IDEO, the world’s leading design company, published their seven design concepts on their website

  1. Designing a product is building a brand

  2. Users all over the world have the same definition of a good product, but the Design local, think global is indispensable.

  3. The function of Design is to tell the user how it works.

  4. Simple Design is best

  5. Prioritize and let users focus on what they want.

  6. Good design is lasting.

  7. Style is consistent and harmonious