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According to a Newzoo market and consumer survey, more than 65 percent of gamers said they would continue or increase their gaming time after the pandemic. That means the industry will continue to grow in the future, and game developers and publishers will continue to grow their businesses.

You can now watch the full Google Game Developer Summit 2022 video in Chinese. In this article, we’ve also picked out some of the key Android and Google Play updates for the summit, so read on.

Google Play allows game developers to grow steadily

Thanks to the extraordinary apps and games developers have created, the Google Play ecosystem has grown rapidly and now has billions of users in more than 190 countries. At the same time, Google Play continues to grow alongside you, introducing new tools every year such as the Play Management Center, Android Vitals, product details experiments, and recently updated business models to help you grow your business on Google Play.

Check out this video to learn more about our new services, tools and features for developers to help you build and monetize high-quality gaming experiences, as well as more resources for best practices, including:

  • Deliver optimized resources to the user with Play Asset Delivery
  • Protect your game with the Play Integrity API

Facilitate cross-screen gaming experience

Android’s popularity continues to grow globally on Google Play, where there are now more than 2.5 billion monthly active users, a vast global audience playing games on more devices than ever before, These include Android phones, foldable devices, tablets, Chromebooks, And Google TV. Google Play makes it easier to bring your game to more screens and interact with other players anytime, anywhere. Watch the video to learn about games on foldable devices.

In a global survey, 76 percent of mobile gamers expressed interest in mobile games that support both desktop and laptop computers. At the same time, mobile game developers are willing to take advantage of this opportunity to appeal to a wider audience for their existing games.

That’s why, in January of this year, we launched Google Play Games, a new standalone Windows PC application developed by Google that offers a catalog of Google Play premium games optimized for desktop or laptop computers. Watch this video to learn about Google Play Games for PC: The Developer’s Journey.

With Google Play, players can browse, download and Play their favorite mobile games on their PC, enjoy a larger screen, easy mouse and keyboard input, and enjoy the game simulation experience brought by a high-performance PC. And every game is synced with the cloud, so players can log into the same Google Play identity and profile on different devices, without losing progress or achievements when switching between devices. Check out the video for more on Google Play:

  • Google Play games for PC: Increased reach, engagement, and ROI
  • Google Play Games for PC: User login is as easy as 1-2-3

Provide full support for all kinds of developers

Google is committed to the success of all developers, and we support developers throughout the game development cycle. Google Play has developer programs that fully support every member of the game developer community.

Google Play Games Partner Program

The initiative aims to provide top game developers with more customized business development tools and high-level services to meet their scale and performance needs. The benefits of the partners involved in the initiative include:

  • Get better business support from Google Play
  • Speed up publishing through priority publishing queues *
  • Get analytical insights into the various device properties across the Entire Google Play device ecosystem
  • Enjoy enhanced pre-release tools such as pre-registration tests, access codes, and product details experiments for pre-registration activities
  • Enjoy business expansion and interactive features, such as LiveOps and other custom merchandise details
  • Pre-enroll eligible popular apps/games in the Google Play Points program
  • Enhanced Integrity and security protections, including automatic approval of Play Integrity API usage (adjusted to game needs and without quotas)
  • Get an invitation when you have an eligible early Access program
  • Actively develop new features

Developers who qualify for the program will experience a different interface when they launch the Google Play Admin center. We’ve added a program page to the interface that lists all the benefits of participation at a glance, along with links to useful resources. Some of the planned benefits are new features, while others are enhancements to existing features that people already use or increase the usage limits of existing features.

To learn more about the Google Play Games Partner Program, visit the program’s home page.

Google Play Points program

Google Play Points is a program designed to reward users for interacting with the Play ecosystem. We invited selected developers to offer more lucrative app specific Play Points promotions to increase retention and Points re-entry rates.

Play Points is now available in 28 countries and partners have benefited greatly from the program. For example, we’ve seen some developers quadruple their revenues while reaching a highly interactive new audience for their games through the planned promotional channels. Over the next year, we look forward to building on the success of this initiative, adding new features and expanding it to more markets with the goal of positively impacting your game’s engagement, retention and revenue.

Google Play Academy start your Google Play Academy journey!

Help you succeed on Google Play with free Chinese language courses designed by Google product experts according to the needs of developers.

Go to Google Play Academy: g.cn/playacademy, sign up for your account with any email address, and start your learning journey!

In our next article, we’ll share more details about the latest updates and developments in tools and services designed to help you build a high-quality gaming experience and grow your game business.

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