You know what they say, ask yes first, then why.
It is not necessarily true that “there are few open-screen advertisements in foreign apps”. After all, the business world has developed smoothly and maturely. Once there is a feasible business model (such as open-screen advertisements), it will surely be borrowed quickly. Why does it give so many people a cleaner feeling of foreign apps? Let’s look at the source.
Splash screen 1.0 started with Apple, but splash screen 1.0 wasn’t advertising at all, it was all about user experience. Apple calls it the Launch Screen:
A launch screen appears instantly when your app starts up. The launch screen is quickly replaced with the first screen of your app, Giving the impression that your app is fast and responsive. The launch screen isn’t an opportunity for artistic use Expression. It’s responsible for enhancing the perception of your app as quick to launch and immediately ready for use. Every app must supply a launch screen. — Human Interface Guidelines
Simply put, the Launch Screen is a placeholder image that is displayed at App Launch. Because the launch image appears very quickly, users will think that your App is running and responding very quickly. In order to improve the user experience at App Launch, every App must have a Launch Screen.
In Apple’s Human Interface Guidelines document, officials specifically emphasize Don’t advertise.
However, just as all the most profitable methods are mentioned in the criminal law, the Launch Screen pictures were replaced with advertisements, thus entering the opening Screen of the 2.0 Silver age, at which the opening Screen officially became the opening Screen advertisement.
Then why do foreign apps rarely have open screen ads?
A word answer: the world xixi, all for profit; The world is bustling, all for profit.
User experience? It doesn’t exist.
- Anyway, let’s talk about experience first
Let’s take a look at the foreign App that we can use, Facebook? Sets? Twitter? VSCO? Have you noticed that the foreign apps that make it into our view are either the masters of the major companies or the official recommendation of the App Store? Dalang has cleaned up a lot of sand, leaving us with almost all the best apps, which will still have a pursuit of user experience.
For these apps, registered users and daily users are huge and global. Have you ever seen people from any country other than China opening headlines and microblogs every day? Therefore, when the user base is very large, the number of opening times per day is very large. If opening ads are implanted (generally 5 seconds, of course, I am also drunk after 30 seconds of weird ads), the opening speed will be slow, which seriously affects the experience.
- values
In fact, this is quite nihilistic, but it is a phenomenon.
At the C-end level, when Americans open News or game apps, they do not like to see an advertisement irrelevant to the software, while Chinese users seem to accept the open-screen advertisement. But I think it’s more because I don’t have a choice. I want to use Facebook. Can I get on facebook? !
At the B-side, Chinese advertising design is big and complete, and you can see it in all the colors of black. However, under the infiltration of Silicon Valley culture, The United States reveres less is more, such as Google, so everything that can be removed is removed.
- Profit model
Any free Internet service can’t get around advertising. Do you know how many ways to write hui in beans flavored with anise? No, I said do you know how many advertising models Facebook has? Say it not afraid to frighten you to death!
Facebook can be divided into the following 12 forms (from @penguiccool) by purpose:
- An advertisement used to drive traffic to a website
- Ads used to increase site conversions
- Ads designed to increase interaction with homepage posts
- An AD used to increase the number of likes on a homepage
- Ads used to drive installs of mobile apps
- Advertising used to offer coupon collection
- Advertising used to promote awareness in the local market
- Ads for campaign responses
- Advertising for catalogue promotion
- Advertising used to promote brand awareness
- Advertising used to develop potential customers
- Ads used to drive video views
(Beginner’s Guide to Facebook Ad Types for further information)
When Facebook has so many ways to make money, why should it be stuck with open screen ads?
Similarly, wechat, which can make money through Penguin as well as by opening the primary traffic entrance of Tencent’s partners, does not have open screen advertising? (As for other Tencent-based apps, such as Tencent Video, users can tolerate open-screen ads because they don’t open them frequently every day.)
- How unnecessary gadgets survive
The previous discussion is big factory free application, those small and beautiful foreign application is how?
In fact, there are no more than three reasons: small and beautiful foreign apps pay attention to the experience, naturally will not give you open screen ads (you will not be a bad app to add ads to you); Values don’t say much, don’t like is not like, are small and beautiful, add advertising users will run away; The monetization model is mostly either a paid download or an in-app Purchase, and people don’t rely on traffic, so there’s no need to add on-screen ads (although some premium packs have the option to watch ads, but that’s not as mandatory as on-screen ads).
Therefore, in general, the reason for the lack of screen advertisements in foreign apps is that under the bias of survivors, we are exposed to some big factory apps and high-quality apps. In this part of App collection that pays more attention to user experience, due to the difference in values and tolerance of advertising types at home and abroad, as well as the rich profit model of Dachang App, small but American apps do not rely on the profit of open-screen advertising, forming the situation that open-screen advertising of foreign apps is not common at present.
For domestic apps, because of some reasons, users have no choice for big-company apps (such as Sina Weibo). Although the user base is huge, opening screen advertising will affect the experience, but you can’t do anything about it. For other applications in vertical fields, because the whole environment in China is like this, a variety of rich development tutorials and even system adaptation packages from mobile phone developers will appear casually in the search engine search for “open screen advertising”. So everybody does it. I do it for nothing.
Of course, under the national conditions, the opening screen advertising into public praise also have, such as NetEase Cloud music a few days ago university opening screen advertising is done very well. But this is another topic, I won’t go into it.
The above.
Why do foreign apps rarely have open screen ads?