In the Internet information developed today, it is particularly important to have a domain name consistent with the enterprise brand. Domain name in addition to the traditional site requirements, but also become a lot of investors in the hot property.

We often see large enterprises in the near or after the listing, will spend a lot of money to acquire the domain name has been registered, in addition to the company image looks more unified, but also let users more directly and quickly find the corresponding enterprise. Such as:

  1. ToysRUs bought Toy.com for $5.1 million
  2. Jd will acquire JD.com for 30 million yuan
  3. Xiaomi buys Mi.com for 22.43 million yuan
  4. Vipshop will acquire Vip.com for 12 million yuan
  5. Sina Weibo acquires Weibo.com for 8 million yuan

… These well-known cases are telling us the importance of domain names with practical actions.

Domain names are independent and unique. Compared with third-party platforms such as we-media accounts and search engines, domain names can establish communication channels with consumers through the Internet. Set up brand image by entering the domain name, browse the web to deepen users’ impression of your domain name, when your brand and domain name match, present an integrated brand image, can spread the brand effect. Continuous promotion effect A good domain name can help you save most of the advertising expenditure, both convenient user memory, there is conducive to the establishment and dissemination of the brand, can save a lot of costs.

According to the Internet Domain Name Industry Quarterly Report (first quarter of 2021) released by the China Academy of Information and Communications, the number of active domain names visited by Chinese users reached 44.595 million, mainly in the “.com “, “.cn “and”.net “top-level domains, with more economically developed provinces in the eastern coastal and central and western regions having a larger number of visits. More than half of China’s active domain names are accessed by China Telecom. Access through traditional Internet service providers (ISPs) and Internet data center (IDC) services is still the mainstream, and the number of domain names accessed through content delivery network (CDN) services continues to grow.

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