Network marketing is to the Internet as the main means of marketing activities to achieve a certain marketing purpose. Why is network marketing so hot now? Very simple, because it is low cost, high efficiency, wide spread, good effect. There will be a lot of questions before learning network marketing: what is network marketing? Why study Online marketing? What can you learn about Internet marketing? How to learn network marketing well?
Network marketing is a broad definition, it contains a lot of content, the more common are: Search engine marketing, social media marketing, microblog marketing, blog marketing, instant messaging marketing (QQ\ wechat marketing), BBS marketing, Internet word-of-mouth marketing, network event marketing, network knowledge marketing, Internet advertorials marketing, email marketing, network precision promotion, etc.
Why study network marketing? Network marketing has become a part of People’s Daily life because of its low cost, high efficiency, wide spread and good effect. Compared with the traditional brand publicity means, cost performance is much higher, the cost gap is quite large! Enterprises are beginning to apply network marketing, talent demand is also growing. In 2017, the network marketing talent gap will reach 3 million, network marketing has become the most promising position in the Internet era.
First, the Internet has become a necessity of life, network marketing is everywhere. Nowadays, People’s Daily life is more and more dependent on the Internet. Even the old and children begin to use the Internet. With the increase of the number of Chinese netizens, the importance of the Internet in marketing communication is more prominent.
Second, network marketing has become the marketing tool of enterprises, network marketing can do anything. In order to adapt to the development trend of The Times, all walks of life are gradually from the traditional market to the network market, marketing from the traditional marketing to network marketing. Look at the current social phenomenon, more and more people from physical stores to open online stores, more and more businesses use the Internet to promote their products, complete product orders, after-sales service and customer relationship maintenance.
Three, subvert the traditional marketing mode of high cost and low efficiency, network marketing is invincible. In the enterprise, create profit only marketing personnel, other post personnel are cost! Traditional street flyers, door-to-door, telephone sales efficiency is low, and make people disgusted, in the era of Internet big data only network marketing can achieve high efficiency, precision, personalized, humanized!
Four, network marketing talent demand outbreak, network marketing elite talent is hard to find. Not set special courses in colleges and universities, the lack of talent cultivation, e-commerce professional college students, because of the lack of corresponding network marketing experience, also cannot adapt to the post, really have systemic knowledge on social network marketing talents rare, most are only simple SEO rookie, Posting, mass email, SEM, in spite of this, Monthly salary is also more than 6K!