Recently, “Wisdom enjoy the future — GAC Tencent strategic Cooperation press conference” was held in Guangzhou. Zeng Qinghong, chairman of GAC Group, Ma Huateng, Chairman of the Board and CEO of Tencent, and others attended the press conference. At the conference, GAC and Tencent released the latest achievements in the field of intelligent network, and the world’s first iSPACE intelligent electric vehicle developed by GAC Group.
With the manufacturing of smart connected vehicles on track, the debut of iSPACE smart electric vehicle gives people a glimpse of the future of smart connected vehicles. While people feel the “intelligent travel, intelligent listening, intelligent look, intelligent friends” and other services provided by iSPACE intelligent electric vehicle, they also lament the ability of Tencent AUTO Union’s “AI in Car” system to empower the automotive industry and help the application of intelligent vehicles.
In the age of intelligence, tech giants have joined hands with cars
In recent years, the market for artificial intelligence has been growing rapidly and its applications are becoming more and more extensive. According to the survey data, the global AI market is expected to reach 119 billion yuan in 2020, with a compound annual growth rate of 19.7%. Ai has also attracted great attention from tech giants such as Google, Apple and Tencent. In the smart and connected Car market, Apple has obtained the qualification to test self-driving cars, Google has piloted self-driving auto shows, and Tencent’s “AI in Car” system has also enabled major automakers.
Abroad, Google has begun experimenting with driverless technology. Waymo, which is owned by Google, began real driverless testing in October and has logged more than 3 million miles. For technology, Google uses high-performance military lidar, as well as short-range lidar on the side of vehicles to collect data more accurately. Spending on Google’s self-driving car project totaled $1.1 billion over six years, according to tech website IEEE Spectrum.
Similarly, The California Department of Motor Vehicles has granted Apple a permit to test self-driving cars. As we all know, Apple has a deep technical accumulation in software, such as IOS system. In terms of hardware, Apple has installed Velodyne’s 64-line lidar and two GPS antennas on the roof of the car, as well as four wide-angle cameras for 360° sensing around the car. In addition, Apple has hired engineers with driverless car software technology to build a new smart car, from the software the car runs to the look and feel of the hardware.
In China, Tencent is actively developing a layout in the intelligent connected automobile industry. Its trans-boundary cooperation in tesla with nearly $1.8 billion to become the fifth largest shareholder to promote ecological win-win news, triggered a lot of speculation and hot discussion outside. Later, at Tencent Global Partner Conference, Tencent announced the AI empowerment plan of “AI in All”, fully opening ai-based connectivity and ecological resources, and launching Tencent Auto Union “AI in Car” system. Subsequently, Tencent also joined hands with five auto manufacturers, namely GAC, Changan, Geely, BYD and Dongfeng Liuqi, to build an “AI in Car” ecosystem.
In addition, Ali and Baidu are also busy in the layout of intelligent vehicles. AliOS of Ali has reached strategic cooperation with SAIC, DpCA and other enterprises. Baidu launched DuerOS, a smart car solution with AI technology… Under the general trend of the coming smart era, Google, Tencent and other tech giants are actively layout smart cars. From Google, Apple, Tencent and other giants into the game, we can not help but ask: why are tech giants obsessed with the auto industry?
Why are tech giants so keen on the cars of the future?
Intelligent connected vehicles are new-generation vehicles equipped with advanced sensing systems, control systems and decision-making systems, which can realize safe, comfortable, energy-saving and efficient driving. BI Intelligence, a well-known RESEARCH institute in the United States, predicts that global auto production may increase to 92 million units in 2020, and intelligent connected vehicles are expected to account for 75 percent of that year. With the upgrading of the automobile industry and consumers’ pursuit of intelligent life, the intelligent and networked automobile has become a clear trend of industrial development.
From the perspective of consumers, the manufacturing of intelligent connected vehicles is an indispensable part of people’s smart life. At present, intelligent lifestyle such as intelligent home, intelligent logistics and intelligent travel has gradually changed people’s traditional life, and intelligent life has gradually become a trend. Intelligent connected cars, jointly produced by technology giants and automobile manufacturers, can reduce the boundary between living and working space through “human-vehicle interaction”, which is an important link for people to realize smart life.
From the perspective of national strategy, the development of intelligent connected vehicles has risen to the height of national strategy. Automobile is the pillar industry of China’s national economy. In 2016, the production and sales of automobiles exceeded 28 million, ranking first in the world for eight consecutive years. The “Made in China 2025” plan issued by the Ministry of Industry and Information Technology clearly points out that the development of energy-saving and new energy vehicles is divided into three directions: energy-saving vehicles, new energy vehicles and intelligent connected vehicles. And put forward a clear development goal for intelligent connected vehicles: by 2020, master the overall technology and key technologies of intelligent assisted driving, and initially establish independent research and development system and production supporting system of intelligent connected vehicles.
From the perspective of Internet technology enterprises, an Internet technology company with strength has innate advantages in technological innovation, human resources management, financial support and other aspects to develop any tuyere industry. And the giant’s sense of smell is keen, where there is a gold mine to lift the hoe, intelligent connected car industry is a big gold mine. It can be said that whoever can take the first mover advantage in the automotive field through technology can become the owner of the big cake of smart car life in the future.
From the perspective of automobile manufacturers, intelligent networked vehicle is a combination of all kinds of automobile advantages, but its development has the characteristics of high innovation requirements, wide development space, large span of the field, traditional automobile manufacturers are still lack of advanced technology to develop intelligent networked vehicle. Therefore, automotive, Internet, technology and other industries have joined hands to speed up the deployment of intelligent connected vehicle development.
In recent years, with the progress of science and technology, the artificial intelligence led the revolution of science and technology began to develop deeper into all walks of life, for the future of the car, as the Internet, human-computer interaction, artificial intelligence application of these technologies, is no longer a simple means of transportation, but a set of intelligent, comfortable and safe “versatility” product. Under the tuyere industry, it is natural for the strong combination of automobile manufacturing enterprises and Internet technology enterprises.
Tech giants such as Google, Apple and Tencent are writing a new chapter in smart connected cars
As we all know, the general pain point of the automobile industry: one is the energy problem, it is reported that China’s dependence on foreign oil in energy is as high as 65%; Second, environmental problems, oil burning car damage to the environment is beyond doubt, a large number of vehicle exhaust emissions, making a number of areas haze; Third, traffic congestion. In China’s first and second tier cities, traffic jam scenes are staged every day, and pedestrians complain constantly.
In order to solve these automotive industry pain points, intelligent network + electric products are grandly launched. At present, the model of intelligent connected vehicle has been initially shown, but the difficulty is that there are still many obstacles to the implementation of the concept of automobile and the real large-scale promotion.
For one thing, the user experience is at the heart of a smart connected car, which is often the hardest thing to control. Second, as a new thing, whether consumers can accept this new way of travel has yet to be tested. Third, at present, the environment sensing high-precision map, algorithm and other technologies are still in the experimental stage, and the development of these technologies can not be broken in a short time. The establishment of a more perfect independent research and development system, production supporting system and industrial cluster of intelligent connected vehicles needs further research by major science and technology enterprises.
But thankfully, with the help of tech giants such as Google, Apple and Tencent, the concept of smart connected cars has been launched and mass production is being planned.
Since April, Apple has been testing its driverless software platform on the road in several Lexus SUVs. The lidar on top of Apple’s driverless car surveys its surroundings. Through this radar detection, it continuously scans the surrounding environment, picking up road information and learning about the surrounding environment. Then, by combining the lidar information with GPS and other sensor information, Apple’s software can build up a panoramic picture of the traffic and environment around it, enabling it to operate autonomously.
In September this year, Tencent launched the iSPACE intelligent electric concept car in just over two months after reaching a strategic cooperation with GAC, making people full of expectations for intelligent connected cars again. Based on the “AI in Car” system built by Tencent in terms of security, content, big data, cloud computing and AI platform capabilities, Tencent Dingdong Voice Assistant launched by Tencent can provide users with full scene services such as intelligent voice, intelligent travel, personalized content, social networking and value-added operation, creating a full range of intelligent Car life experience for Car owners. It is reported that the “AI in Car” system will also be applied to GS4, GS3, GM8 and other mass production vehicles as well as many future models of GAC, making the interaction between people and cars more intelligent, making driving experience and travel more intelligent, and making technology better serve people’s life. The implementation of Tencent’s “AI in Car” system is the practice of its “AI in All” concept and the first driving force for the development of intelligent connected automobile industry.
Google’s driverless car also brings intelligent operating systems and hardware to traditional cars. Google cars use cameras, radar sensors and laser rangefinders to observe other cars, and use Google’s driverless car software system to analyze the data collected. The application of its intelligent technology can observe multiple targets at the same time, including pedestrians, vehicles and so on, while realizing unmanned driving, the security guarantee is foolproof.
On the whole, intelligent connected vehicle is a new development direction of the automobile industry. The most convenient way to produce intelligent connected cars is for giants with leading technology to join hands with automobile companies with advanced manufacturing technology. Around the scene, technology, talent, capital to carry out the intelligent connected automobile industry, in Google, Apple, Tencent and other giants to promote the intelligent connected automobile to replace the traditional automobile process becomes faster and faster……
Liu Kuang, meditation on the Internet, wechat official account: Liukuang110