On July 9, 2018, the wechat team announced the full opening of wechat small program advertising components: “Small program (including small game category) advertising components full opening, developers can apply for opening traffic master in the small program background self-service, after opening can access advertising in the small program, monthly advertising income.”

Small program flow main open guidelines

1. Opening threshold: the cumulative independent access users (UV) is not less than 1000 and no serious violations of the record of small programs. 2. Opening process: Enter the small program background of wechat public platform, click “Main flow” in the left panel, and the small program developers meeting the opening threshold can directly click “Opening” to create corresponding advertising space. 3. Introduction to use: After opening, developers can copy the embedded code of the advertisement plug-in, and the display position of the advertisement is flexibly controlled by developers.

Small program advertising component introduction

After opening traffic master, small game developers can access Banner ads and incentivize video ads at the same time, and small program developers who are not small games can only access Banner ads for the time being. The display scene of small program advertisement is customized by the developer, and the traffic owner can flexibly set the display page and position according to the characteristics of their small program.

A line of code successfully connected to the banner AD component

Warm prompt

WeChat applet advertisements quantity after let go of all, a lot of small application developer excitement out in the first place to their WeChat small program with advertising, think of how many nights and weekends to abandon to accompany sister, work overtime the outcome of the development finally have the income, even fantasy so earn a bucket of gold, buy a house to buy a car, marry at an early date Bai Fu beauty…

However, after the online release, I hurriedly opened my own small program, only to find that the online version does not display advertising, but the development version and the experience version are normal, a basin of cold water poured over my head.

In fact, there is no need to panic, in the background traffic main has been clearly prompted “the first submission of small program advertising components, after compliance audit to display online; The review period is 1 working day, and the online advertising display will be temporarily closed during the review period.” , a lot of small partners are just beginning online version did not display advertising, after the approval of the advertising.

Of course, if the small program/small game advertising components do not meet the display specifications, the advertising display function will be closed, to be corrected and re-released, wechat official team will review and open the advertising display within 24 hours.

Successful access to advertising small procedures


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Front end of the most popular framework – small program TWO-DIMENSIONAL code