Keep writing, keep writing… This is starting to get more and more ridiculous.


What on earth can the Internet do?


In the early days of the Internet, it had nothing to do with the real economy to chat on BBS and read a pile of news. Later, e-commerce slowly, the mature goods on the net, so that we can click the mouse to buy what we want; O2O, or on-demand, has taken things a step further in recent years, putting many services online and allowing us to order takeout at the flick of our fingers.


But even now, for the most part, we still use the Internet as a tool for matching supply and demand information, not as a delivery channel for services themselves.


For example, ordering food online, IN fact, I just choose the box lunch I want online, pay for it, and then finally satisfied that my offline guy still delivers the box lunch to my hand, I sit (actually standing… I work standing @@) eat it in my seat.


For example, online manicure, in fact, you just choose a manicurist on the Internet that looks good to you, and call her to come to the door, and eventually she will paint your nails offline.


Our “Internet innovation” has not yet encountered goods and supply chains, but is still played at the information matching layer. Of course, this choice is right, one is high value (the information matching layer is best to pull out the hair), the second is good effect (because the Internet can only be used to transmit information, so only do the information layer matching, do not touch the entity part, is the most efficient approach).


However, time past so long, good to do things have been finished, we are unlikely to do a Taobao to defeat taobao. All that remains is a bigger and harder nut to crack: can we go one step further and genetically engineer those physical goods and services so that they are more suited to the online channel, so that they can be more fully utilized, not just ordered, but delivered directly and completely online?


Make a reservation. How is delivery possible? How is it possible to click on the Internet, my stomach is full; Scratch it on your phone and you’ll have your nails painted.


Indeed… I don’t know how to change those two things.


But there are other things that are genetically modified.


The first step is to return to the requirements themselves, not the existing solutions, so that there is room for thought and imagination. Again, the classic example — when a user buys a power drill, they’re not buying a power drill, they’re buying a hole in the wall. If I took a step back, and instead of using the network to deliver an electric drill, I delivered a “make a hole in the wall” method, it would still be hard, but at least it wouldn’t violate physics.


The second step is to disassemble our possible solutions into a series of knowledge, goods and services according to the needs of the user. Don’t think of offline goods or services as a whole, but rather break them down so that you are more likely to find alternatives or compromises in parts. Manicure, for example, seems completely impossible to do online. When broken down into “chatting with others,” “helping with references,” “creating a sense of rest and self-care,” and “coloring,” three-quarters of the services were promising.


Take the common “going to the gym” as an example. The gym provides a bunch of equipment and services that are theoretically difficult to deliver online — there is no equipment for you to use at home, and no trainer to accompany you and teach you. But if we go back to the needs themselves, we find that for most people, what they really want is not “gym”, but “healthy weight loss” or “better clothes”.


Returning to this fundamental goal, we can completely redesign the online version of the gym (GetFit is what we do, please follow the wechat public account GetFit).


First, practice seven points, three points regardless practice don’t practice, we should focus on to help users tube shut up, let her eat healthier – this creates a “user three photos, we can give comments on” service, it is a healthy diet guidance to users can eat thin, 2 it is through real supervision itself deterring let users naturally eat healthier.


Secondly, we can disassemble gym personal education services into three different services:


  • Tell you how to exercise
  • Watch you exercise
  • Correct your bad posture


After breaking it down, I found that what must be offline at first glance can actually be completed online


  • Guide users to test and self-evaluate their physical conditions and goals, and then generate customized exercise plans for them according to ACE system
  • Urge users to exercise every day, so that users feel that “Big brother is watching you”
  • If you feel unsure about your workout, shoot a video and send it to GetFit for correction

It all seems to work out.


Of course it’s not that simple…


I just don’t have time to write. I still owe several things. Write an official account to escape the harder work ing (manual tears)… At least today’s article advertised their products as part of the job (keep smiling).


Well, I’ve finished my AD for today. Let’s try to finish it tomorrow.