Since its establishment three years ago, Song Xiaocai has been positioned in the fresh B2B market. We have never changed this direction in the past three years, but we are constantly iterating and upgrading. Why do we choose such a seemingly difficult direction, because we find that this market has the following characteristics:
1. Large scale. This is a very, very large market. The market size of agricultural products circulation is over 3 trillion yuan (Alibaba has been doing the whole network GMV for more than 10 years, only over 3 trillion yuan).
2. The industrial chain is complex, the circulation channel is long, the industrial chain is very complex and there are many roles. The links from the field to consumers are as follows: Producer (the output depends on the weather, sowing without plan, and the price varies with the market) –> farmer broker (purchasing for simple production areas) –> wholesale market of production areas (distribution list, simple packaging, freight) –> wholesale and trafficking trader (wholesale, purchasing and marketing prices vary with the market in production areas) –> Urban large-scale wholesale markets in marketing areas (waiting for goods to come to the door, charging according to quantity, giving short weight, bullying the market) –> urban farmers markets (purchase price according to the market, small scale, long distance, procurement and logistics costs high) –> retail users;
3. Employees work hard. In the circulation link, wholesalers and vegetable sellers play a major role.
4. Low level of informatization. In the process of agricultural products, the current informatization level is very low, and there is no simple accounting tool, let alone a trading platform.
Based on these points, we see a huge opportunity in this industry. How do we get into this market?
1, non-standard products: the commercialization of the fresh non-standard is a big problem, and is also difficult to change the characteristics of the song side first will be structured, non-standard items such as we often say “potato”, there is no deal, we must first be structured, side products during the song dynasty, “potato” will be divided into dozens of SKU, one of the selling may be: Shandong Holland 15 potatoes 50 kg carton, there will be detailed natural properties, set properties and so on; Only then can the buyer place an order on the mobile APP; Song xiaocai is sold in the form of whole box and whole package, reducing the loss of repeated sorting, classification, normalization and standardization, so that agricultural products can also be as neat as industrial commodities. At the same time, a single SKU is endowed with special service attributes such as logistics, payment and CRM for the purpose of “commercialization”. As for how we do commercialization, we have an introduction article about product structure in the later product introduction.
2, proprietary trading: many people are used to doing the platform, Song Xiaocai thought very clear, early must be the heavy mode of proprietary, in the sales of non-standard products, whether it is procurement, or pricing, or after-sales service, only proprietary, to ensure the quality of goods, cost-effective and service quality; After the stability of proprietary trading, the formation of their own commodity standards, pricing standards, supplier standards, service standards, can gradually open non-core categories, do some long-tail categories of matching trading, it is possible to slowly grow into a platform;
3, ALLIN supply chain: B2B core is to build supply chain, and to build a category of supply chain, in this industry, there are two classic jargon: Tonnage to the top position, one of the world, talking about the importance and complexity of the supply chain, we in the early days, many SKU is fragmented, it is difficult to form category, size is very big also, we did adjust quickly, focused on six core category we have advantages, such as potato, ginger, garlic, onion and other major category, We also launched the “Production Partnership Plan” to help suppliers expand production and planting scale.
4, origin vehicle straight hair: In the field of traditional agricultural products circulation, order the performance cost is very high, but after reaching a border will be greatly reduced, the core element of the marginal cost is “whether can the vehicle straight hair”, if can, from the origin of the whole car straight to XiaoDe market could save origin market costs, among XiaoDe market transaction cost, handling fee and so on a large number of cost, The main purpose of our collection in the downstream sales market is to quickly form the “vehicle straight hair”, because the circulation time is shorter, not only the quality of agricultural products is guaranteed, but also reduce the loss, the utilization rate of logistics vehicles is greatly improved, so, the origin of vehicle straight hair is the key to play;
We summarize the three core keywords of B2B business: Size, cost, efficiency, scale is large enough, the cost is low enough, the efficiency is high enough, the several dozen above, such as the core category of the supply chain, help us to quickly expand, non-standard products to help us improve the commercialization of the products matching efficiency between supply and demand, make mining pin both sides understand each other’s needs quickly, Direct delivery of manufactured vehicles helps us reduce a number of costs in order fulfillment. We have been working around the three key words of scale, cost and efficiency.
The above mentioned are some of the core strategies for us to enter this market. The strategies are people’s ideas, as long as they think clearly and execute quickly. The most crucial point is the mentality of these people. Only in this way can we quickly enter this traditional industry and have the opportunity to use Internet products and technologies to help this industry improve efficiency, reduce costs and expand scale.
About how to set up efficient raw B2B platform, because of the large contents, also is very complex, unable to give you an article, this article is just beginning, the following will be divided into several articles from industry present situation, the situation of business and product overview, technical team building, the server-side technology platform, the front-end development, such as multiple dimensions to tell, We will be more than three years in the B2B field of the precipitation of core products and technology platform to open, hope that more people in the industry can have a deeper understanding, less detdetments, hope to help you, the distribution of this series of articles is as follows (will continue to update) :
1, “How to build an efficient FRESH B2B platform (B2B technology sharing the first article)”
2, “Song Xiaocai how to enter the fresh B2B market (B2B Technology sharing second)”
3, “fresh B2B platform product system iteration (B2B technology sharing third chapter)”
4, “fresh B2B how to build an efficient technical team (B2B technology sharing fourth chapter)”
5, “how to build fresh B2B technology system from 0 to 1 (B2B technology sharing fifth chapter)”
6, song Xiaocai technology how to deal with the rapid change of fresh B2B business (B2B technology sharing sixth chapter)
7, “fresh B2B technology platform front-end team how to build (B2B technology sharing seventh)”
8, Song Xiaocai about “Ability” design and Thinking (B2B Technology Sharing chapter 8)
9. Design and Thinking of Service Separation (B2B Technology Sharing chapter 9)