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Analysis of plain tone, soft tone, bright tone, pure tone, dark tone style characteristics ~
Generally, there is more than one color in a picture, but the main color is the main transfer style, and the auxiliary color is the complement and perfect style. For example, there are primary colors, secondary colors, and decorative colors on the page. The main color conveys the main style, the auxiliary color supplements the description, the ornament color emphasizes the key point.
Plain coloured the
Take cyan as an example, divide color into high purity, medium purity, low purity, low purity part namely plain color tone. Here is only a rough division, in fact, because hue itself has purity difference, the purity of the three primary colors (red green blue, green yellow) is the highest, and the purity of other mixed colors is low, such as blue, orange, purple and so on. So in practice, this division is not absolute, it needs to be flexible.
The brighter parts of plain tones are softer and softer, and are individually called soft/pale tones, often referred to as Macaron girl tones. Plain tones are precisely defined as those left over from low purity minus soft tones.
Plain color attune: low purity has 4 most essential characteristics, old (restoring ancient ways), quality (high-grade), mature and sedate (sober/literary connotation), depressive gloomy.
The division of lightness is probably like this, low lightness = dark tone, it is obvious that there is overlap between plain tone and dark tone, so plain tone and dark tone have common tonal characteristics.
Dark: mature (serious), high-end (quality), cool, mysterious, gloomy (terror), depression
Plain color tone, dark tonal common ground: quality feeling, mature and sedate.
Plain tone dark tone: retro high-grade
Plain tone Light tone (soft tone) : retro, gentle
The upper and lower groups of illustrations are also retro as the theme, the main tone is also plain tone, but the different complementary tone determines the two groups of illustrations delicate style.
Plain tone: sense of quality, calm
This group of jingdong singles’ Day posters, one is to continue the “quality” route that has been the main theme before, and the other is to put a huge cold water on the carnival of Tmall. And plain tone + large area white very well reflects the quality of the sense of calm characteristics.
Plain tone: sense of quality
The theme of this group of posters is “Quality sticks to achieve safe and good takeout”. If only from the quality sense, the soft tone of this group of posters is too large, which seems to be soft and girl’s heart, and the plain tone can better reflect the quality sense.
Plain dark tone: stable and reliable, sense of quality
Plain tone: depressing dark plain tone: simple and elegant art
It is plain tone likewise mass-tone tone, blue gives priority to color, but left graph depresses gloomy feeling to a person, right graph is simple elegant literature and art. When the plain tone in the screen area to a certain extent, the overall will give people a depressive dark feeling. In contrast, the part of the river in the right picture is in bright color, the lotus flower is in light color, and the lotus leaf is also in pure color. Compared with the left picture, the tone and color are much richer, and the contrast of light and shade and purity is more intense. This weakens the feeling of depression of plain tone. For example, when the light and shade contrast is small, the picture will be gray. This was also mentioned when the characteristics of gray were combed, as shown below
Plain tone: connotation, story
The theme of this group of posters is: Late at night, I have food, do you have a story? Posters with titles such as “Grandma’s Sugar Water” and “Brother Beef” and the short text below describe the emotional past hidden in the food. The connotation attribute of plain tone creates a nostalgic sense of story well.
Soft tone
Soft tone: soft/gentle, elegant, light, quiet, soothing mood, which is often said to be the girl’s heart macaron tone.
There has been a generalization of the effects of coloration (warm and cold colors) on emotional nerves, as shown in the figure below. Purity also applies to the following conclusion, high purity colour has stimulative hyperactive effect to physiology, psychology, low purity is slow, restrain effect. So soft tone, plain tone has slow mood, halcyon characteristics.
Downy elegant
100 bird antelope is selling skin care products, in the face of the main female population, and women in this macaron tone without resistance everywhere ha ~ for women, infants and children products suitable for this tone. This also applies to visual styles that need to show softness and tenderness.
Gentle, romantic girl heart quietly elegant high-grade
Pink is gentle, black is powerful. The theme of this group of posters is to promote “no more homophobia” in a gentle and powerful way.
Soft and peaceful (Green hue is soothing and calming in itself)
Left picture background soft tone + red pure tone, the overall style is soft with warm, festive.
On the right, the soft color of the background + part of the figure is bright color, and the overall style is soft and bright.
Bright colors
Bright tone: relaxed, lively, fresh, positive fundamental key applies to most themes.
The theme of the poster is “Start the day well”, and the positive tone of bright colors fits well.
Fresh and clean
This group of posters is bright tone + soft tone, beautiful and gentle, in line with the theme of sweet love
The main color yellow here is between bright color and pure color, so the main color of the poster can be said to be bright color or pure color. There is a youthful vitality in the hue characteristics of yellow, which needs to be realized on the basis of bright tone/pure tone. With plain tone and dark tone, yellow does not have the characteristics of youthful vitality.
Pure tone
Pure tonal: passion, enthusiastic, fashionable, cheap (high purity is easy and cheap, low purity reflects quality and high-grade feeling easily).
Tell in front expletive purity colour resembles warm color same, the physiology that can promote the person effectively, psychology is in hyperactive state. The use of pure colors in festival promotions to create an atmosphere is also due to the fact that people are vulnerable to the influence of external promotional information under the excited and excited circumstances, and it is easier to place orders. High brightness pure tone is unscrupulous personality, passion, warm, low brightness pure tone has the characteristics of pure tone + dark tone, depressed passion, mature publicity.
The high purity part is pure tone
fashion
Solid colors create a festive atmosphere
Pure tonal dark tonal: individual character make public cool
This is cool, cool is pure color, cool is dark color. Dark tonal sedate feeling, make dazzle beautiful individual character with pure tonal colour combination does not show flowery and childish.
Pure tone bright tone: passion, vitality
The poster shows strong personality and passion in a much more colorful form than the one above (plain + dark).
The yellow pink part of the sky is bright, and the purple part is pure. Here if there is no certain proportion of bright tone to adjust, the whole poster is pure tone words are too greasy. In the poster, the contrast of multi-hue and pure tone is strong, but it does not lose harmony. The reason is that the contrast between colors is gradual, such as purple, rose, pink, orange and yellow. The overall change is a state of gentle transition, which alleviates the degree of contrast collision.
Dark tonal
Dark tones: mature (serious), heavy (heavy), high-end (quality), cool, mysterious, gloomy (scary), depressive
Low brightness part is dark tone
Dark and the color of black and white ash, very similar to the characteristics of black, black story is detailed in the article, refer to the https://www.zcool.com.cn/article/ZNzg5MzI0.html to understand them.
Dark tone: solemn and heavy sense of history (consistent with the temperament of the museum and netease News)
Dark tone: heavy feeling (Deppon Express solemnly and calmly “complains” about the current situation of children’s lack of care for parents)
Cool, personality
Yellow also can express the characteristic of young individual character very much, the colour of two very individual character is tie-in together, full young gout feels.
Perceived quality
Horror, horror
The dark red tones on the right are particularly bloody and terrifying. This was also mentioned in the Red canto.
These summaries are just my understanding of color at the present stage, and there are certainly limitations and inappropriate places. Hope only to provide you with a reference only ~
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This article is originally published by @jinzhuwen. Reprint without permission is prohibited.
https://www.zcool.com.cn/article/ZNzk5MTY4.html
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