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The annual 2018 Tiktok Big data analysis report has been released. What are the interesting phenomena worth us to explore? Today, we will lead the melon eaters to have a look together.
1. According to the data, Douyin users are active from 12 to 13 PM, eat lunch from 18 to 19 PM, and have a rest from 21 to 22 PM. Chengdu does not nap, shenzhen late sleep people in the majority.
2. The post-60s are suitable for taking photos with their children. The post-90s love taking selfies, and the post-70s and post-80s have obviously become the best successors to square dancing.
3. Douyin spawned a lot of national music and some simple dances. By introducing traffic stars to participate, the public followed suit one after another, thus allowing the whole people to participate. I have to admire tiktok’s products in this era when traffic is king.
4. As the quality of life improves, pets become part of people’s social display. There is no doubt that golden hair’s honest and honest appearance has always been a synonym for warm men, while cats are the favorite of most girls. Cats and dogs are both the most familiar animals and the easiest pets to keep, with lots of groups and lots of interesting videos.
No matter what they do, Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou are always at the forefront of the Internet. From the number of likes and plays of Douyin, it can be indirectly explained that chengdu, Xi ‘an, Zhengzhou and other places have a rising trend recently. SO, if you want to buy a house in these places, get on the bus as soon as possible.
6. The spark between Douyin and traditional culture can indeed make traditional culture inherit and carry forward to a certain extent in modern society, which is a good way to carry forward excellent traditional culture.
7. People’s Daily is far ahead in both the number of fans and the number of broadcasts, worthy of being the strongest official media.
Here’s a trend I recognize:
A. Douyin has become a national short video app, and there are rich users or groups in different age groups, suitable for all ages. People prefer to use video to record something wonderful, this is the result of video than text, picture can express more content, this aspect WeChat recent video dynamic also try for a short video, of course, this will increase the confrontation between the two application, for instance you can’t share on WeChat trill links, the trill cannot use WeChat ID login above.
B. Toutiao undertakes the vast majority of traffic in the field of short videos, which has a huge impact on traditional BAT companies (Baidu, Alibaba and Tencent). Take a look at toutiao’s layout of short videos (see the picture below), which is bound to be curbed and let BAT transform to target new traffic areas.
C. trill is no longer a simple short video applications, such as the many offline shop are trill in same (recommended), companies and institutions to make the function of the trill become more complicated, the company’s image propaganda, area attractions, the display of traditional culture, the news media publicity, etc., this cake is very big, really hasn’t been depleted.
