Since this year, the tide of anti-globalization is prevailing. How to break out of the cycle has become the concern of everyone. Now the actual situation of APP going to sea is: there are many players and fierce competition. It is no longer the era of closing your eyes to make a product and collecting money. Only by finding the right direction and demand can we achieve tremendous growth.
Today xiaobian will introduce you to a popular category overseas: video download tool APP. Before introducing, xiaobian first sell in suspense. From the beginning of our audition, let’s discover these amazing tools.
When it comes to going out to sea, developers tend to do so based on anecdotal evidence:
“Right now I’m making money out of games, I’m making money out of gadgets, I have a lot of traffic on Google Play, India is a big market, India is cheap, etc.”
When developers do it, it’s probably not as good as the hype.
Why didn’t you perform well? The real reason is the lack of understanding of the overseas market and the lack of user demand.
So how do you crack the direction problem? The method is actually very simple, that is to do preliminary research.
When we hear that “making gadgets out of the sea is profitable”, we need to think fast and get to the core of the problem. “What gadgets are popular overseas? What gadgets do overseas users need?” When we have such a core question, it is easier to find the answer.
Without further ado, let’s see how this problem is solved. The logic is very simple, that is, we understand each concept, and reference the current data, can easily find the answer.
01 Select a region and start analyzing the data
When we go out to sea, we need to start with a single area. Whether we choose developed regions or developing regions, we need to have a base region. Because each region has its own characteristics, starting with a global analysis can often be disappointing.
Today, we will start from the region around us, so as to show you the process of discovering this kind of APP.
Xiaobian at the beginning, is based on China’s surrounding areas, choose a large population, the majority of young people in the region to start. According to public data, such regions are: India, Indonesia, Vietnam, the Philippines, Brazil, Pakistan and so on.
Indonesia has a population of more than 250 million, with a majority of young people and a high penetration rate of mobile Internet.
02 Identify hot sectors based on current data
After selecting the target region, we started to analyze the APP of the region. At the beginning of going to sea, due to various reasons, it is necessary to choose the product direction with low trial and error cost and in line with public demand. With a goal in mind, we start looking for references.
Let’s take a look at the top grossing apps in Google Play Indonesia (below) :
www.evaaso.com/rank/applic…
Looking at the top 50 by region, the video player and editor category has nine apps in the overall ranking, tools and communications has eight apps in the overall ranking, and photography has six apps in the overall ranking. This is what the chart shows, but let’s take a closer look at the actual APP content.
In the category of “video playing and editing”, the list includes short video, video production and editing, screen recording and other apps. From the overall ranking data, we can see that this is a popular category, and many apps in this category are doing well.
Let’s go straight to the subcategories. Take a look at the top trending lists in the category “Video play and Edit” below:
www.evaaso.com/rank/video_…
The top 50 apps are simply classified and summarized, and the results are as follows:
These tools are:
Photo & Video Downloader for Instagram
Photo & Video Download for Facebook
Moving down the list, there are:
Video Downloader for Tiktok
Video Download for Twitter
All Video Downloader
The actual development functions of these tools are very simple, and a skilled developer may be able to do it in a week. These tools are on the list, and they must be based on the real needs of users. At the same time, these tools are backed by billions of popular products around the world, that is to say, there is no problem with global development.
Research the real needs behind the product
Most of these photo and video saving tools are based on the products of a big company, such as Instagram, Facebook, Twitter, TikTok and so on.
Here’s a quick look at the needs behind Instagram’s photo/video saving tool.
Instagram is the world’s most popular video and photo sharing platform. You can think of it as a photo version of moments, sina’s oasis product is a reference to Instagram. The product has become as popular overseas as Weibo in China, with more than 3 billion Google Play downloads worldwide.
But one problem with this product is that there is no photo/video download function. And many users see the video, there will be a desire to save. That’s why instagram-specific photo/video saving tools are in demand.
Small editor searched EVA data through the keyword “for Instagram”, and found that there are many tools for saving pictures/videos on Instagram, with many downloads exceeding 10 million and some exceeding 50 million. Their functions are all downloading and saving pictures/videos.
www.evaaso.com/search?keyw…
There are also photo/video download and save tools for Facebook, Twitter, Tiktok, Likee, etc.
This type of tool is a great place to start when a developer goes out to sea with a small team. You can get right to the user’s needs. No matter in what countries and regions, finding the needs of users is a prerequisite for success.
Through the same method, we can mine many similar apps. The corresponding functions of these apps do not exist or are unimaginable in China.
Xiaobian recently look down, domestic few overseas popular tools are:
A. Download and save videos/pictures for social media;
B. Short distance sharing file transfer tool;
B. Two-dimensional code recognition tool;
D. Emotion-making tools.
There are many more, as developers learn more about overseas markets. I’m sure you’ll find a lot of blue ocean. At present, domestic developers are absolutely superior to overseas developers in many aspects with their product technology capabilities. What domestic developers lack is the understanding of the overseas market, as long as they have the heart. We can definitely see opportunities in overseas markets to achieve high growth value.
Finally, I will post a picture for you. This is an APP under a developer account. Several apps have been downloaded more than 10 million. It’s been on the shelves for 19 years.
Direct link:
www.evaaso.com/app/37/same…
Well, I will share so much with you today. Opportunities are constantly discovered. I believe that you can find more opportunities and directions to go to sea by using EVA data platform. Once you’ve found your way, the next thing you need to do is move on and iterate to achieve rapid user growth.
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About us
Google Play is the world’s largest app store, with more than 70% of the global market. In some regions, the market share is more than 90%.
“EVA Data” mining is based on the ASO optimization strategy of Google Play, providing developers with comprehensive data analysis and ASO optimization tools. Help developers maximize free app market traffic by providing the best ASO analysis tools available.