Over the years, Tencent has struggled to build its own community-like social system.

In the long process of product development, wechat is also like QQ, more than once launched some seemingly powerful, actually chicken ribs, the final attack on the street function……

On January 11, 2021, QQ Interest Tribe, once the largest social interest platform in China and known as “xiaotiebar”, announced the closure of its service.

Coincidentally, on the afternoon of May 28, wechat circles similar to QQ interest tribes also issued a suspension notice.According to the announcement, wechat Circles will be closed on December 28, 2021 due to changes in the direction of business development.

Before the outage, users can use the “Export profile data” function to save the content previously posted in circles. The specific arrangements are as follows:

1. Turn off interactive capabilities: June 28, 2021

2. Offline circle entrance: June 28, 2021

3. Circle Applet will cease operation: December 28, 2021

Release content Processing Rules:

1. From June 28, 2021, new posts and comments will be stopped

2. Before the circle is shut down, you can use the function of “Exporting personal homepage data” to save the content that you have published in the circle

After the announcement, many netizens left comments saying they didn’t know what wechat Circles were.

Some people have never heard of it.Most people don’t know where the entrance is until the circle is out of service.Some people misread the news, mistakenly thought that the circle of friends is out of service, a false alarm.A wave of netizens joked that they could close their moments as well.Information shows that wechat Circle, formerly known as “Haowuhuan”, was launched in early 2019.

Initially, it was a social relationship-based product recommendation function, where users could browse products recommended by friends, interact with friends and exchange ideas.

Users can view orders and collections in the small program here, and can also recommend their own purchases or collections of goods to friends.

It was also an important attempt by wechat in e-commerce, but proved ineffective.Although market feedback is not strong, but at that time wechat did not give up this position.

In December 2019, “Haowuhuan” officially changed its name to “wechat Circle”, and the product functions began to focus on the development of content community.

In some ways, the renamed circles are like wechat’s version of Xiaohongshu — users can join or create new circles based on their interests and post content.It can be said that the wechat circle itself has been tepid all the way.

Especially after the birth of wechat video number, many circle owners have given up the circle and turned to video number.

It’s no surprise, then, that wechat officials are gradually abandoning their commitment to circles and shutting them down altogether.From extension fan EXTFANS