Ali, JINGdong, netease have entered, trying to lead the new agricultural revolution
In the rural economic market hot today, it is imperative to promote the transformation of traditional agriculture to modern agriculture. In addition to the favorable atmosphere of Internet + agriculture policy in China, the rising Internet giants in recent years also gradually enter the rural market, represented by Alibaba, JINGdong, netease and other Internet giants began to form an array in the blue sea of Internet + agriculture
As the dividend of mobile Internet fades, e-commerce giants such as Alibaba and JD.com are also beginning to encounter the problem of slowing down the growth of e-commerce users, and they are slowly shifting their attention to this uncultivated rural market. Under this background, the rural market giant war also officially kicked off, represented by ali, jingdong electricity companies start to the countryside movement, by trying to develop rural electricity to open agricultural markets, and represented by netease flavour epicenter “patterns” Internet companies through the combination of Internet technology and industry, intended to penetrate deeply the rural market… Agricultural markets ushered in an unprecedented storm of change.
From ali Group’s proposal of “Ten thousand villages and ten thousand counties” plan, to its subsidiary “Village Tao” to carry out online and offline cooperation business, Ali is entering into the internal agricultural market through regional agricultural service platform. Alibaba uses cloud computing, big data and other Internet innovation technologies to collect information about farmers and agricultural products and screen out valuable data as a powerful weight to enter the rural market. At the same time, Alibaba helps more farmers to sell agricultural products rationally by using Internet resources and promotes the circulation of agricultural products market. Up to now, Ali has opened the fertile land of rural market through rural Taobao, and its market scale has also spread to many villages.
For JINGdong, having self-established logistics has given it a first-mover advantage in the bureau’s agricultural market. In the offline circulation of agricultural products, JINGdong’s perfect warehousing and distribution business can not only reduce costs, but also improve service quality. In the case of farmers at the B-end, JINGdong expands its rural market layout by establishing jingdong Bang service stores, providing farmers with services such as ordering on behalf of customers and online shopping for agricultural seeds and fertilizers. Jingdong uses its own e-commerce business to feed the rural market, especially to solve the problem of single output of agricultural products for the majority of farmers. Jingdong even opened direct-sale stores of local specialties with some local characteristics, making full use of e-commerce genes to open its own agricultural products market.
Unlike Ali and JINGdong, netease directly penetrated into the farming industry of the rural market. Netease enters into the rural market through netease Weiyang Pig and is committed to meeting the pork demand of domestic residents. In November 2016, Netease Weiyang Black Pork was officially listed, and the first pig of the “Black Five” was auctioned at an astonishing price of 277,000 yuan, making Weiyang Pig the most expensive Internet black pig in China. Therefore, Weiyang Pig became a popular pig on the Internet. Through the business layout of netease Weiyang Pig in the pig industry, netease successfully entered the rural market. Now, under the Weiyang model, netease’s second largest pig farm, Jiangxi Gao ‘an Pig Farm, has been built. Netease is constantly expanding the scale of pig farming and improving the output of Weiyang pigs, which also officially opens the era of large-scale development of Internet + pig farming.
The bottom decides the head: the characteristics of rural market determine the Internet giants “landing heavier, receiving more goods”
With the continuous upgrading of competition among giants in the agricultural market, the model of Internet + agriculture is becoming more and more mature. From the layout of Alibaba, JINGdong, netease and other Internet giants, it can be said that each has its own advantages. Then who can really lead the new agricultural revolution?
Different from other market economies, rural market economy is the so-called butt decides the head, in order to truly become the big winner of rural market, and lead the revolutionary movement, we must firmly grasp the characteristics of rural market.
First, the excessive subsidence of rural industrial chain. The industrial chain of the rural market is distributed offline, and the traditional agricultural market is generally self-selling small-scale peasant economic model. In contrast, Internet enterprises are like floating industries in mid-air. Therefore, if Internet enterprises want to understand the rural market, the first thing is to smooth landing, and even from the cultivation of agricultural products, breeding, large-scale output and other offline links, directly hit the weakest and most critical places in the agricultural industry.
Second, the quality control of agricultural products. With the continuous improvement of modern living standards, residents have higher and higher requirements for product quality. Agricultural products have always been synonymous with green and health. Because of this, the quality problems of agricultural products after e-commerce will become more prominent. However, the overall quality of e-commerce market is not satisfactory at this stage, and with the increasing attention paid to rural market, the average quality of agricultural products is constantly reduced by farmers driven by interests. If Internet enterprises want to ensure the quality of agricultural products, they have to control products from the source and start from the beginning. Netease Weiyang Pig is a high-quality model that grows up on this basis.
Third, the circulation efficiency of agricultural products is low. Due to the influence of geographical location, agricultural products in the process of export to the external market will inevitably encounter problems such as low circulation rate, serious loss, difficult quality preservation and so on. Especially in the early stage of rural market opening, the effective output of agricultural products will become the most important problem restricting the development of Internet agriculture. In order to ensure the transportation efficiency of agricultural products, Internet enterprises have to spend more technology, manpower, capital and other costs into the construction of agricultural logistics. In addition, the classification of agricultural products, output, transport and other data integration is also essential.
It can be seen that the more Internet enterprises penetrate into the rural market, the easier it is to grasp the pain points of the agricultural market and solve the friction generated in the integration process of the Internet and agriculture from the root. It can also be seen that the heavy pattern of netease taste pig seems to be more grounded, but also more can become the leader of the whole industry.
Driven by the heavy model, netease Weiyang is deducing a grander Blueprint for Internet + agriculture
With the taste of central pattern, and taste famous central pigs after the expansion of the market demand, netease after anji farm scale layout also in further advance, netease announced a few days ago in Jiang Xigao flavour epicenter of pig farm expansion project is the best example, netease flavour epicenter mode is for Internet + deduct a more magnificent blueprint for business.
First of all, netease flavor pigs improve the efficiency of the entire breeding industry, saving costs. From the perspective of the whole rural farming industry, netease taste in the farming industry. Netease Weiyang has realized the seamless connection with offline breeding data through the implementation of Internet innovation technology. In the offline use of flexible scientific and technological means to open the door of traditional breeding industry reform. In addition, with the resources of Internet giants in various fields, netease Weiyang has improved the high cost input of the traditional breeding industry in terms of manpower and time, accelerated the output efficiency of the whole breeding industry, and directly controlled the investment cost of the breeding industry from the source.
Secondly, the establishment of netease Weiyang in Jiangxi Gao ‘an Pig Farm has confirmed the rapid replication ability of Weiyang model and broken the prejudice of the outside world that weiyang pig raising model is difficult to scale up. From the perspective of Gao ‘an’s new ecological pig farm, under the mature weiyang system, the pig farm will achieve faster replication and greater scale effect in the future through continuous technological iteration and upgrading and the growth of operation concepts.
Finally, netease Weiyang promoted the reform of traditional breeding industry through the original model. From the perspective of netease Weiyang’s influence on the pig industry and even the whole future agriculture, netease has set a successful model for Internet entrepreneurs and enterprises in the transformation of Internet + agriculture by breaking traditional concepts, creating its own ecological pig management model, and expanding pig ecological industrial park. Netease Weiyang’s pioneering Internet + pig farming model will also become a breakthrough to tear up traditional agriculture, which will be a subversive revolution.
To sum up, in the spring breeze of Internet + agriculture, netease has been through taste epicenter pig controls the agricultural market is one of the main arteries, which not only established the netease in Internet + pig breeding, the unshakable position in the “no man’s land”, also marks the netease flavour epicenter was occupied the whole Internet + agricultural market dominant position.
** In the future, under the leadership of Weiyang Pig, Internet + agriculture will sweep across the rural land
Data from the Think Tank in the first half of 2017 showed that the transaction scale of China’s rural e-commerce reached 440.2 billion yuan, up 41.1% year-on-year from 312 billion yuan in the first half of 2016. China’s rural online shopping market is expected to reach 630 billion yuan by the end of 2017. In this blue sea market in the countryside, eager to try is not a minority.
Agriculture is a huge potential market. As a big agricultural country, the status of agriculture is self-evident, but with the increase of population and the improvement of living standards, the traditional extensive agriculture will be eliminated, the new era of Internet + agriculture is coming, the transformation of modern agriculture is still on the road, there is a huge market opportunity.
Over the years, the state has been promoting the development of rural economy and pushing forward modern agriculture. However, to truly realize the modernization of agriculture, it is necessary to have more enterprises like netease Weiyang Pig to improve breeding efficiency, save breeding costs and create online and offline integrated sales channels through the use of Internet technology. The successful replication and scale of netease weiyang Pig model has undoubtedly brought a good reference to agricultural entrepreneurs, and it is bound to bring more inspiration to them.
In the future, in the breeding industry, there will inevitably be more models like netease’s taste of pigs. In fact, there are already some farmers and enterprises in the beginning to imitate netease flavor Yang pig. In a chicken farm in Beijing, through cooperation with JINGdong Mall, users can see the breeding situation of the chicken farm at any time through the application of smart tracker, camera and other applications. The breeder can also clearly know the health status of each chicken through the data transmission of smart tracker. In Henan province, a farmer solved his problem of raising sheep through online crowdfunding with the help of netease’s Weiyang Pig model…
In terms of the sales of agricultural products, many farmers are also starting to learn from the crowdfunding model to expand sales channels and build their own brand awareness of agricultural products. At the same time, in the expansion of e-commerce channels, more and more farmers and entrepreneurs have begun to consciously expand their own online e-commerce channels, and actively carry out exclusive sales cooperation with some e-commerce platforms.
From this point of view, in ali, Jingdong, netease and other Internet giants of the rural economy race, obviously heavy pattern of netease flavor pig has won at the starting line. The success of netease Weiyang Pig is not only the success of netease agriculture, but represents the beginning of the success of China’s Internet + pig industry and Internet + agriculture. They have created a brand new agricultural entrepreneurship and innovation model for Chinese farmers and entrepreneurs. As more and more farmers and entrepreneurs learn from netease Weiyang model, there will be more and more stories of Internet + agriculture to create wealth in China’s vast rural market in the future. A hurricane of Internet + agriculture is sweeping across the entire rural market.
Liu Kuang, meditation on the Internet, wechat official account: Liukuang110