Recently, wechat small program launched new functions, the flow ecology extends to channels outside wechat, further complementing the small program marketing scene. In addition to the function that app jumps to small program and small program jumps back to APP, the new functions are as follows:

  • Support email text links to jump to applets
  • Support SMS links jump to small programs
  • Support TWO-DIMENSIONAL code recognition jump to small program
  • Supports iOS desktop applet icon to jump to applet

This is great news for small program operators. Omni-channel recall of users, as if the just set 2021 operation KPI will be completed ahead of schedule!

Developers can obtain the URL Scheme to open any page of small program through the server interface, and the background supports the generated EXPIRED and permanently valid URL Scheme. With URL Scheme, developers and operators can wake up users through SMS, email and other methods, so that users can directly open links outside wechat and jump to wechat small programs.

The demo looks like this.

You can also directly pull down to the title “how to quickly get and use small program outside the chain” view tutorial, even if you are an operation personnel, can also be easily done, without waiting for the development schedule, 3 seconds to complete access, Spring Festival activities omni-channel marketing immediately arranged!

Email to jump

SMS to jump

Qr code jump

The iOS desktop icon is displayed

One of the more surprising usage scenarios is the desktop. Android has long made it possible to add small programs to the desktop. By clicking on the desktop shortcut icon, users can return to the wechat mini program page.

With the new web jump applet feature, iOS can also add applet to the desktop.

Add applet to desktop with Shortcuts

After watching the demo, you might have two questions: How do I get the appletool link (URL)? How do I add a small program icon to the desktop?

The answer is here 👇

How to quickly obtain and use small program outside the chain

01 Get applet Outside link (URL)

Log in to knowcloud console, click “wechat” – “Small Program Chain” – “Add” button, input relevant information to generate small program external link (URL). You can also create different external links for different channels to analyze the effect of marketing channels.

If you are not aware of the cloud users, please register an account, create an application and complete the wechat small program authorization, in order to obtain the small program outside the chain (URL), click the access document to view the tutorial.

In email/SMS with small program external link to achieve marketing

Operating personnel in the edit email/SMS content, paste small programs outside link (URL) to the corresponding document, when a user received an email/SMS, click outside the chain, quick jump to WeChat small programs, no longer open WeChat App search small program name or scan qr code to access small programs, effectively reduce the user operation threshold, improve the marketing effect.

Guide users to generate small program ICONS on the desktop of the mobile phone

In the Knowcloud console, click the “Add to Desktop” button to open the “Applet Desktop Shortcut Generator”. You can share the generated mini program external link (URL) and “mini program desktop shortcut generator” with your users, and guide them to add your mini program to the mobile desktop. Users do not need to open the wechat client and click the icon to access the mini program for one second. Fast access is conducive to improving the activity of small programs, reduce user loss.

The tutorial is PC based, and mobile support will be available next week.

At present, the function of wechat small program has two limitations:

  1. Its open scope is only for the domestic non-individual subject small program open, individual developers want to use this function can only register companies or wait.
  2. Another problem is that this function is not available in the wechat app. You can use this scheme outside the micro channel drainage, but in the micro channel internal, want to guide the user to jump or can only use small program cards and small program code and other ways, through the user to confirm the completion of the jump.

From a practical point of view, the chain jump small program of new functions is to complement the marketing scene. Imagine the marketing messages you receive every day before Singles’ Day. Are they always accompanied by a jump link? And now, the end of the jump can also be wechat small program. User recall, user activation, on the external platform of wechat, all of these can be done through a web link.

Urls across browsers and app systems are themselves a means of connectivity provided by the operating system to almost any part of the Internet. Now, small programs are adding to this global connectivity, which obviously gives operators and developers more room to imagine.