This is the 4th day of my participation in the August More Text Challenge

B and C concepts

  • Side B: Business, usuallyInside an enterprise or a businessThe use ofSystem or platform.
    • In the face of enterprise customers, most of them are used by a group, essentially to meet the needs of work, and most of them are the integration of various functions and pay attention to collaboration. The use of b-side is often long and immersive, and b-side is to serve all employees of the company or enterprise.
    • Examples: enterprise internal ERP management system, financial management platform, etc.
  • C side: ConsumerA: I’m sorryCustomer), usually for consumers,Client used by individual terminal users.
    • Facing individual users, it is mostly used by a single individual and pays attention to the user’s sense of use. It has a core function, while other functions are additional and serve for the “fragmented time”. It is characterized by large data volume, because of the large user group, the data growth is exponential.
    • Examples: wechat, Taobao, netease Cloud Music, etc.

Distinguish from connection

1. User type

  • End B: relatively small number of users –>> enterprises, businesses, generally called “customers”
  • C end: relatively large number of users –>> terminal individuals, generally called “users”

2. Display mode and profit model

  • B end: Basically PC end, most of which provide customized paid products, preferring enterprise work system –> “customized paid”
  • C terminal: the mobile terminal is the primary terminal and the PC terminal is the secondary terminal. Most of the functions are free. On the basis of free, paid functions such as advertising and promotion are added –> “Economies of scale”

3. Product design

  • End B: To meet the cooperation between different organizations, the system is modular, and system users are generally divided into multiple roles, including role allocation and permission management
  • End C: there is a core function point on which value-added services and better user experience can be added. Users are generally divided according to age, personality and preferences

4. Operation strategy

  • B end: mainly offline; Relatively traditional, through “large conferences, industry exhibitions”, professional Angle to attract corporate customers.
  • C end: mainly online; Encourage users to share online through “coupons, red envelopes” and other rewards to improve product attention.

Refer to the link

  • End B and end C
  • What are the domestic SaaS platforms?
  • Understanding of b-end and C-end products