Now a lot of fresh students just entered the Internet company, the salary is one times higher than the old man, for operation guard, it is likely that you have not learned these for a year!
This article should take about 8 minutes to read normally
It answers the following questions
First, what is operation
Two, what should operation do
Iii. Functional requirements of entry operations
Iv. Career planning and growth path of operation
First, what is operation?
Lao Wang found a beautiful island in a lake. He thought it was a business opportunity and developed it. But Lao Wang found that the lake was so big that no one outside knew about it. At this time, as a neighbor, you help him think of various ways, such as:
Put up huge billboards at different places outside the lake;
Take out the fruits of the island and share them for free;
Invite stars to play for free, write experiences and so on.
Finally, gradually some people came to play, but, old Wang’s wife big beauty, after seeing the visit data, found that the people came to play for two days and then left, and never came back.
Big beauty is anxious to ask you how to do?
You say: not afraid, I do!
So you stay up all night with Big Meili analyzing the data, and you get this information:
Some people think the accommodation on the island is not very good;
Some people say there are no other advantages except the beautiful scenery and so on.
So you and Big Beauty blend in with the tourists, communicate with them and understand their needs. And told this to Lao Wang.
After the improvement, the tourists are finally willing to frequent the visit, in order not to let the tourists tired of playing, under your instruction, the beauty of the island every day to create some novel things to attract these tourists.
Gradually, Lao Wang’s island, under the efforts of you and his wife, benign operation up!
So what is operation?
In fact, you and the beauty of everything, are operating.
If the island is regarded as a product and tourists as users, operation is a process of making connections between products and users and enlarging such connections. During this period, all means used by you and Damili, such as launching activities, promoting copywriting, data analysis, market research, production content and so on, are operations.
Two, what should operation do?
Before we figure out what operations do, we have to figure out, why am I doing this?
That is, identify goals.
Operational objectives can be divided into two types:
① User Acquisition
② User retention
A mature Internet company can be divided into three modules:
① Content operation,
② User operation,
(3) Activity operation.
Let’s take a look at how an appliance store works around these three modules in a goal-oriented way
Of course, the operation of different Internet products is also different, but all changes are the same. This is the definition given by Teacher about the three modules @ Zhang Liang -Leo
Content operations: Continuously produce (or guide users to produce), edit and recommend content that is valuable to users. According to the product, output push appropriate content, help the product profit.
User operation: With user acquisition, retention and conversion as the goal, according to user needs, develop operation plans and even operation mechanisms.
Activity operation: Activity operation is the operation work that drives the short-term improvement of one or more indicators by carrying out independent activities or joint activities.
Product/Operation/Test/Programmer essential dry goods
www.jianshu.com/p/875b98aba…
Iii. Functional requirements of entry operations
Knowing the working form of operation, then as a small white person with poor professional skills, I want to join in it, what should I do?
No hurry, let’s take a look at a “three classes” teacher’s assessment of the ability of operators
In the beginning, you need to master the following basic skills:
① Use of office software
② The ability of information collection and sorting
(3) execution
④ Learning ability
That’s right! It doesn’t require complex skills, it’s a low barrier to entry, but don’t worry, it’s not that easy to move up the ladder.
Iv. Career planning and growth path of operation work
As for career planning and growth path of operation work, we carry out from two aspects:
① Stage of personal growth
② The growth stage of the company
Product/Operation/Test/Programmer essential dry goods
www.jianshu.com/p/875b98aba…
I believe you read the above content, can already find their own positioning. Before planning your career, ask yourself three questions:
① Where am I now?
② Which stage of the company suits me better?
How can I improve myself?
Then, based on these three questions, make three goals:
* Short Term Goals: What do I want to achieve in 3 months? What should I do?
* Mid-term goals: What professional skills do I expect to be better than ordinary people and what results do I expect to achieve in the field of operation within a year?
* Long Term Goals: What do I want to achieve in operations in the next three years?
The following are my plans related to the three goals, hoping to give you some inspiration.
The road to growth is not easy, but I hope you walk through the thorns, because I always believe:
The more vicissitudes of life, the more light eyes.
(the author: li, pavilions, http://www.jianshu.com/u/b5ccded3661e)
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