With the popularity of offline reality drama games such as Script Killing and Chamber of Secrets, immersive experiential entertainment has become the new favorite of this generation of young people. With its characteristics of interaction, social interaction, performance and immersive experience, it precisely hits the consumer preferences of generation Z who are willing to pay for experience. More and more young people get together on weekends to experience various aspects of life and the wonderful world with their friends through role-playing and plot brainstorming.
In order to meet the diverse entertainment needs and experiential consumption preferences, IQiyi launched the first IP immersive reasoning reality show “Meng Tantan Detective” in China. Each episode of the program will be based on a classic FILM AND television IP for real-life restoration, adaptation, laugh to deduce classic segments, wake up users to follow the drama “memory killing” at the same time injected new hotspot.
MOE family · Sister group Na Ying and Yang Zi came to the classic FILM IP of “Celebration of Life”
Different from the previous celebrity mystery variety shows, “Meng Tantan Detective” relies on high-quality classic IP and features immersive interactive experience, attracting a large number of young audiences. As soon as the first episode of the program was broadcast, the content heat peak in iQiyi exceeded 8000, and it won more than 150 hot search lists on the whole network.
“MOE detective” received a related hot search
In traditional celebrity mystery variety shows, no matter how brilliant the script is, the audience can only watch the people solving crimes off-screen. In The case of Detective, the audience can participate. Imagine actually getting into the show and following the key characters in the story to unravel clues, solve crimes, find and throw out the killer — that’s the right way to open up a crime game.
During each episode, as the game progresses, a bubble prompt will appear at the upper left of the screen at the corresponding time, reminding you that ** “treasure hunt is about to start” **.
The “Treasure hunt begins” bubble prompt
You can click the “clue” on the screen according to the prompt, which may be a “secret document” in the guest’s hand, or a humble water cup, and collect the hidden treasure fragments together with the guest, looking for clues in the case.
Cue fragment hint
During the identification process, the audience can also click on the buttons on the screen to identify the suspects based on the clues they already have and guess their real identities.
The killer id button
If you collect all the pieces or identify them correctly, you will have a chance to participate in the lucky draw and have a “dialogue” with each of you through the “cute words” dropped randomly.
Random drop of “Cute words”
It is estimated that about 40 percent of viewers have participated in the show, gathering clues and finding the killer together with the characters. In this process, the audience truly realized the immersive interactive experience, following the guests to wander in the case and enjoy the joy of investigating the case. To bring such an immersive experience to users is inseparable from the technical ability of iQiyi technical product team.
01 Intelligent interactive content production, AI enabling scene positioning, clues
In detective dramas, as a key clue to promote the development of the series, fragments of objects frequently appear in the video screen, which guides users to click the hotkey to select and obtain clues. One of the technical difficulties is how to find the appropriate position in the picture, mark the location of fragments, and make dots without stopping the video.
Manual labeling is not only time-consuming and costly, but also prone to error. In view of the latest crime detection mode, IQiyi innovatively proposed intelligent solutions: through AI content understanding, intelligent recognition, AI matting and other technologies, automatic identification of locatable scenes, improve production efficiency, enabling the program production process.
Hotkey hints for clue fragments
02 Interactive drama production industrialization, truly realize content production “zero threshold”, low cost
In order to promote the real implementation of technology and improve the production efficiency of Interactive series, iQiyi technical product team integrates Interactive capabilities into the IVP Interactive Video Platform (IVP) to directly empower the content side, so that program producers can complete zero-threshold and low-cost Interactive Video configuration and production. An interactive video can be launched in a few minutes, and the dot marking of interactive frames can be achieved in batches according to the demand, which omits the intermediate link between the technical side and the content side, saving the production cost and time of the series.
03 intelligent loading, episodes open in seconds, smooth interaction
The flow of interactive episodes greatly affects the user experience. In order to ensure smooth playback and high-quality interactive experience, iQiyi technology product team innovatively packages resources to the cloud in advance through intelligent loading technology. Predict the play according to the user’s portrait before broadcast, and pre-download the play at an appropriate time in advance, which greatly improves the smoothness of playback and makes the immersive interactive experience more smooth.
Under the smart loading scheme, high-end mobile phones can basically achieve local loading effect, and middle and low-end mobile phones can also achieve second loading, so as to avoid the delay in the playback process and achieve a new experience of extremely fast interaction.
With the development of technology, “interaction + content” is becoming a new trend in the video industry, and the boundary between traditional film and game is being dissolved, allowing users to get a truly immersive entertainment experience in the blend of “watching” and “playing”.
In the coming months, iQIyi’s Fantastic Script Shark and The Final Winner will also be launched one after another to further enhance the interactive effect, improve the user’s interactive experience, and create a new generation of entertainment content integrating social interaction, entertainment, immersive experience and role integration.