This introduction
Sword & Crusade won the Best Innovative in JP and Best Competitive in KR awards at Google Play Best of 2020. As a placed card game, It has successfully topped the Mobile game market in Japan and South Korea in just one year. How does Lilith position the market quickly and accurately? How to turn things around in the face of pre-registration “user rejection” challenges? Today we are joined by Amy, Lilith’s Head of Marketing for the Asia Pacific region. Share the exclusive publishing experience of popular games like Sword and Crusade, as well as the in-depth interpretation of the Japanese and Korean game market.
This guest
Amy (Liu Yanjing), with more than 10 years of overseas experience in the game industry, is now the head of Lilith Beijing Branch. She has released projects including “Universal Awakening”, “Sword and Expedition” and achieved outstanding results in Japan and South Korea and has become a star product in China’s overseas market. Before joining Lilith, he served as VP of Zhangqu Group, responsible for the overseas distribution business of all products of the company, including king of Boxer 98 OL, Heroes invincible and Magic and other well-known products, which became the most successful products overseas in China at that time. Before that, I worked for Le Elements and was responsible for global marketing. I created the national leisure product “Happy Life” in China and successfully released many products such as “Happy Aquarium” and “Tales of Meruke” overseas.
Click here to listen to the interview with Lilith Asia Pacific Marketing Director Liu Yanjing: How to avoid “pitfalls” in Japan and Korea
Content overview to help you quickly locate highlights!
04:44
How does Amy interpret the game, from developer to publisher
when
The journey of Swords and Crusade from Europe and America to Japan and Korea
He cometh
Japan and South Korea advertising difference
Returned from
Distribution strategy adjustment in the face of the epidemic
accounted
Here are 3 tips from Amy on exploring Japan and Korea
now
How does Lilith care for its customers?
24:58
A guide to avoid “pits” in Japan and South Korea
27:41
Sharpen your alertness to future trends
35:40
Five key points from Lilith’s practical experience
The current related
Japan’s Capital Relief Act
This act is a local act of Japan. In order to ensure the normal development of capital settlement related services and protect users, the following methods are adopted: settlement of creditor’s rights and debts related to foreign exchange transactions and crypto asset exchange, registration of inter-bank exchange transactions, etc., making contributions to the facilitation of capital settlement system.
Present method
This act is a local act of Japan. The Gift Presentation Act protects the interests of ordinary consumers and prevents unhealthy competition caused by excessive gifts by limiting the maximum amount and total amount of gifts.
Warpath
On March 16, The promo for Lilith’s new Warpath, Moresco, premiered around the world. It is a massive war drama set in Ukraine, and it has a great visual experience. You can download the experience immediately from the following website:
Show the album
Click on the image to follow the “Google Play Developers “account to listen to more programs
The second season of Google Play Chinese podcast “Overseas Students Association” was officially launched. It is a podcast program focusing on mobile overseas. Every program invites developers, entrepreneurs and investors who are deeply engaged in the overseas field to discuss industry experience, share entrepreneurship process and interpret overseas market. Hosted by Jijia Huang (Head of Developer marketing, Greater China, Google Platform and Ecosystem Business Group).
The show will bring you updates every Wednesday. You can search “Overseas Students Association” on Himalaya FM to subscribe to the program album and get the latest news in time. Follow “Google Play Developers “to hear more Google Play podcasts, which will be exclusively available on Himalayan FM.