burst out from the bat encirclement and suppression of success, is the only one not bat unicorn company background, in other words, not bytes to beat made these products, but these products makes byte fame strong earthquakes!
Still young Zhang Yiming, young management team
Zhang Yiming is not tall but has great ability. Although he is young, he has started his business continuously, because youth is hope and youth has infinite possibilities. Young Zhang Yiming, like most people in Fujian, is not willing to work for others. Entrepreneurship has become their synonym and zhang Yiming’s life plan.
His team is also young. At the 2019 Toutiao Vitality Conference, from senior executives to operations, products to technology, all the people standing on the stage to preach the company’s strategy and product operation are around 30 years old. What we can feel is the young lineup and infinite vitality. It is this atmosphere that has enabled Bytedance to grow from an unpromising information aggregator into a multi-track “traffic empire” integrating mobile news, short videos and content communities in just seven years.
They are the youngest ones who understand the mobile Internet era best and have unlimited possibilities when they are young. Therefore, Bytedance’s limitless expansion enables it to quickly copy and create one popular product after another.
3. Strong AI shared recommendations and low cost replicability
Toutiao’s biggest highlight is personalized recommendation, the recommendation algorithm that is at the root of ByteDance’s rise. Have you ever noticed how cool it is when you’re scrolling through videos on Douyin? Because they’re all your favorite types. Have you ever noticed that by watching a short clip of a TV show on Watermelon Video, you get more relevant highlights? That’s where the headlines are powerful, and most intriguing.
Therefore, toutiao accurately solved the problem of information matching with users by relying on the intelligent recommendation function and accumulated distribution technology. Therefore, its success was strongly verified after the content section was permanently closed. Therefore, Bytoutiao quickly carried out recommendation optimization and promotion on Toutiao and achieved great success. The subsequent douyin, Wukong Q&A, watermelon video and Volcano video were all copied at low cost based on this and all achieved success.
Conclusion: Bytedance now has its own bucket, including news, short video, live broadcast and other aspects. In addition to news flow, bytedance has also developed content e-commerce, paid columns and new ways of cash. This also makes the user in the process of using is not only entertainment, can let everyone in the process of entertainment to gain knowledge increment, this is the root of winning!