The media industry is completing a digitalized transformation driven by artificial intelligence.

On May 22, Zhejiang Radio and Television Group and Baidu held an intelligent media strategic cooperation signing ceremony to discuss how artificial intelligence, big data, cloud computing and other technologies can be better applied to the media industry. Lv Jianchu, party Secretary and president of Zhejiang Radio & TV Group, Yang Yong, Party member and vice president of Zhejiang Radio & TV Group, and Yuan Foyu, vice president of Baidu Group attended the signing ceremony.

On May 22, Zhejiang Radio and TV Group and Baidu held the signing ceremony of intelligent media strategic cooperation

Yang Yong mentioned in his speech that Under the new media communication environment, Zhejiang Radio and Television Group has very urgent promotion and expansion needs in the aspects of all-media production, multi-terminal communication, mass content development, media digital iteration and so on, and urgently needs to build a more advanced integrated communication technical support system. As for the cooperation between the two sides, Yang Yong said that the two sides will take the opportunity of strategic cooperation, take the joint construction of intelligent media RESEARCH and development center as the starting point, continuously gather cooperation content, consolidate the application of intelligent technology media.

Zhejiang radio and TELEVISION group party committee member, vice president Yang Yong speech

Baidu is the world’s leading AI company, with the largest ai open platform in China, Yuan said. In recent years, Relying on the competitive advantages of differentiation, Baidu Intelligent cloud has brought intelligent media solutions integrating cloud and intelligence into the whole scene, and served the industrialization upgrading of media with leading artificial intelligence technology. This time, together with Zhejiang Radio and Television Group, the two sides will carry out diversified technical cooperation attempts in the construction of financial media, and complete the in-depth practice of artificial intelligence technology application in the media industry.

Yuan Foyu, vice president of Baidu Group, delivered a speech

Zhejiang Radio and TV Group is a popular media platform and one of the most influential provincial media in China. It has great advantages in audio and video content production, multi-terminal communication and massive content resources. Baidu has world-class core technologies in voice, vision, natural language processing, knowledge graph and other fields, and has rich experience in the media industry. The two sides will be based on their advantages, jointly establish intelligent media research center, jointly explore artificial intelligence, big data, block chain, cloud computing technology in the planning, editorial content, review, distribution and other content production and consumption of the whole process of application, as well as the virtual host, AR/VR applications such as innovation, to promote the number of media business intellectualization transformation.

The media industry is facing the general trend of all-media convergence. With the support of artificial intelligence, big data, cloud computing and other technologies, it continues to deepen its development in the direction of networking, digitalization and intelligence. The explosive growth of media content, the trend of video content and the coming of the ultra HD era make the media assets database of media platforms have a huge amount of data, while the traditional manual processing process is limited by time limitation and high cost. How to fully tap the potential of artificial intelligence is an important issue facing the media industry.

Baidu Intelligent Cloud has advanced technology and complete system of intelligent media products and solution system, which enables all-round upgrading of media content production, interactive experience and service mode through cloud intelligent technology integration, product platform and application scenario. At the same time, through the industry-university-research association, ecological coordination in technology, content and application is realized, so that the intellectual media industry ecosystem can achieve common development.

Relying on the core technology of cloud-intelligent integrated media, Baidu Intelligent Cloud applies AI to the whole process of media business and meets the demands of intelligent media in various scenarios from intelligent media asset management, intelligent content production and intelligent media operation through platforms such as MEDIA AI, media knowledge and media operation.

In terms of media capital management, knowledge graph technology is used to realize the asset and knowledge-based management of content, and to facilitate the production and distribution of content.

  • In the content planning, hot spots are found, analyzed and predicted by gathering massive information to realize the automation and intelligence of the whole planning process and improve the timeliness of news.
  • In content creation, multi-mode AI technology is adopted to provide support for content creation in various forms, such as text, audio and so on, to improve content production efficiency.
  • In the content proofreading link, multi-dimensional proofreading is carried on to the text and text, audio and video and other multi-form content, which greatly reduces the proofreading cost and improves the efficiency.
  • In content distribution, intelligent distribution and accurate recommendation of media content are realized based on knowledge graph and user insight, so as to improve the effect of content communication and realize the closed-loop of content production and consumption.

Zhang Jichao, General Manager of Baidu Intelligent Cloud Technology, Media and Communication Business Department, shared cooperation prospects

In the process of deepening cooperation, the two sides will also actively create innovative media applications to bring new experiences to users and explore new businesses, new experiences and new models. Based on Baidu’s leading digital human technology, several virtual anchors have successfully appeared in the industry. With rich images, natural interaction, efficient production and universal application environment, both parties will jointly create the exclusive virtual anchor IP of Zhejiang Radio and Television. In addition, both sides have good cooperation opportunities in virtual immersive programs based on AR/VR, IPTV interactive experience based on intelligent voice interaction, intelligent video applications such as INTELLIGENT sense HD, etc.

Baidu reported revenue of 28.1 billion yuan in the first quarter, up 25% from a year earlier, while non-advertising revenue rose 70%. Baidu’s smart cloud revenue reached 2.8 billion yuan, up 55% year on year. Entering the fast track of growth, Baidu is taking advantage of the unique advantages of “integration of cloud and intelligence” to penetrate into all walks of life and bring new opportunities for industrial intelligent upgrading.

The media industry is stepping into a bonus period of accelerated integration of new technology and business after the cloud and intelligent upgrade of infrastructure, the application of artificial intelligence-based scenarios, and the arrival of 5G and uHD technology era. Baidu’s strategic cooperation with partners in the media industry will realize complementary advantages and win-win cooperation, and accelerate the intelligent transformation and upgrading of the media industry.