In the game industry, there are various ways to calculate valuations. Sources say that Discord hired investment bank Qatalyst Partners back in 2018 to explore a sale. Discord was receiving offers of between $2 billion and $6 billion. Any potential buyer with more than $10 billion on hand to buy Discord is likely to be a really big gaming company, but it’s more likely to be a platform owner like Microsoft, Amazon, Twitter or Google, because Discord is more than just gaming.

Discord is a wildly popular app that hundreds of millions of gamers use for low-latency voice chat and other communications. Discord’s revenue soared to $130 million in 2020, thanks to social distancing and general growth in the video game industry. Discord is considered a strategic asset because it connects gaming companies with their biggest fan base in the audio and text chat communities.

Real-time interaction of large-scale users

Discord started out as a gaming voice tool and has expanded into study groups, investment groups, interest groups and other groups. It has attracted a large number of Gen Z users and pointed to a new direction for community development — real-time interaction with large numbers of users.

An unlimited number of users is key to identifying a real-time community. Discord has several million communities of varying numbers, creating a “new social state” of more than 300 million people.

Smooth real-time communication is the biggest reason people choose real-time communities to socialize. Discord was originally developed as a chat tool for gamers, allowing users to join in a variety of chat rooms, video conferencing, and live streaming. WebRTC’s low-latency Real-time Web messaging technology provides excellent audio and video communication. If there are communities on social networks that need to have a live discussion, they come to Discord.

A thriving content ecosystem allows real-time communities to retain users. Discord is made up of various servers, each with multiple channels based on interests or functions. This design connects users with common interests, making interest the driving force of their continuous sharing and gradually forming a thriving ecosystem. Moving away from the idea of being held hostage by algorithms also makes the community more friendly and allows users to focus more on content.

Together, these features form the greatest appeal of the real-time community represented by Discord

Support a large number of users to quickly establish connections and online communication, and gradually form a diversified interest community.

Unlike tool-based social products, from game discussions and study groups to sneaker enthusiasts to blockchain investments and virtual ICONS, real-time communities have a thriving content ecosystem and can even be a powerful means of breaking through the information cocoon if the user base is large enough.

Different from traditional content communities, the real-time community platform presents users’ content publishing in the mode of in-server dialogue. Users can keep the dialogue smooth and constantly enrich details, so it is also the preferred platform for many users to initiate projects and acquire early community members.

It combines the advantages of traditional communities in content accumulation and information diversification, while empowering communities with real-time interaction and user accumulation capabilities through new gameplay and product design.

Look at them in Discord

Although Discord became popular at home and abroad a few years ago, the startup of Discord in China began in late 2019 and was tested in late 2020. Such as: easy to say, Mew, manhole cover Chat, open black, DoDo friends circle, NokNok (noisy community), QQ channel, etc.

The Discord community has received capital investment, indicating that the capital market is generally positive about Discord products.

Currently, the Chinese Version of Discord is still in the experimental stage, and is still some way from being ready.

At present, social gaming has become an industry trend, and game manufacturers need to take defensive actions in advance. At the same time, due to the strong potential of The Discord mode, there is a demand for social software, forums, local websites and interest groups in China to upgrade into Discord mode.

Currently, when providers in the domestic market want to cover Discord products, they have the following pains:

** Upper limit of group members: ** Group mode has a upper limit of group members. Increasing servers can increase the upper limit of group members, but the payment cost is high.

** Channels: On **Discord, one server is a community, and membership is in a server (super group). The channels on the server can use membership and are isolated from each other’s messages. Groups are not currently available.

** Offline message: ** When a group member is offline, the offline message is stored in the offline service. After the group member goes online next time, they will receive a large number of offline messages, resulting in application delay.

** Unread message count & Push logic: ** By default, all messages in the group will be pushed and unread message count, cannot be distinguished and separate statistics.

** Audio and video communication capability: ** Low latency, low cost, high quality real-time audio and video communication capability is insufficient.

Rongyun Super Group, the first choice to build a real-time community

Recently, rongyun Super Group online press conference was held as scheduled, and the mysterious veil of the industry’s first super group PaaS product was finally unveiled. ** Rongyun Super Group, as the first super group PaaS product built with native technology architecture, is the first choice to build real-time community, ** let users get a new experience of “social unlimited”.

(Example of real-time community built based on Rongyun Super Group)

Rongyun Super Group naturally has the following capabilities to support real-time communities to create a “social unlimited” community ecology:

There is no upper limit for the number of users

There is no upper limit for the number of people in a single server or channel, and channels in the server share membership rather than channel content;

Channel and sub-area functionality, developers can use ChannelId to divide the server into different channels;

Support users to create a sub-area for small-scale independent discussion, does not affect the main timeline within the channel.

Proprietary offline message fetch & push mechanism

In view of the large message concurrency that may occur in large-scale communities, if the expansion of ordinary groups achieves the effect of increasing the maximum number of members, group members will receive a large number of offline messages when they go online again, resulting in application lag.

Rongyun Super group service supports users to take the initiative to obtain the latest news from the server according to their needs.

Offline push is also carried out by the server at a fixed frequency to avoid the harassment of users caused by a large number of continuous push.

Rich chat mode & HD audio and video calls

For users who want to get closer to other users in the real-time community, Rongyun Super group supports various chat modes such as private messages to meet the diversified social needs of users in the large real-time community.

Rongyun Super Group provides high-quality, low-latency multi-person audio and video call capabilities to ensure video stability and clarity. Users can initiate audio and video conferences or live broadcasts at any time in the channel.

In addition to rich functions, Rongyun Super Group also has the advantages of excellent access experience and fast integration.

Different from secondary development solutions based on group capabilities, The advantages of native technology architecture, clear interface definition, detailed documentation guide, iOS/Android/Web/H5 / Flutter multi-platform coverage allow developers to complete integration within 30 minutes, greatly reducing the difficulty and cost of development.

Based on Rongyun Super Group, all kinds of communities with super-large-scale user operation needs can build their own digital world public gathering places online, forming the rudiment of multiple meta-universe entrance. This is why real-time communities are considered to be important strategic weapons in the age of the Metasurverse, with mega users, Web3, third Spaces, virtual users and currencies, all of which are full of imaginative space, in real-time communities with unlimited potential. Rongyun Super group is the first choice for all kinds of subjects to build real-time communities.