Prioritize. Order by priority

Most importantly, be prepared

  1. Domain name planning, how many domain names, what is the domain name, how to distinguish the environment
  2. What performance does the application want and how does the server need to be configured
  3. Keyword planning, the first batch of keywords to focus on, keyword rules
  4. Keywords corresponding to the article collection, sorting and strengthening keywords
  5. Rendering uses server-side rendering and rejects asynchronous loading, complex interactions and styles, and other acceptance rules that are not important to SEO
  6. Technical selection can be uniformly set up the page template, strictly add some crawler code or file

Understand the principle of crawler

process

Crawl, analyze, crawl again, index

It’s about depth

  1. Build enough links
  2. Each key content can be captured in 4-5 steps
  3. Each link has a friend chain with other related content, the same subject content
  4. Avoid loops and repeated recommendations

It has to do with noise reduction

  1. Title, content, link these three use h, P, A
  2. The page contains no direct styling and scripting code
  3. Page content ratio, and KTD description key enough

Related to content

Content enough content update fast, and the keyword hot word synchronization update

Operations related

  1. Make popular keywords and articles
  2. Traffic on other platforms is diverted using the main or official number
  3. Other platforms synchronous article, hair official website

Crawler optimization

Website optimization

  1. Site structure planning, including several pages, page address planning, page contains links, how to constitute a site map, how to expose the corresponding keywords, corresponding classification links, diary links
  2. Fixed minimalist page architecture (layout templates)
  3. Whether the home page contains the main entrance, the number of connections per page
  4. Use of bread crumbs

Page optimization

  1. Important content indicators within the page, KTD Settings, image and title description Settings, the use and number of A tags
  2. Page load time and page size
  3. How much page nesting structure
  4. Semantic tag
  5. File aggregation, including style and script files
  6. Use page space wisely and reduce the amount of images and videos
  7. Avoid in-page code

Seo test methods and acceptance criteria

What we need to do is mainly to check which tool, which engine is included, what is the first milestone and how long we plan to use it? The possible risks are as follows:

  1. Seo special configuration indicators
  2. Crawler added files and scripts
  3. Configurations that prohibit and allow collections
  4. Site map file
  5. A tool: webmaster tools
  6. Add method, adding successful criteria
  7. Test method, test principle, test results in the influential part, reason, scheme
  8. How this tool compares to other tools

Acceptance drainage index

Page access and conversion buried point, add the platform buried point of each party and detection method, detection principle, their own buried point, record site data including access and transformation, clearly know how to accept, acceptance criteria