Around the opposite of excellence, and then mediocrity. Product manager is a professional, but also an Internet practitioner, today’s definition of excellence in the workplace we put aside.
Product manager an Internet practitioner, the workplace, life, and life attitude how to calculate an outstanding product manager?
I want to talk about understanding.
I. “Internet thinking” should be possessed by excellent product managers
What is a good product manager? Is it a collection of hard goods skills? Or is it a way of thinking?
There may be different levels of answers, but I think a good product manager is someone who embraces the Internet way of thinking and needs to productize solutions.
A good product manager does not design a product for its own sake, but for a viable business model. Only when a viable business model becomes a fixed business model, can we start to consider carrying products, providing better services, better experience, retention of users and interconnection for cash.
2. Most of today’s “product Managers”
So what do most product managers look like today?
Product managers shoulder the demand that they can not get the right to speak, so they can only focus on the implementation of drawing prototype diagram and output PRD documents, mainly to make the functional logic clear and the business can run smoothly. A module, a page, or even a new release can be handed over.
On the face of it, this is a product manager’s job. However, in order to become an excellent product manager, I always think there is a lack of a general direction, can the strategic business model be closed loop, is there a market prospect? It’s not up to any one product manager to decide, because you don’t owe the company for its good or bad, its life or death.
To be an excellent Internet product manager, I think there are four basic requirements
Design aesthetic feeling: be able to identify beautiful and excellent product design. Flow thinking: from the source of flow to the distribution of flow, and finally to the realization of flow operation ability: basic operation skills, basic operation strategy. Product structure: disassembly of product modules and information structure
Logical thinking skills required by product managers?
When it comes to product managers, inside or out. All think the first element of product manager: logical thinking must be strong.
When it comes to logical ability, I always thought it was very empty. It’s hard for you to understand the specific manifestations of “strong and weak logic”.
Explanation from Baidu Baike
Logic thinking ability refers to the ability to think correctly and rationally. That is, the ability to observe, compare, analyze, synthesize, abstract, summarize, judge and reason things, the use of scientific logical methods, accurate and orderly expression of their thinking process. It is very different from the ability to think figuratively.
Logic can be expressed in thinking, in behavior, and in words, but it does not cover all the working stages of the product. So I think logical ability is the wrong way to judge good, good or bad product managers.
Some friends said, “Product managers’ meticulous requirements, rigorous page paths and detailed functional logic are also excellent criteria.” The above three points require what is called “logical thinking”.
But really in the complex environment, different resources of the Internet team, just rely on logical thinking is not enough. The product manager position stands at the top of the project, but encompasses the full life cycle of the product.
Communication, product transformation, and team revenue are the three key points.
Excellent product managers are excellent integrators of resources
I once came across a case when I was working at Tencent. There are two product managers who have different approaches that result in very different direct benefits from team recognition.
A product manager tries to improve the priority of demand and even argues for resources in his own project when the demand resources are occupied. After the function is finally launched, he pushes resources to operate online products.
Another product manager, B, in the same situation, would try. However, when I saw the difficulty, I had to put the demand behind. As a result, the demand was repeatedly delayed, and few of my products or functions came online in a quarter.
B finally chose to resign and change his post. And A became A core member of the department and carried the BANNER of KPI.
Looking at this case, you might say it’s a team problem. The first team does not have the resources why not recruit? The second team encountered a strong person, the department leader did not do a good job of responsibility?
So let’s go back to logical thinking. You’ll find that the logical thinking of the product manager is trivial in such an environment. Only through the integration of resources, let their own products or projects online, access to users. Such resource integration is not limited to the integration of team resources, integration of social people, development, UI, and finally put the project online. This is one of the qualities of a good product manager
Regardless of monetization and user growth. But it turned out to be a valuable experience
5. Excellent product managers are good at catching the wind
“Pigs fly if you stand on the draught,” lei said.
Product managers in addition to the above integration of resources, but also good at finding wind and opportunities. Good business model is inseparable from the opportunity, the choice of what kind of track determines the road long-term.
From 18 years of small programs, to now 5G preheating. Good product managers are already riding the wave, cracking the most likely business models and waiting for the wave to drive product user growth.
Looking back at the present traditional enterprises, are towards information technology, Internet revolution. Product managers who are good at grasping the wind will investigate the progress of the industry. For example, Dingxiang Doctor has identified the information construction of the medical industry. Smart home, for example, sees the opportunity of mobile Internet
How to become an excellent product manager?
Back to the headline, in the red Sea of product managers. How to make yourself stand out and become an excellent product manager? I think in career development, you have to stay original.
Like my own PMTalk product Manager community, every product manager wants to make their own product and change the world.
Even when WORKING overtime and staying up late, I still kept reviewing and output product cases. In the offline communication with cross-industry product friends on weekends, every bit of effort gradually made me step out of the limitations of product manager: documents, prototypes, and even logical thinking.
It is not enough to be good at spotting possible Internet opportunities, but to try to do it and stick to it. Constantly learn about product skills of professional managers through the Internet and apply them to possible business opportunities.
Take work as a place for trial and error. Even when the company is absent and the team changes, the core competence of the product manager has long been settled in his own mind and body.
Seven, the following to share a good project management tool
Reasonable and effective use of project management tools, not only can let us work orderly, but also can maximize the achievement of project objectives. I recommend CORNERSTONE, which provides modules for task/requirements/test management, iteration planning, defect tracking, report statistics, team collaboration, wikis, file sharing, and calendars and is now free for teams of 20 or less.
