The annual Double 11 e-commerce “war” kicked off, cut the hands of the party “buy buy buy”, merchants distribution, consumers buy hands non-stop, behind the invisible transport network quietly started, the logistics industry speed station officially started.
Express business process involves a number of key links, including collection, transfer, trunk transport, terminal delivery, and so on, and the gross profit of this industry is low. In the face of increasing logistics demand, how to ensure user experience and improve business efficiency is one of the core demands of many express delivery enterprises for a long time. Based on this, Baidu Brain comprehensively applies multi-mode AI technology to facilitate the intelligent upgrade of the whole link of express distribution, and improve the efficiency of express sorting and distribution as well as user experience.
Baidu AI allows users to place orders more quickly express younger brother more assured
First, senders need to verify their real names. In particular, in 2018, the Ministry of Transport issued the “Management Measures for Real-name Express Mail Delivery”, requiring shipper enterprises to check the identity of senders when receiving and sending express mail.
In the past, the sender could only manually input name, id number and other information verbatim, which was inefficient and error-prone. Now, after the access to Baidu OCR ID identification technology, susers only need to upload id photos to complete identity information verification in a second. The system can also automatically determine whether the uploaded ID photos are temporary ID cards, screen reprints or PS ID cards, which can efficiently authenticate fake cards and reduce business risks. At the same time, in order to protect the safe transmission of personal ID card privacy information, Baidu OCR ID card identification service, together with Baidu Security lab, realizes “one secret at a time” financial data encryption transmission, effectively prevent information leakage.
When filling in mailing/recipient details, many mailing information is presented in the form of business cards, screenshots, photos, etc., which cannot be copied or pasted. Senders can only manually input their names, phone numbers, addresses and other contents according to the order information in the pictures, which is inefficient and easy to fill in wrong information. To solve such problems, AI technologies such as OCR word recognition, short speech recognition and NLP address recognition are being used to enable users to place orders with one click by uploading screenshots of orders or recording express order information by voice. The average operation time has been reduced from 3 minutes to 15 seconds.
Baidu Maps allows drivers to drive ‘faster’ and ‘more secure’
In addition to placing orders, the transportation guarantee of express delivery is also crucial. Parcel transportation is one of the most time-consuming links in the process of express delivery. However, logistics enterprises often operate and maintain a large transportation network, with a large number of trunk transport vehicles and complex road network. Moreover, they often meet the requirements of road restrictions (including height, width, weight, axle weight and road limits, etc.), which affect the transportation efficiency of trucks and low parcel delivery accuracy.
Baidu Map intelligent logistics solutions provide professional route planning and navigation capabilities for truck travel scenarios: truck drivers can obtain flexible and accurate route planning and perfect professional data support, as well as special freight data covering the whole country, to avoid truck physical restrictions and traffic policy restrictions; In the process of driving, voice interaction and risk warning prompt can assist truck drivers to effectively avoid all kinds of safety risks. Relying on Baidu Map, logistics enterprises can rely on reason before transportation, according to the transportation process, history can be checked after the completion of transportation, standardize the overall transportation link, reduce transportation costs, improve transportation benefits. Up to now, the total number of waybills using the Baidu Map logistics address resolution engine has exceeded 50% of the national total every day.
Baidu OCR enables express delivery to reach users “faster”
With the increase of express delivery business, manual sorting is frequently challenged in terms of accuracy and labor cost, and pain points such as error-prone and slow delivery speed need to be solved. In view of this, Baidu OCR builds the ability of “express order recognition” to help the “last mile” Courier station delivery business more efficient.
Baidu OCR express order recognition, can identify all kinds of common express company surface order, can be integrated in mobile phones, PDA, post station high camera and other equipment. The staff of the Courier station can take photos or scan the parcel surface list directly, and quickly extract the mobile phone number of the sender/recipient, express bill number, bar code and other key information, which can be automatically input into the system to improve the efficiency of distribution and delivery.
In addition, the express surface sheet is prone to fuzzy printing, text overlapping/pressing line, surface sheet fouling and other difficult to identify, and due to the shooting light, Angle and other problems, prone to fuzzy, reflective, tilt, shadow and other problems. Through automatic processing technologies such as image quality verification and edge detection, Baidu OCR improves the anti-interference ability of the model, and can also accurately identify complex scenes such as marker, font blur and text line pressing. At the same time, express order recognition SDK can run stably in no-network/weak network environment, get rid of network dependence, millisecond response, save every second in the delivery process.
At present, Baidu intelligent cloud has opened dozens of express logistics scenarios AI capabilities, and continue to enrich and improve. Many express logistics companies, such as Zto, YTO, Deppon, Qitu, Express 100 and Wagaobao, have fully connected to Baidu AI technology, achieving cost reduction and efficiency increase in all business links.
With the adjustment of China’s industrial structure and the transformation of development mode, express logistics plays an increasingly fundamental and strategic role in the national economy. Baidu continues to use AI technology to actively help the express logistics industry to achieve intelligent upgrading and create a new driving force for smart logistics.
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