Have you been secretly painted? When you browse online or spend offline, you leave your mark somewhere. These trace data, will be likely to be used by enterprises for your portrait! User portraits have become a hot topic.

What is a user portrait? In Terms of Chinese concept, user portrait is very similar to user role. It is used to sketch users (user background, characteristics, personality labels, behavior scenes, etc.) and connect user needs with product design.

To put it simply, the idea is to mine gold from the vast amount of user behavior data. It collects all kinds of data users leave on the Internet, actively or passively, and then draws out the full picture of a user’s information as comprehensively and carefully as possible, so as to help solve the problem of how to convert data into business value. For example: guess the user is male or female, where people, how much salary, have a love, like what, ready to chop hands shopping?

However, from the perspective of English concepts, the three concepts of User Portrait, User Persona and User Profile have their own focuses and are easy to confuse.

Portrait process:

There are a lot of video including I will not be a screenshot, need these information can pay attention to small, forward comments, small private message