In the mobile Internet era, traditional App is traffic, but with the rise of light application, no installation, namely, with advantages of won the favour of a large number of users, light application in flow market had fallen on his feet, and rapid growth – after all, getting traffic is most one of the main task of the App operating promotion, in order to flow, Companies are pulling out all the stops.

In 2020 HDC Conference (Huawei Developer Conference), we found that Huawei fast application upgraded to version 2.0, not only brings richer and more convenient scene traffic entrance for users, but also creates more open and efficient development tools for developers, among which the one-click small program into fast application service, is more amazing.

Next, let’s analyze and evaluate this “traffic touch sharp device” — Huawei fast application.

First, what is fast application?

The story of Kuaiapp starts in 2018.

In 2018, The number of smartphone users in China has steadily topped the world, and the Internet has gradually entered the era of inventory. In the context of various industries looking for new traffic breakthroughs, whoever can create new traffic pools will have the “discourse power” in the next stage of the Internet era.

Therefore, in 2018, Huawei and other mobile phone manufacturers jointly launched a new application form based on mobile hardware platform — Fast Application.

To put it simply: Fast application is a point-of-use mobile terminal service that uses front-end technology stack development, native rendering, and has the dual advantages of HTML 5 page and native application. Users do not need to download and install it.

Quick applications are similar to small programs. Users can use them without downloading and installing them. Fast application is based on native rendering, which has basically the same application experience as traditional App, but its experience fluency is much higher than small programs.

Two, small program one key to fast application

Quick application for developers to provide a convenient small program conversion tools.

This to numerous Internet enterprises and even traditional enterprises have great attraction, with small cost of investment, get a new flow pool, why not?

This “convenient service” aroused our great interest.

Before discussing the function of fast application 2.0, the author invited a developer friend to complete a small program to fast application test with Huawei’s conversion tool. The conversion process is shown in Figure 1:

Figure 1 Flow chart of quick application of small programCopy the code

The overall process is relatively simple, mainly divided into three stages: preparation, conversion and release.

Among them, the preparation and release stage can be operated normally according to the platform process. We will mainly talk about the operation experience in the transition stage.

1) Open the quick application IDE, choose “Import Project > Small program” on the welcome page, you can reach the operation entrance of import small program.

As shown in Figure 2:

Figure 2 quick application IDE import appletCopy the code

2) Select the small program project directory to be converted, and configure the transformed project information.

Note that quick applications are files with the suffix. RPK, and files to be converted mainly fall into the following four categories:

  1. Page files (such as.wxml files)

  2. Logical processing files (such as.js files)

  3. Page style files (such as.wxss files)

  4. Scripting languages (e.g..wxs files)

In the above conversion process, the property format wx: bound to the original applet is converted to QA:, and the global object WX is also converted to QA.

To complete the above operations, students of product and operation can do it without much development background. When we use the fast application IDE tool for conversion, there is no file loss phenomenon, the conversion process is relatively stable.

3) After conversion, the Quick Application IDE will provide a conversion report (transform.log file) for the currently converted fast application project.

This report records the temporarily incompatible or unsuccessful code statements in THE JS file (code) during the conversion process, and clearly gives the location of the problem. Developers can process and optimize according to the above information.

In our test, the transformed code error statement is less, the problem is mainly focused on the adjustment of the small program private variables, the corresponding deletion operation can be.

The Quick Application IDE provides three types of tools to help developers locate debugging, including the Debug, Inspector, and WebView debugging tools. Debug is used to Debug JS code breakpoints. Inspector can check storage and network information. WebView debugging tool can locate and analyze layout problems of small programs, as shown in Figure 3:

Figure 3 quick application of IDE Webview debugging toolCopy the code

4) After the code debugging is completed, relevant packaging tests can be carried out.

From the formal package submitted for review, to the completion of the shelf, the overall time within 24 hours.

Through this experience, we found that the fast application IDE not only has the conversion function, and the conversion of the fast application supports most of the small program function.

On the premise of having certain development skills, the product manager can complete the above operations by himself. This convenience greatly reduces the entry threshold of fast application and improves the development efficiency of fast application.

For many enterprises eager to find a breakthrough in flow, this is a new opportunity with high cost performance, especially fast application 2.0 showed a strong multi-scene touch ability.

Three, multi-scene touch ability

At the HDC Conference, fast application related experts repeatedly mentioned: Fast application 2.0 covers many new features and new scenarios, its capabilities open panorama, as shown in Figure 4:

FIG. 4 Open panorama of fast application capabilityCopy the code

Based on the above figure, we carried out in-depth experience of kuaiapp and came to the following conclusions:

3.1 Multi-scene Entrance

Fast application is a new installation-free application developed based on hardware platform. It is deeply integrated with mobile phone system to provide users with rich scenario-based experience. Users can search for and open quick apps from Huawei App Market, Quick App Center, Global Search, Smart Assistant and Today.

In this quick Application 2.0 version, the quick application also supports the transfer of short message service number. Enterprises can configure the short message module in the corresponding background to push the relevant short message, as shown in Figure 5.

Figure 5 SMS service numberCopy the code

Just think: users can click on the corresponding enterprise application directly in the TEXT message, does it improve the marketing growth space of enterprises?

3.2 Multi-terminal contact

At present, Huawei Quick Apps can support mobile phones, tablets, cars and smart screens. In the future, Huawei Quick Apps will also support personal computers (based on Windows and Linux operating systems) and smart watches, and eventually help developers develop a set of codes for all Huawei terminals.

With the deployment of 5G, more intelligent devices will be connected to the network. Huawei Quick Application supports multi-terminal features, which can help enterprises expand their user traffic pool and expand their business development space.

Fourth, the future of fast application

Behind the rapid application iteration is the extension of Huawei’s influence in the mobile phone field from hardware to software, as well as the consolidation of its position in the application market. For developers, the amount of code in fast apps is only 1/5 of that in android native apps (especially the quick app that converts small programs directly under our evaluation, which obviously makes people feel its characteristics of low operation threshold and high development efficiency).

And fast application “multi-entry multi-terminal touch” service mode, is changing the original flow operation gameplay.

In the past, a large number of waist apps and smaller apps, limited by user numbers and promotional budgets, did not receive centrally distributed traffic. In contrast, the decentralized distribution mode of fast applications provides rich traffic access based on users’ various usage scenarios, making it easier for users to obtain various application services.

In the future of the Internet of everything, the fast application of “no installation, small size” will further highlight its advantages of lightweight and multi-terminal distribution, and accelerate the arrival of intelligent life in all scenes.

The change of flow pattern is worth our expectation.