With the continuous upgrading of applets, live broadcast applets have become a new trend in recent years.
During this period, many retail brands took the lead in achieving significant breakthroughs through the operation mode of mini program live broadcasting. As retail production resumes, thousands of businesses are using live streaming miniprograms. The reason why mini program live broadcasting is so popular is that it has irreplaceable advantages. So, what are the advantages of live streaming mini programs? Let’s analyze it in detail.
1, convenient and fast, no need to download the application
To watch live broadcast in the mini program, users can directly scan the QR code shared or search for the corresponding mini program by opening wechat. There is no need to download the app. Unlike in the past, fans had to download apps one by one when their favorite anchors switched platforms. Therefore, the way of live streaming small programs is also in line with the concept of “come and go”, thus reducing the burden on users and users’ phones and making them feel much more convenient.
2, easy to accumulate private domain traffic
Livestreaming greatly reduces the distance between businesses and consumers. On ordinary e-commerce platforms, there is still a layer of distance between businesses and consumers. However, with live applets, merchants and products can connect directly to users. Compared with other interactive platforms, live broadcast can provide instant feedback on users’ behaviors, answer users’ questions, increase users’ trust in anchors and platforms, and cultivate fans’ stickiness. Different from the e-commerce live broadcast on other platforms, the loyalty of users comes from the online celebrity anchors directly broadcast by small program providers, and the trust and loyalty of users come directly from this, so it is very convenient to cultivate their fan stickiness and accumulate traffic in the private field.
3. Strong social attributes
Small program live is a plug-in of wechat. Its strong user flow gives it the advantage of social flow. Businesses can guide fans who watch small program live to join their own wechat groups. Through small program mall, fan community and wechat group, businesses can systematically operate their own brands in the wechat ecosystem and create their own closed-loop flow.
4, high conversion efficiency
The live broadcast function of the small program is very powerful. It can connect to the mall and upload goods, so as to achieve the purpose of shopping while watching the live broadcast. In addition, the live broadcast of the mini program can be closely combined with the mall, so when introducing products, merchants can use various marketing tools of the platform in the mini program to stimulate users to place orders. Users can participate in livestreaming in various ways, such as commenting and sharing, thus improving the conversion efficiency of fans. It can be said that small programs combined with the social advantages of wechat can achieve multi-point contact with customers.
Traditional graphic display cannot play a big role in commodity sales, but live broadcast can form a more intuitive feeling. Now live broadcast is a new way out, live broadcast small procedures are more and more perfect, so you can try.
So, if there is demand, can look for professional small application development company sources: www.src1024.com/tech/talk/4…