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Recently, various channels are getting wechat red envelope cover activities, I also participated in several red envelope cover. Only many times are prompt: “slow hand, red envelope cover sent over.”

Let people can not help but sigh: “grab the red envelope to spell hand speed, now even grab the red envelope cover to spell hand speed.”

With the brands have gone out, everyone is happy to use, this year all kinds of information shows a conclusion: the wechat red envelope cover function, which was online in 2 years, finally became popular in the Spring Festival of 2021.

New rules on red envelope cover

The popularity of wechat red envelope cover is inseparable from the change of its custom rules.

Tencent wechat team in order to support the video number, since the beginning of December this year, wechat red envelope cover began to open to individuals, allowing individuals to customize, and the price became 1 yuan per.

What does this change mean?

As long as you meet the requirements of the announcement below, you can customize your own red envelope, which is more interesting when you send red envelopes to others and satisfy your vanity.

What is the value of a red envelope cover?

Wechat red envelope cover for most people is a nice cover when sending wechat red envelope, but for a small number of people with a keen eye for business, it is a draught to make money.

Many of you must wonder: What business can there be with something so simple?

So let’s take a look at a set of statistics, and hopefully give you some insight.

As of today (210), the wechat index of the cover of the latest week exceeded 200 million. The wechat index exceeded 300 million around February 6.

As you can see, there are a lot of users who are willing to pay for personalization.

Common gameplay ideas

Where there is demand, there is market.

At the personal level:

Some people rely on the cover of the red envelope to attract fans. Some people rely on the cover of red envelopes, accumulated cash 10W.

At the enterprise level:

Do a version of their own customized red envelope cover, not only for the product drainage, but also can do brand publicity, cultivate user habits.

Common gameplay ideas today include the following:

1. Directly sell the serial number on the cover of the red envelope

Sell red envelope cover custom template, qualified to customize on wechat is the need to spend 1 yuan to customize, because ordinary people do not have the qualification to customize, then there is room for markup. Tens of thousands of custom red envelope templates have been sold on Taobao.

2. Complete task diversion

Individual users who meet the application conditions have begun to use the red envelope cover for their own drainage, and spawned some gameplay to complete the task drainage.

1) In the article of their own official account, add a small program of red envelope lucky draw, the lucky draw requires everyone to pay attention to other official accounts;

2) When the user scans the code into the group, the robot in the group prompts the user to forward the poster to the moments of friends, and then sends the screenshot of the private chat to the group owner, he can get a free wechat red envelope cover

3) Some even require users to pull N friends to follow the official account, in order to give a red envelope.

In addition to the fan operation, the tweet will also set up the “red envelope cover group” guidance, the users want to red envelope precipitation to the private community, simply the red envelope cover value to use the highest.

3, keywords interception

There are many forms of performance: common such as nickname interception, homophonic interception, menu interception, brief interception, content interception, long tail keyword interception and so on.

Just go to wechat and search for “wechat red envelope cover”, a bunch of customized mini programs will pop up to provide services.

Apps are ranked according to the number of clicks, views and other dimensions of tweets.

4. Brand marketing of merchants

Why are businesses willing to participate in the distribution of red envelope cover?

The Spring Festival is the peak of sending and receiving red envelopes, and also an important node for brand promotion and marketing. The cost of distributing red envelope covers can actually be regarded as the marketing cost paid by enterprises. In return, the drop-down position of the cover page of the red envelope can open the mini program of the brand, the official account and the video number. This actually means that when users use this red envelope to send and receive red envelopes, they are also unconsciously doing publicity for the brand and official account drainage, which is actually relatively cost-effective.

conclusion

Remember when your wechat red envelopes went viral, it was also the Spring Festival season. Now is the same time node, the Spring Festival is coming, combined with the epidemic this year, the popularity of red envelope cover is likely to increase. Can “red envelope cover” bring the video number to the fire? We’ll see!

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Author: The path of architecture improvement, focusing on software architecture research, technical learning and personal growth, pay attention to and write me a reply to “01”, send you a programmer growth advanced gift package.

Thanks for reading!