“Inevitable” is Kevin. Kelly’s (KK) “Look, Reflect, Look forward” trilogy, the first two out of Control and What Technology Wants. The whole series of predictions and reflections on the future of social and technological development.

The sudden popularity of KK in China’s Internet circle originated from Out of Control, a book said to have been written 20 years ago, which basically accurately predicted the development trajectory of the Internet in these decades. For a time, KK was pursued by Chinese Internet bigwigs. Just yesterday, I saw a negative article about the old man: KK was invited to give lectures by American technology media after it became so popular in China. And now KK is also abandoned by the first and second tier Internet giants, because he is always rehashed.

Regardless of the author’s evaluation, after I finished reading chapter 2, it felt like a good book. It’s hard to predict the “future,” let alone the rapidly developing technologies of the future, and who knows what dark technologies tomorrow will bring. However, KK’s point of view is that technology is not a manic and restless runner without a track. All traces have already been traced, and their occurrence is inevitable.

Here is the table of contents of the book:

Chapter 1 Becoming Becoming

Chapter 2 Cognization

Chapter 3. Flowing

Chapter 4 Screening

Chapter 5 The Function of Accessing

Chapter 6 Sharing

Chapter 7. Filtering

Chapter 8 Remixing

Chapter 9 Interacting Galaxies

Chapter 10 Tracking Tracking

Questioning in Chapter 11

Chapter 12 The Beginning

I believe that people in the Internet industry will know a thing or two after seeing these words. It’s a simple book, but it’s amazing because it’s so big and spectacular for the first time. Unfortunately, it doesn’t stand up to repeated readings, because even after the fifth reading, you don’t get as much out of it as you did the first time. But that doesn’t stop me from defining it as a good book.

The whole book goes like this:

What will technology look like in the future? The logic of why it should be the way it is. Use a magnificent way to describe the exciting life. At the same time, I also thought about the cognition between human and system and the form of new social organization. Only questions were asked, but no answers were given.