Do privacy platforms really protect privacy?

It’s not uncommon to find yourself searching for something on a search engine, shopping site, or social media, and then seeing ads for similar items on another web page. How does that happen?

This is mainly due to the advertising precision delivery system, which uses big data-based user portraits to target customer groups, so as to achieve thousands of advertising services. Users portrait is simply to play on a variety of labels, these labels include gender, age, birthday, country, province, city, constellation and blood type, degree, mobile phone models, consumption preference, assets, credit rating, weibo, WeChat, QQ, etc., etc., thus when advertisers send advertising target customers demand, Find the corresponding crowd from various labels for advertising

For example, if you fill in the gender as female when registering wechat and log in the game through wechat authorization, then Tencent advertising system may judge that you belong to the group of “female users who like to play games”, so the advertising system is likely to push some game ads specifically for women to you. As a user who never plays games, I don’t see any game ads, so a low-key but meaningful way to show off your wealth is to complain to your friends why you often see Ferrari ads in your moments, but you can’t afford them

Many big data systems are much more than you know yourself, it has brought to our life convenient, but if this is not what you want, on some platforms, you can select targeted advertising system pushed to your AD type, or even close the targeted advertising push, here to tencent platform as an example to tell you how to deal with

Tencent’s privacy protection platform: privacy.qq.com/advertiseme… , open the site in the second part of the “how to manage the advertising you see” part, you can jump to Tencent advertising page to select the type of targeted advertising to display

However, the above Settings only have a validity period of 6 months, 6 months after the need to reset, if you want to completely turn off the targeted advertising push, you can choose to exit in Tencent privacy protection platform, will be transferred to the exit page

Click Select All, submit opt-out

It’s important to note that even closed advertising directed to push, but still see ads, but the ads will not according to your personal information and directional push behavior data, which may reduce your impulse spending, may avoid the privacy of your data is randomly abuse, hope is not just a little psychological comfort to their ~

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