• The Evolution of The Design — From UX towards personal Experience
  • Written by Alina Magowska
  • The Nuggets translation Project
  • Permanent link to this article: github.com/xitu/gold-m…
  • Translator: Charlo
  • Proofread by: Baddyo, Iceytea

Change in design — from user experience to personal experience

Design product (UX), service (SD), customer Experience (CX), the nuances between experience and transformation.

From 1750 to 1900, design emerged from several important factors: its connection with the industry — the role of the Design Reform Movement (Arts and Crafts Movement) and the development of new machinery (Sparke, 2009, Monika Rosińska, unpublished material).

Design is a modern phenomenon, born in an entirely new way from the organization of manufacturing in the second half of the 18th century. It originated in Britain and later spread to continental Europe and North America. The industrial revolution changed almost every aspect of life: working and living conditions, urbanization, the emergence of the middle class and the role of women. Design is extensive, covering interior design, product development and advertising (Holert, 2008). The design then broke down the entire process into parts and put them together in a logical order: design, machining, manufacturing, assembly of individual components. The whole process was carefully planned. This is the fundamental shift from manual manufacturing to factory production. This shift has changed the way people buy and sell goods. These are the foundations of the modern design process that we are still familiar with (After Monika Rosińska, Unpublished Materials).

The National Gallery was founded by Sir Robert Peel in 1824 with the aim of restoring a sense of design to producers and awakening consumer tastes. This is one of the 19th century debates about taste. A group of architects strongly criticized the design products produced by the new factories, but large-scale design was a stronger movement.

More critics of consumerism emerged in the 1960s, including Victor Papanek. Papanek is an industrial designer and the most influential pioneer of ecological and socially oriented methodologies. He is against unsafe, non-functional and flashy products. He noted that the design did not respond to the real problems of the users, but merely adopted the assumptions of the designers (Papanek, 1985).

The design of the early 20th century was fully formed. The definition of design continues to evolve and eventually comes to be seen as an activity that links production and consumption, but autonomously. There is no doubt that the world of design has changed the face of the Internet and digital technology. As experience designer Agnieszka Szostek (2018) rightly points out, design evolves with the economy and The Times. Design increases with economic value (Figure 2).

The industrial age has brought new branches of design, mainly related to the development of digital objects such as websites and apps. One of them is user experience design (UX), which focuses on products. However, the practicality and usability of the product itself did not fully meet customer expectations. They expect themselves to be served end-to-end — the creator will ensure that the entire experience associated with the use of the product is enjoyable (as customer service, delivered). This is the way another branch of design has grown — service Design (SD) and Customer experience (CX). Service design is more focused on the digital world, while CX is more focused on the real world (such as customer support). Experience design is now the next stage of development that encourages more than just one product or service. It focuses on emotion and customer engagement.

The next step in the evolution of design is a transformation that focuses on meaning rather than end. Agnieszka Szostek(2018) mentioned the means-end theory in her article, which explains the difference in previous design methods (FIG. 3). According to this theory, when customers use products or services, they themselves value the recognition of their personal value (Souza Leao, Benicio de Mello, 2007). In other words, customers translate the features and outputs of a product or service into their own relevant meanings. This model places a strong emphasis on customer outcomes, mainly psychological.

Very few companies follow the change approach and apply it to their day-to-day operations. If any of them are already running at this level, it indicates a high level of maturity.

At what stage of experience maturity is your team?Read the next article to find out.

If you find any mistakes in your translation or other areas that need to be improved, you are welcome to the Nuggets Translation Program to revise and PR your translation, and you can also get the corresponding reward points. The permanent link to this article at the beginning of this article is the MarkDown link to this article on GitHub.

The Nuggets Translation Project is a community that translates quality Internet technical articles from English sharing articles on nuggets. The content covers Android, iOS, front-end, back-end, blockchain, products, design, artificial intelligence and other fields. If you want to see more high-quality translation, please continue to pay attention to the Translation plan of Digging Gold, the official Weibo, Zhihu column.