Synopsis: It is important to recognize each person’s own mindset in daily work, which can help change one’s perception of many things, and this change can also bring about fundamental changes in behavior. That is to say, through theoretical analysis and practice, to jointly complete the impact on personal real life. In this article, we will first discuss the self-perception of business r&d students, or the majority of business R&D students, and then take a look at whether there is a stereotype in this common self-perception that people ignore. Then discuss the reasons for the formation of thinking patterns and how to break through the self-restraint caused by inadequate cognition. Finally, it discusses what kind of cognition business r&d students should have and how to complete their role transformation from normal development to no.1 technology position through practice.

The author | royal science

preface

The vast majority of people have their own thinking patterns, there are invisible shackles to their thinking, resulting in behavior is also bound, so in the eyes of others there will be such a phenomenon: some things should be done but not done, some things should not be done but done a lot. Disgraceful consideration we put aside these constraints, social morality, the laws and regulations, and so on people in the social activities must abide by the constraints of the situation, only talk about when it comes to work, or what are “doing things” in May bind the invisible things in everybody, and everybody together discuss how to see the bondage, break the shackles, and gets to a higher level of opportunity, Complete the transformation of their roles.

It is important to recognize each person’s own mindset in daily work, which can help change one’s perception of many things, and this shift can also bring about fundamental changes in behavior. That is to say, through theoretical analysis and practice, to jointly complete the impact on personal real life.

Therefore, in this article, we will first discuss the self-perception of business research and development students, or the majority of business research and development students, and then see whether there is a stereotype of thinking that people ignore. Then discuss the reasons for the formation of thinking patterns and how to break through the self-restraint caused by inadequate cognition. Finally, it discusses what kind of cognition business r&d students should have and how to complete their role transformation from normal development to no.1 technology position through practice.

The common and stereotyped self-cognition of business R&D students & its causes and solutions

1. What is the common and stereotyped self-cognition of business r&d students

From the university to choose the major, “programming”, “do technology”, “bull” seems to science and engineering people have a great attraction. Graduated from all information related to professional people, this kind of “to be Daniel” complex still play an important role, for the graduates from school after go to work, still can drive themselves constantly learn on the job and accumulate (of course, drive development of students to improve their ability may also is not a “great spirit” the plot, But “cruel reality” — “don’t understand”, “can’t”, “can’t do” may be “reality face”), improve their own technical level, toward their worship of the “bull” direction continue to work hard, complete the first stage of personal growth.

It is such a development path that gradually makes r&d students themselves form the role identity of “technical people”.

** Therefore, the vast majority of business research and development people regard “writing code” and “doing technology” as the main content of their work, and consider themselves “doing technology”. ** This kind of cognition is formed by the environment and the individual’s daily behavior. This kind of self-perception is right in itself, but only this kind of self-perception is wrong, it’s a partial understanding of one’s role. Driven by this self-awareness, the eyes of r&d personnel will pay attention to coding standards, code performance, coding skills, research and development efficiency, and also pay attention to new technology, pay attention to all kinds of lofty technical terms and the implementation principle behind; However, if a researcher only drives himself to take practical actions through such cognition, neither the actions themselves nor the results obtained from the actions can meet the requirements of the external environment in which he is located. This is why most business r&d people today have a stereotyped view of themselves.

In perspective, most of the research and development of students of this kind of cognition, is just focus on their default role (r&d) for their own requirements (high enough technical ability), and no attention to their own needs surroundings, the attention on deviation, caused the “action” and “environmental requirements” the mismatch between the two, bring lots of problems, And these problems can’t be solved just by acting on the original cognitive level.

2. What is the reason for the mismatch between self-cognition and environment of r&d students?

A situation is, you environment has changed, and from the beginning you have the wrong cognition to the requirement of environment, unaware of the differences and causes the “environmental requirements and individual behavior results” does not match the contradiction with the passage of time more and more big, has been too large to be ignored, will be seriously rise, will make a reflection and adjustment. However, such adjustment is forced, not active, and can be understood as an unconscious stress response. When the same problem is encountered next time, people of different levels will have different responses:

• Students without understanding will allow this mismatch to continue to cause problems that can not be ignored, and then “unconscious” to solve;
• The more savvy, through previous experience, resolve problems at a stage where they can be clearly felt but not yet too influential to be ignored. However, relying on experience is not a stable and reliable way, because there are always many things that have not been experienced in advance. Without the support of experience, the same problems will still occur as those without understanding.
• Understanding the classmates, will see essence through the phenomenon, sums up the related methodology, when things come to use the methodology to analyze problems, to judge the trend of the development of the things, as if can stand on a higher perspective and dimension, what happened to watch the whole process, how to avoid happening again, how to reduce the effects of this kind of problem or directly to avoid the happening of this kind of problem.

In view of this situation, for example, new graduates often cannot adapt to social work and life, and for example, after a boyfriend and girlfriend get married, the sensitive party will feel that the other party has changed. All these are because the environment of the individual has changed, so the requirements for the individual in the environment have also changed. So, when you personally environment change, such as going to a new company, such as in the new team, such as the subordinate more, such as business changed direction, responsible for a new business and so on, for example, * * will have enough sensitivity to changes in these environments, to check whether the changes in the environment for their new requirements. To put it bluntly, we need to examine whether our role has changed because of the change in the environment, and we need to deal with things with the role after the change.

Another situation is that your environment does not change, but your changed over time, leading to the change of environment on your new requirements, but because you don’t feel this kind of change caused the change of environmental requirements of themselves, not to make the corresponding adjustment in time, then it will lead to the emergence of new don’t match.In this case, for example, if you are a newly promoted student, the requirements of the environment on you will change with the improvement of your ability, so you should respond to the requirements after the change with a new role, instead of continuing to do things in the original role and way. So do youHave enough sensitivity to changes in their personal, to check whether or not his change caused the different requirement of the environment, to check their existing ways of doing things can meet the requirements of the change, if can’t meet, to analyze what kind of role can meet, and then shift the individual cognition, in this role to do things.

To sum up, “the environment has changed and you have not changed, or the environment has changed and you have not changed”, we need to analyze the requirements of the environment on ourselves and judge whether the existing cognitive-driven behavior can match such requirements. If not, analyze what kind of behavior matches the new requirement and what kind of role should do that behavior, and then you can figure out what direction you need to change. This theory and conclusion is not only applicable to business research and development, but also universal, and is simply a discussion of whether the requirements of individuals and their environment match. These theoretical analyses, in essence, use the theoretical method of “On Contradiction” to analyze the contradiction between “human behavior and results and environmental requirements” in “Man and environment”. This contradiction is unified in opposition, and will change with the change of time, environment and individual.

From the boring theoretical analysis, we came back to the problem of business research and development students. Business research and development students have experienced both situations from the beginning to the growth of a technical backbone with good skills.

In the first case, after graduating from school and going to work, after experiencing environmental changes and “social beatings”, most people pass this stage by improving their personal technical ability, and this solution to the problem also brings a lot of trouble to the second case: According to the experience, promote personal technology ability to cope with environmental requirements, but in fact, as you personal growth and the environment is no longer just for you only the technical requirements, continue to improve the technical ability can only have the effect of increase your personal technical skills, cannot make up for the environmental requirement for you and your actions don’t match between problem. Many R & D leaders or technical backbones have had such painful experience, thinking that if they are good at technology, they will be appreciated and have no problem. But the problem itself has nothing to do with how good your skills are, how well you can meet the demands of your environment. Good technology is only to obtain the “qualification” of the surrounding environment to put forward new requirements for you, rather than the solution, and continue to improve personal technical ability, is not the real solution. The real solution is a change in cognition, and the change in behavior that comes with that change in cognition.

3. How to match personal behavior and results with the requirements of the environment?

If we say that the vast majority of R & D students have this kind of misunderstanding, and will certainly experience the thing that “with the improvement of personal ability, the environment’s requirements on themselves will change” in the future. So how to solve this problem? In short, “have the correct cognition at the beginning, and adjust your role at any time later”.

First of all, what is the cause of the problem (the mismatch between environmental requirements and personal behavior and results)? We have made it very clear above. Under the premise of knowing the reason, the first thing to do is actually very simple: “correctly recognize the requirements of the environment on yourself”.

What are the environmental requirements of ** business r&d students? Are they “writing code” or “engaging in technology”? Not, “code”, “technology” is just your job content (and only a very small part of), you’re not the environmental requirements, environmental requirements for you is: to help customers achieve business digital (does not accept any counter and discussion, because the theoretical discussion meaningless, but welcome in any form to verify) through practice. * * in other words, all do the business development of students, since you recognize the theoretical analysis of this moment, you are no longer just a “research engineer”, is a “digital engineer” customer business, your default – the role of r&d engineers, in the present circumstances, attached new roles and the corresponding responsibilities, In terms of cognition, I need to change the old cognition formed after graduation. I need to try to change to the new cognition and understand the requirements and expectations contained in the new role.

So, in the past we’ve said that r&d engineer, JAVA developer, front-end developer, full stack developer, go engineer, these categories are based on your skills, not your responsibilities. The division of this kind of tradition means, also had a lot of misdirect and imprison effect to you. You know, if you are in the business team, in addition to the above positions and roles, no matter what is your technology stack, you should be referred to as “business digital engineer”, this is your past no attention but always exist “new character”, the “new character” from past invisible into the visible now, from behind the scenes to the front. This role, and the responsibilities that go with it, will give you a new dimension to your perception of what your job was.

With this understanding, you realize that business knowledge learning, requirements analysis, domain modeling, model implementation, and process optimization are as fundamental and basic as writing code, if not more so. Although all of our discussions are about business development students, but in essence, those who do pure technology platform development are also the same reason, your task is to help business development students digitize, or more efficient and lower cost for us to help customers to digitize their business. Your business requirements are technical, and if you are not able to model and analyze the business requirements of the technology platform, the higher logical complexity and abstraction of the technical system compared to the business system will also cause you great difficulties.

** The requirement to “help customers digitize their business” doesn’t stop you from developing your own technology. It requires you to pay more attention to the word “business” and have a new understanding of it, rather than thinking of it as “something that gets in the way of me writing code.” So to use a metaphor, that is: business development students, no matter what level, what level, with or without people, need to “technical” and “business” two legs to walk. ** This is the meaning of the so-called “correctly recognizing the requirements of the environment for business R&D students” : Let the research and development of business students to find and pay attention to uniting themselves another “legs” to walk, and do business to take advantage of the process of exercise the power of the leg, through appropriate methodology, accelerating the formation of the strength, strengthen the intensity of the retreat, because ultimately you need to rely on one day the two legs of many “limping” business development of the students go forward. Why do you say “limping” development students? At present, most business development students are just “doing business needs” rather than “doing business”, and their ability to do business does not match their technical ability. Therefore, they cannot “walk on two legs”, at most they are limping.

To summarize the meaning of the above, take an example that all r & D students can understand: If you think you are just writing code, technical, you only focus on writing code, only focus on how to improve your technical skills, and not to pay attention to ability of the business, then you are lost in their cognitive bias to buried in the pits, the bias and the following two know there is a problem as soon as you see is essentially the same:

1. The product manager only needs to prototype the product.

2. Operation students only need to push advertisements to the client.

Now, can you feel the prejudice that “students only need to write code”? Needs analysis? To do! All kinds of communication meetings? Want to open! Business development plan? To do! Many of the things that most r&d students would consider “distracting me from writing code” are actually things that your character has to do at a higher rate than writing code. Because help customer business digitization process, write code, do technology is only the first step.

The following two graphs show the perspective of the average business developer and the perspective of the technical no.1.

Ordinary r & D personnel view problems from the perspective of resources. They can only take limited actions on one thing, which can only be regarded as resources in the end:

The perspective of technical no.1 must be changed to the perspective of Owner, that is, you are responsible for the things related to you (not necessarily the main responsibility, but must be responsible) :

What needs to be paid attention to is the “circle of responsibility” in the second figure above. Limited by their own cognition, ordinary R&D students can only do the most basic work of code writing. With the improvement of technical ability, the scope of responsibility can be gradually expanded, but they will never be exposed to the circle of responsibility of other roles. The scope of responsibility of technology 1 will gradually expand to the scope of responsibility of the parties associated with it, and even a part of the overlap. This is the most intuitive expression of the differences in role-playing, behaviors and results caused by cognitive differences between the two.

How do BUSINESS r&d students become technology No.1

After realizing that what you do is “help your clients digitize their business,” the “doing business” requirements become just as important as the “doing technology” requirements. As for “doing technology”, you can learn basic professional skills in the field of technology in university. After work, you can also learn a large number of books and projects, which are familiar to all r & D personnel. However, for “doing business”, there seems to be not so much to refer to or learn, more is the accumulation of personal experience, so want to become the number one technology, how to do?

We first make such an assumption — “We can understand a thing comprehensively by analyzing its composition, observing its life cycle, and understanding its relationship and interaction with the outside world during its whole life cycle”.

Since we want to learn the knowledge of “doing business” to make ourselves capable of becoming a technology no.1, we must have a comprehensive understanding of a thing and know what kind of abilities it needs in the process of cognition, and these abilities need to be gradually exercised by various means.

Therefore, in order to answer how to become a technology no.1, we should first understand what a business contains, what kind of life cycle it has, and what is the relationship between it and the outside world?

In the digital era, personal summary and analysis, from an abstract point of view, a business will have the following information to be understood:

1. What is business

A series of processes involving more than one organization with a common goal achieved through the exchange of information, each of which has a clear purpose and continues over a period of time.

2. What is the purpose and value of business existence

Bring benefits to the enterprise by creating value (may be economic benefits, may be other benefits, such as brand, word of mouth, social image, etc.)

3. What are the aspects of routine business in the information age

1. Value production
2. Digital technology
3. Commercial products
4. Product operation
5. Product sales
6. Customer service
7. Risk control
8. Comprehensive coordination

4. What is the life cycle of the business

1. project
2. The development of
3. expansion
4. mature
5. The recession

5. What is the relationship between the business and the outside world? What is the mutual influence

1. A statement of value, let the outside world know what the business is going to be worth to the outside world, what is the return
2. The production of value, the creation of value through physical or virtual production processes
3. Through the transmission and diffusion of value, the created value is understood, accepted and willing to pay for the created value by more external subjects
4. The exchange of value, through the creation of value to obtain economic benefits
5. Value feedback, external subject to value feedback
6. For the improvement of value itself, specific improvement should be made according to the feedback of value from external subjects
7. The improvement of the value production process, a variety of real or virtual improvements based on internal agents’ consideration of the cost, efficiency, etc of creating value
8. Continuous output of value, continuous to provide value to the external audience, continuous income
9. The extinction of value, with the change of the outside world, value no longer has the ability to exchange for income and no longer be produced

Let a business birth, as far as possible to achieve its goals and extend the life cycle, need to have the ability

1. Business projects, prove its value, so that business from nothing to “can have”.
2. The development of a business takes the business from a concept to an actual transaction.
3. The packaging of the output of the business forms the product, so that customers can perceive the results of the business with a good sense of body.
4. The operation of the business, so that the output of the business to obtain more customers.
5. Customer service, help customers solve problems in the process of using products
6. Coordinate all parties involved in the business organically, keep the business running as long as possible in an optimal way, and extend the business life cycle through various means

7. What are the responsibilities of technical no.1

1. In the process of generating business value, all technology-related affairs in the process of business digitization are the responsibility of technology no.1
2. Assist the business no.1 to complete the business landing support, participate in the business life cycle, participate in the business decision-making process
3. Leverage technical capabilities to support all sides of the business in achieving business goals and extending the life cycle

In understanding, on the basis of the above content, we need to know an objective fact: “doing business” needs of knowledge, and the “technical” need knowledge, essentially no difference, is the practice experience of summary of knowledge (books) + predecessors’ experience, so do business knowledge in physical and technical knowledge, the knowledge has the following features:

• Can be learned
• It can be achieved through personal practice
• The form of knowledge distribution is perceived by the outside in the form of knowledge tree
• The bifurcation of knowledge tree means that knowledge can be divided into different subdivisions and has a certain breadth. The hierarchy of the knowledge tree means there is some depth
• People who systematically study knowledge are likely to master a branch of knowledge (depth of knowledge) more deeply than others; May also have a wider range of knowledge (breadth of knowledge) than others

There’s a lot of discussion in the tech world about how to balance breadth and depth on a personal development path. The same is true in “business science”. But now because of the digital age, the business itself contains the digital technology, so everyone as natural business research and development personnel in the “business” niche technology of deep accumulation, natural product personnel in the field of “business” product segmentation on the deep accumulation of operating personnel in the operation of “business” natural niche on the deep accumulation, Professional managers naturally have a deep accumulation of “business science” in the general management niche. So you want to become a business technology, number one thing to do is to strengthen the “business” of the breadth of the accumulation, around the whole life cycle of the business, familiar with its composition, participate in the master and handle it to the outside world and the influence of the interaction process, and in his niche in charge do fully responsible for, can become a business technology a number.

This conclusion is just to let you know in thought to the overall requirements for technical one, change the past research and development of “standard” cognitive error, as to how to step by step through practice into a technical one, still need to continue to see other articles to grasp the corresponding knowledge, rely on to master methodology to guide practice, avoid detours.

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