Under artificial intelligence, the home furnishing field is full of vitality
In the era of rapid development of mobile Internet, Internet information sharing, big data, cloud computing and other Internet technologies are constantly updated. Driven by the development of the Internet and the progress of hardware technology, the development of all walks of life has become inseparable from Internet technology, thus forming the Internet of Things era of “Internet of Everything”. Artificial intelligence technology enables all things to make things more useful to human beings.
With the mature application of Internet technology, digital economy develops rapidly, and people’s consumption concept starts to upgrade from traditional cash consumption to intelligent consumption. According to the 2017 China Consumption Upgrade Research and Analysis Report, after intelligentization has become a driving force for the improvement of people’s living standards, people’s expectation of intelligent products is increasing day by day, and with the continuous progress of artificial intelligence technology, it is expected that by 2020, The popularity of smart home products such as smart phones, smart TVS, smart washing machines, smart air conditioners and smart refrigerators is expected to reach 99%, 93%, 45%, 55% and 38%, and the future market of artificial intelligent home is broad.
In the blue sea of intelligent household, the market share of the industry led by artificial intelligence technology is expanding constantly, and capital action is especially frequent. In Europe and the United States, according to the Qianzhan Industry Research Institute, Europe’s income in the smart home market in 2016 reached $28.038 million, and the household penetration rate was 0.61%, which is expected to reach 3.13% in 2020. North America’s smart home market revenue reached $99.12 million in 2016, with a household penetration rate of 5.33%, and is expected to reach 17.23% by 2020.
At home, the rapid growth of China’s overall economy has led to an increase in average household income, with the study showing that by 2030, there will be more than 40 million Chinese households earning more than $35,000 a year. Domestic smart home enterprises frequently obtain financing, from cloud smart home in 2014 10 million yuan angel financing, 2015 60 million yuan A round of financing, to recently obtained 80 million yuan B round of financing, for the smart home market to bring good news; Yunding Technology recently also obtained more than 100 million yuan C round financing…… The favor of numerous capital side to technology enterprise lets intelligent household had technology and capital to do foundation.
With both technology and capital, big companies are like ducks in water
In the consumer groups of home appliance products in Our country, the young 80, 90 and even 00 tend to the higher content of science and technology of intelligent home appliances, these groups do not lack the ability to buy, only to experience the household products with more high-end functions. Therefore, artificial intelligence will not only let the world – renowned Chinese traditional household appliances industry to find new growth points, but also from the birth of a new business model. Analysys big data shows that the potential market development scale of Smart home in China has reached 5.8 trillion yuan. In order to compete for this big cake, traditional home furnishing enterprises and mobile intelligent manufacturers have entered the game.
Smart home enterprises get smart home products after upgrading traditional home products, and their typical representatives are Midea, Haier, Op, Bull, Keworth and other enterprises. In the traditional home furnishing industry, factors such as high space ratio, large volume and heavy quality of furniture seriously affect the use experience of consumers; In terms of management, the linkage between traditional furniture is low. Taking remote control as an example, TV sets and air conditioners have their own remote controls, which cannot be used across the board. Therefore, problems such as loss and damage are easy to occur in management, which also increases the difficulty of users’ coordination.
Under the power of artificial intelligence, a number of domestic traditional home furnishing enterprises create a new intelligent living platform, through access to third-party equipment control and linkage of each furniture. For example, Based on its U+ intelligent system, Haier can realize the connection and interaction between intelligent door lock and home appliances, electric curtains and lighting system. Users can quickly turn on home appliances and lighting through intelligent door lock when they return home, and users can also brake the security system when they leave home. Smart home platform solves the problem of low interactivity of traditional home products by upgrading software and hardware facilities, and the improvement of interactivity also increases space utilization rate. Artificial intelligence has given a new kinetic energy to the traditional home furnishing field, and at the same time, it has also brought users a more convenient and efficient home life experience.
The second category is smart mobile manufacturers in the field of smart home. Its typical representatives are Mi Home smart home and Huawei’s smart home platform Hi Link. As the leading Korean smartphone company, it is no longer able to satisfy its ambition to apply ARTIFICIAL intelligence technology to the mobile phone industry. As early as March 2016, Xiaomi released a new eco-chain brand called Mijia. Mijia represents xiaomi’s confidence in its strategic deployment in the smart home field. Relying on xiaomi’s brand advantages, mijia uses artificial intelligence technology to cover People’s Daily life, such as clothing, food, housing and transportation, and constructs an ecological industrial chain, which is specially used to carry xiaomi’s products in the supply chain. According to Lei Jun, founder of Xiaomi, Xiaomi IoT platform has access to more than 85 million smart hardware, more than 5 devices with more than 3 million users,2-5 devices with more than 5 million users, has become the world’s largest intelligent hardware IoT platform.
And “national mobile phone brand” Huawei also launched its own smart home platform Hi Link following the launch of Mi Mi home. In terms of the control of smart home appliances, Huawei can manage and control the smart home products in the home in a unified way through the smartphone APP. In terms of product categories, Huawei Hi Link and Midea, Haier, Op, Bull and Koworth robot and many other brands jointly create an ecological industrial chain of smart home products, to provide diversified smart home products for consumer users with different needs.
Intelligent household market potential is enormous, with the artificial intelligence technology matures, the use of AI techniques are also constantly refreshed consumer cognition, in addition to the traditional household industry and mobile intelligent firm to intelligent household industry investment, other giants in the field of domestic enterprises are also scrambling to layout, such as BAT, jingdong, go ask, doodle E home companies such as new product continuously, Sales of its products are also rising.
Industry chaos has not been eliminated, smart home market is still a chaotic
For the intelligent household industry that has technology and capital support, it may be easy to open the market through rolling out intelligent household products, but there are many on the market holding the banner of intelligent household to seize the market, and actually induce consumers to buy the false intelligent household on non-real sense. With the increasing of products in the smart home market, problems in the smart home industry are gradually exposed.
** First, low penetration rate of smart home products. ** Qianzhan Industry Research Institute statistics show that in 2016, the highest penetration rate of American smart home products in the smart home market was 5.8%, while the domestic smart home market penetration rate was only 0.1% in the same period, indicating that the overall penetration rate of the current domestic market is not high. Although China’s economy is improving and the middle class is expanding, the concept of rational consumption has made consumers more cautious in their choices. At the same time, the existing part of the market “pseudo-intelligence” products are difficult to arouse consumers to buy, such as intelligent air conditioning and intelligent speaker products, the original simple operation because of “intelligence” instead become extremely tedious. In addition, the technical application of smart home products is not mature, product maintenance costs are high, and prone to machine out of control and the use of control software is not smooth and other problems.
** Second, there is no specific management standard in the smart home industry, resulting in poor compatibility between technology and market. ** At present, the threshold of domestic artificial intelligence is low, so the enterprise in the field of artificial intelligence home appliances is also mixed, and under the wrong guidance of some enterprises, people’s cognition of smart home is mistaken, that bought intelligent control of home appliances is smart home. In fact, there is no unified management standard for the technology and market of the smart home industry, and equipment from different manufacturers is incompatible with each other, making the linkage between products poor, and when the media conflict occurs in the control carrier, it will even cause the product can not be used.
** Third, smart home products have security risks. ** With the popularity of “Internet +”, the smart home purchased by users will have the risk of becoming a “spy” of criminals after being connected to the Internet, which can be used to steal and monitor users’ personal privacy at will. It is reported that the current smart home products are relatively easy to crack, and users are easy to steal personal information when they control the products through mobile devices with high usage rate and concentrated privacy information. There have been reports in the post bar and QQ groups and other social platforms found illegal elements reselling cracked smart home device account password behavior; Security firm Check Point said on its official website that it has discovered a flaw in LG SmartThinQ’s mobile app that allows hackers to take control of users’ accounts and manipulate a home cleaning robot to record videos.
As more and more users are interested in smart home products, smart products enter thousands of households. Smart devices with loopholes and low security have become illegal tools for criminals to obtain users’ personal privacy by attacking intelligent product monitoring equipment, and even threaten consumers’ personal safety.
From the traditional home appliance manufacturing industry to intelligent electronics and even e-commerce giants into the bureau can be seen, household equipment intelligence and networking has become a general trend. As more and more enterprises devote themselves to the smart home sector, after the “performance war”, enterprises should also shift their focus from how to attract new users to how to provide users with a better smart product experience. Because in this era of consumer-led digital economy, only by taking into account the needs of users and providing users with better products and services with the power of science and technology can enterprises survive forever.
Liu Kuang, meditation on the Internet, wechat official account: Liukuang110