At the weekend, I went to see The Richest man in Xihong City. I went to see Mahua Funage. Now mahua Funage is getting more and more famous, and it has gradually become one of the symbols of comedy film reputation. Back to the movie itself, although the plot design is a bit complicated, but the joke is quite enough, I recommend you to watch it when you have time.


1. An interesting scene

The nearly two-hour movie revolves around wang Duoyu, played by Shen Teng, spending 1 billion yuan in 30 days. Behind the laughter, there was a scene that struck me and that I think is worth thinking about and applying for people of our time.

There is a scene like this, Wang Duoyu in order to quickly “waste” 1 billion, almost all the people around him to make investment, investment in their dreams. But instead of losing money, it made money. I think this is due to the strong “fault tolerance”. This fault tolerance is reflected in two points in this scenario:

  • Rare. Film investment dream in fact is the so-called most people only dare to dare not to do, while some seem to be very pulled the idea, but as long as there is 1, 2, a successful, in fact completely break even, because of the “monopoly”, others can’t do, alone, no competitor, the premium space here is very considerable.

  • Add the lever. That’s not enough. Second, he’s rich. Money can magnify that small probability with money. There are many people in the society to strive for their dreams, but due to the limitations of conditions, often can only afford a failure.

Back to the thinking itself, I think this is the same as us, we need to improve our “fault tolerance”, so that we can continue to develop, improve their social class, after all, we do not have “second master”, we can only find ways to become “second master”.

So how to improve “fault tolerance”? It’s the 2 points mentioned above, one core (rare), plus one mode (leveraged).


How to make yourself “rare”

I think there are three steps to the road to rarity. Interest –> brand –> strive to be Top.

Each person’s lifetime may only allow us to be “rare” on one road, so we have to spend all our time on it in the future. If we lack the support of interest, we may not be able to reach the “top of the mountain”. Imagine that every day you are faced with something you don’t like, and something you do like. Naturally, the latter is more motivating and motivated.

Building your own “brand” in your area of interest is the middle step, but also the key to differentiating yourself from most people, because many people can’t find a way or stick to it. In the information age, the main ways to build your own brand are as follows:

  1. Information output. Now mobile Internet has greatly shortened the time and distance of information diffusion. By exporting your own knowledge, thinking, understanding, values, thinking framework, etc., more people can get help and gain through your output, so that they can recognize you. There are a few things to note about information output:

    A) Field of focus. If you want to establish their own core brand, then most of the content or around the brand to output, in this “pit” to dig in the dead. Because you will wonder who dug this deep “hole”. But if you dig too many holes but not too deep, no one will remember what you dug.

    B) Focus on content quality instead of just attracting attention. Eyeballs may bring more exposure, but content isn’t worth much more than a story. What’s more, the people you attract don’t recognize you personally and don’t remember you.

  2. Be able to borrow. This is no longer an era of going it alone. It is very difficult to build your own brand from obscurity, and even if you do, it takes too much time. So find all the resources at your disposal to help you build your brand, both in terms of effectiveness and speed. There are several common ways to borrow money:

    A) people. If it is to borrow from others, advocate to help others first, and then let others help you, because the person who can really bring help for you, is certainly worthy of your first pay.

    B) Platform. Unlike The Times of paper media, there are many channels to promote themselves with the help of platforms, online and offline everywhere. Online we media platforms such as Tencent, Toutiao and Baidu, as well as vertical communities in each field. There are also many offline conferences and salons to strive for speech opportunities.

    C). Know where the current social hot spots, which focus. Because most of us don’t have the ability to “build momentum”, but we can “borrow the momentum” and give ourselves a push. Note that must not run off the track, no matter how “borrow” around their main line, the main line or their own brand to establish the field.

  3. Form a closed loop. Combine 1 and 2 points with the final effect to form a closed loop, constantly optimize and improve their own content, in order to adapt to the constantly developing and changing environment, to provide you with something truly valuable. There are tools that you can use to do this with the idea of growth hacking.

Finally, I want to become the Top. In fact, the essence is a word, “deep”. Go where most people can’t go, and you’re Top. Need to constantly exercise their ability to think deeply, see the essence of others do not see. Need to constantly improve their vision, see the scenery that others can’t see. It may take some talent here, but for the quote you quoted the other day:

Attendance is compensated with good training, a hard point only.

— — — — — — — — hua luogeng


Three, how to add leverage

Our leverage here, which is a little bit different, is not to increase the probability. But to make their own 1 cent pay to get multiplied returns. The key to this for us as individuals is the time lever. Allow yourself to invest 1 minute and get 10 or even 100 points in return.

The borrowing mentioned above can be counted as one of the ways of leveraging time. For example, we think about a certain point of view, you talk to a person, then only this person knows “what you say is reasonable”, others do not realize what level you are. But spread on the network is different, there will be more people realize your level, to bring help to everyone. This point is more obvious with the example of course sales, offline training/teaching, calculate 1 section 1K, you are only one person, a month can only do a fixed number of sessions. However, if the class is taught online, the value of the recorded time can be repeated through the replay. And the point is, you’re only giving 1 of your time, giving you more time to do the things that make you more “valuable.”

For more information about time leverage and how to invest your time, I recommend reading “Leverage Time”. There are many ways and methods mentioned in it. Find a few that suit you and try them.


Fourth, concluding remarks

Be sure to make yourself rare and give yourself leverage. Because only in this way, you will not be easily defeated by failures and mistakes.

Finish with a dry bowl of chicken soup:

The world is not fair, some people are rich, some people are poor; The world is fair, because the poor and the rich have the same amount of time.



Author: Cross-boundary Architect (Zachary)



Wechat official account: Cross-border architect.

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