What SEO search techniques don’t you know?
For a long time, MY answer to many novice friends who ask me how to learn is: use search engines. It can be said that the search engine is our self-learning SEO best teacher, not only efficient, and this method to learn is really your own experience, more importantly, it will not charge you any learning fees, you have to pay is the cost of time. In fact, most of the problems in the learning process of beginners can be solved by searching on their own, but many friends spend more time asking others, and may not be able to solve in the end, which is a method problem. Today we are going to talk about what search skills are to master as a website SEO operation, not only can improve self-study efficiency, but also can improve work efficiency.
First, feature keyword combination search
What is characteristic keyword combination search? To put it bluntly, you can think of a combination of targeted keywords to search;
Our normal search is to enter a keyword, or a short word, so sometimes it is difficult to quickly locate their desired results;
Understand the working principle of the search engine friend may know, when we enter the information in the search box, it will own data and index compare the library, and then calculate feedback to the search results page ranking, and calculate the ranking is a very important factor is correlation matching, matching degree is higher, the more likely they are to be displayed;
In this way, we can start by increasing the correlation matching degree, and combine the feature keywords that we think of together, which can quickly help me locate what I want;
For example, once when I was walking, I happened to hear a song playing next to me, which happened to be in the chorus. I fell in love with the melody immediately after listening to it. All I could get was that the song was sung by Yang Zongwei, and I also heard a line of lyrics that I knew nothing else.
But to obtain the two characteristic keywords “Yang Zongwei”, “heaven and earth old”, still can quickly find this song.
Soon we can locate Yang Zongwei’s “Once is Good”; In fact, there are many scenes like this, for example, we are familiar with a certain scene in a certain movie, but can not remember the name of the movie;
Or when we are looking for a specific website, we can use the method of combining multiple characteristic keywords to improve the accuracy of the search.
Use scenario analysis: when we only know a few characteristic keywords and are not clear about the subject itself, we can search through the combination of characteristic keywords (separated by Spaces in the middle).
Second, search engine advanced search tools
About the search engine’s advanced search tools may be a lot of people are not familiar with, may also include some specially do SEO professionals, because we are familiar with the input keywords, just click search fixed mode of thinking, in fact, search engine early demand for each person’s personality development is a personal advanced search, here we are in baidu, for example to explain in detail;
Before explaining the function, we first have a look, Baidu advanced search how to operate, there are two main methods:
1. Directly go to Baidu home page -> Settings -> Advanced Search;
2. Enter keywords and click “Search Tools” on the search results page.
The segmentation of advanced search is very detailed, including different dimensions, such as time, match, location, specified site search, etc.;
There are many advantages to using advanced search, especially for SEO partners, such as:
1. Check the latest collection of your website;
The search results can be selected for a period of time, such as when we query included, can limit a period of time, a day, a week, a month, etc., such benefits can quickly help us judge the search engine for the site included frequency.
2. Filter unwanted search results;
We can use advanced search tools to screen the search results page, such as we query “SEO” keywords, but we do not want to see the emergence of SEO outsourcing, SEO company, SEO query this kind of website, at this time we can add “outsourcing query company” in the limit keywords;
3. Quick search for documents needed;
Sometimes we often find some professional documents on the Internet, such as Word, PPT, PDF and so on, this time we can also use advanced search tools to quickly achieve.
Use advanced search commands
Advanced search instructions is actually relatively professional SEO, most of these instructions of the search results can be done through advanced search tools described above, the difference is that one is visual, one is need our input instructions for completion, but for an SEO practitioners, some basic instructions search skills or it is necessary to master, It helps us to be productive.
Here are some common advanced search commands in Baidu:
1, the site
Format: site: domain name, mainly used to query the site included, SEO is often used to get, but the data is for reference only, accurate index can be viewed in the baidu webmaster background;
2, the domain
Format: domain: domain, related domain query, will retrieve the search engine index library page contains the query domain name results; Before we often used to query the site of the anti-chain;
3, inurl
Format: inURL: string, literally understanding is “in the URL”, that is to say, the URL must contain the string information we query can be screened out, such as “inURL: BBS”, we can quickly screen out the forum;
4, too
Format: intitle: string, literal understanding is “in the title”, that is to say, the title must contain the string information we query to be screened out, such as “intitle: website operation”, we can quickly screen out and website operation related websites;
5, filetype
Keywords, such as “fileType: PDF SEO”, can help us quickly screen out THE PDF documents related to SEO;
6. Minus sign “-“
Format “keyword 1 – keyword 2” subtraction command, and the above advanced search tool filtering function is similar, such as “Apple – mobile phone” will not show the information of apple mobile phone, but fruit;
Four, the combination of search instructions
All of the above instructions are used individually, but they can be combined, sometimes to better effect, and can help us solve many practical difficulties. Such as:
Difficulty 1: query competitors in which places to leave the outside chain how to know?
This is a question many seo friends have asked me many times before. In fact, we can solve this problem completely through the combination of advanced instructions. For example, someone wants to see the external chain of my blog.
Difficulty 2: SEO how to quickly find a good external chain platform?
For many backlink commissioner or SEO novice, this is a headache, can not find a better chain, in fact, the above method is also looking for a way to chain channels, here to introduce a combination of instructions;
If you are a pet industry, a good pet forum, the platform is a good choice to send out the chain, at this time we can search “inURL: BBS intitle: pet”, this time we can quickly screen out the pet forum;
conclusion
Seo is a very important part of in the website, and search engine was the main channel in our daily life to learn, so the real learn to use it, for our work efficiency is one of the operators need to think about, if you have any good good keyword strategy search tips or questions, welcome to leave a message in my blog or WeChat. It’s probably only when you get used to these search techniques that you’ll find them really useful. Well, that’s all for today. See you next time!