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  • 📦 Technical documentation
  • 🐙 making
  • Wechat: RyukieW

My apps

– Mine Elic endless sky ladder Dream of books
type The game financial
AppStore Elic Umemi

One, foreword

Promotion is usually a hard thing for indie developers, like myself.

I’ll just talk a little bit about what I know about promotion.

  • There are several ways to grow your average user
    • Advertising platform delivery
      • The domestic environment is not friendly to individual developers, and companies are basically needed
    • KOL promotion
      • To their own contact, pricing and effect may not be
      • It’s great if you’re a KOL yourself
    • Personal promotion
      • Mainly through personal circle of friends and other social media promotion
      • Results the general
    • App Store Browsing
      • Natural user main source
      • If you can be featured by Apple, it will bring a significant number of users
    • App Store Search
      • Natural user main source
      • The weight of your search is also related to how well your App is selling, which I won’t talk about here

Through the above analysis, in fact, there are not many low-cost promotion options left for domestic independent developers. It seems that the average person can only rely on natural growth.

One day, I found out that Apple was giving developers a modest perk: $100 promotion fee. (wow! That’s $1 more than the annual fee.

Here’s how to use the $100 promotion fee and my own experience.

2. Apple Search Ads

SearchAds is Apple’s own AD system for the App Store.

2.1 Two advertising modes

  • Basic 🔗
    • The simplest advertisement
    • Set the launch area, estimated unit price, monthly budget can be launched
    • Here is the main talk about this model
  • The Advanced 🔗
    • More professional options
    • I’m not a professional

You don’t need to change any code

Use of Basic

We just need to focus on three things

3.1 Release Area

  • Do not includeChinese mainlandRegion. Regrettably, China’s policy is peculiar.
    • Although recently have opened the Chinese mainland, looked, it is the need of the main body of the company. I’m going to ignore that.
    • Hong Kong, Macao and Taiwan can launch them
  • So I want to useSearchAdsTo achieve effective promotion, it is better to do localization simply, at least in Chinese and English.
  • Do not select all regions
    • I chose all of them when I first put them out
    • But after a period of time found that the unit price of individual regions is too high, more than ten times the situation is also some

My delivery case

  • Here is the effect of the delivery over a period of time
    • inSearchAdsYou can download it in the background
    • Dream account books made in Chinese, English, Japanese multilingual
    • After this analysis I have only left a few downloads and unit prices that are more appropriate
    • It feels like a lot of money was wasted because all the districts were selected

3.2 Maximum Cost per Installation (CPI)

Don’t be afraid, the average is going to be much lower than that, and if you look at my record above, there aren’t many units that are over $1. In this case, apple will also give you a recommended value, and I used a recommended value of $2.20.

3.3 Monthly Budget

It makes sense. Beyond this number, the release will be suspended. I set a pitifully $10…

Four,

SearchAds has limitations, such as not being available in China. But for indie developers, it’s a very low barrier to entry and a reliable way to promote.

The number of downloads during the launch and stop the launch is obviously more, if you think the effect is good, and the application localization is OK, in fact, you can continue to put it, to bind credit card.

Here Apple is giving me $100, which I used up a long time ago. Now think it’s a pity, the earliest because of disorderly areas wasted a lot. Hopefully, if you’re reading this article, you can make that $100 more effective.