origin

As we all know, wechat is vigorously promoting video numbers in the past two years. Wechat also updates the video number at a very fast speed. In order to quickly make the video number with the ability to take goods, wechat launched a small wechat store. But as Zhang xiaolong said, wechat is not going to be a small app store to compete with developers, the wechat store is just a stopgap measure. In order to let developers develop mall small program can also mount the video number, wechat gives two solutions:

1. Standard edition trading component

The cost of this scheme is relatively low, development access is faster, but the restrictions are relatively more.

2. Custom version of the transaction component

This scheme is very flexible, can be completely in accordance with the developer’s will to develop small programs, but the access cost is relatively high, suitable for the team with relatively strong technical strength.

I’m going to focus on the Standard trading component, which I find very interesting.

advantage

What are the benefits of the standard trading component?

1. Very low access cost

How low is the cost of access? Basically, a front end in one day can be the mall of goods -> shopping cart -> order -> payment -> after sales of the whole process of development. This is unthinkable for traditional mall developers. You can refer to this article for details.

2. Integration costs are very low

The standard trading component is not only great for building a mall from scratch, it’s also great for integrating into existing applets (as long as it’s not a mall applets). The workload of integration is basically the workload of a front-end day. Now, you might wonder, why do you need to integrate the transaction component into other applets? For example, suppose I have a small community program like Zhihu, and the content in this community may plant grass for users. After that, is it necessary to directly give a link to jump to buy?

3. Can do a lot of data analysis of user behavior

Since the transaction component is still attached to a custom applet, every user action can be recorded so that later data analysis can be done. For example: who browses A and buys B? Since the entire behavior is in the same small program, the data can be easily recorded. And the value of these behavioral data, for students who have done e-commerce is certainly very clear.

disadvantage

So what’s the downside of the standard trading component?

1. Not being flexible

Because the components developed by wechat are used, the functions are only those developed by wechat. For simple scenarios, it actually works. However, there are some scenarios where the standard version of the transaction component is a bit inadequate, such as a group activity, the current standard version of the transaction component does not support. Of course, this problem will gradually improve with the iteration of wechat.

2. Incompatible with its own mall small program

Own mall small procedures to use the standard version of the transaction component, you must abandon the original transaction related functions. This is probably the reason why many original mall small programs are reluctant to use this standard version of the transaction component.

Applicable scenario

As you can see from the above analysis, the standard edition trading component is mainly suitable for the following two scenarios.

1. Start-ups build a simple mall small program

For startups, it’s important to get up and running quickly, and standard transaction components fit that bill. Then why not just use wechat’s own small store? So you don’t have to develop at all, you just go live. Because in the later stage of e-commerce, we need to conduct fine operation and collect users’ behavioral data as much as possible. At the same time, we may also need to do some customized development, such as do some customized to undertake the page, or add some subscription functions, for these needs, their own small program will be very convenient, if the use of wechat small store, it is almost impossible to start.

2. There is a certain amount of small program integration mall function

This is a more common scenario. At present, many small programs have a certain amount of traffic, and as we all know, e-commerce is a very important channel for traffic realization. Now wechat gives ordinary developers the ability to integrate e-commerce functions at a very fast pace, which I think is an opportunity for many small programs. This feature makes cash flow smoother. Think about it, planting grass -> placing a single order, the conversion rate will be much higher than jumping out of the mini program.

project

If you want to know how to use standard trading components, you can refer to my project.

Experience address: Experience

Making: making

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