In the “14th Five-year Plan” of 2021, digital China construction is mentioned to a new height, among which cloud computing appears as one of the key industries, so it can be predicted that cloud computing software will usher in a new development opportunity.

China’s favorable policies for the cloud computing industry can be traced back to 2012, through the release of China’s Cloud technology Development “twelfth Five-Year” special Plan “for the first time to make plans for cloud computing software related technologies; The 13th Five-Year National Science and Technology Innovation Plan, released in 2016, further mentioned the need to support cloud computing as a new generation of ICT infrastructure.

Cloud computing in China’s ten years of development, can not be separated from the strong support of favorable policies. Amazon Cloud Technology, as a leading enterprise in cloud computing, entered China with the tide of The Times and the wind of science and technology policies, and became the promoter and witness of the development of Cloud computing in China for ten years. This article will trace the evolution of the tech giant over the past decade, explore the evolution of cloud computing and bet on its future opportunities.

A decade of Innovation in Science and Technology: Moving forward in constant reinvention

Amazon Cloud Technology global Q1 2021 reported that its annualized revenue reached $54 billion, up 32% from the previous year. If it were an independent company, it would rank fifth in the global tech rankings.

Back in 2006, who would have thought that what started out as an in-house startup by a 57-person tech team pulled out of the retail business would turn out to be such a success 15 years later?

If the concept of cloud computing was incubated in the idea of “network is computer” put forward by John Gage, co-founder of SUN Microsystems In 1998, then Amazon Cloud Technology launched elastic computing cloud service (EC2 for short) in March 2006, which was the first time that the virtual concept of cloud computing had a substantive “form”. This ushered in a new era of computing.

Looking back over the past ten years, Amazon Cloud Technology has made a mark in the history of global cloud computing technology innovation, whether it is for emerging technologies such as artificial intelligence, machine learning, edge computing and quantum technology, or focusing on underlying technologies such as server, serverless and Nitro architecture.

Let’s start with emerging technologies. In business intelligence, Amazon QuickSight, as the first pay-per-session business intelligence (BI) service, solves the “last mile” problem of big data applications. On machine learning, Amazon SageMaker’s launch opens up a whole new realm of cloud services; In edge computing, Amazon Wavelength brings the computing and storage capabilities of Amazon Cloud technology to 5G networks, enabling the building, deployment and scaling of ultra-low latency applications on edge devices. In quantum computing, Amazon Braket, its first fully hosted quantum computing service, helps researchers and developers use technology to accelerate research and discovery by providing development tools, simulators and access to a variety of quantum computers.

Look at the underlying technology. At the server level, the launch of Hardware service Amazon Snowball ensures the rapid and safe migration of massive data to the cloud. In the field of serverless, Amazon Athena and Amazon Glue, professional tools for building serverless data lakes, and Amazon Lambda, a serverless computing product, work together. In the field of computing and storage services, Amazon Nitro architecture was launched in 2017 to help enterprises get rid of the constraints of virtualization and achieve “zero” loss in cloud server performance. The second generation of self-developed Arm architecture processor Graviton2 was launched in 2019, creating a large-scale use of cloud Arm architecture services for enterprise applications. 40% more cost-effective than x86 architecture.

Amazon Cloud technologies also launched Amazon Aurora, the first performance and cost effective relational cloud native database, Amazon Outposts, a service that enables a truly consistent hybrid cloud experience, and Amazon DeepRacer, an autonomous racing car that everyone can play and enjoy… At present, Amazon Cloud technology has more than 200 categories of broad and in-depth cloud services.

The wide coverage of innovative technology is the strongest performance of the technical strength of the enterprise, while many “firsts” are the biggest affirmation of technological innovation, and the best proof that Amazon cloud technology is constantly reshaping itself.

Now we are looking away from the development of the enterprise itself to the further market. What power and changes has Amazon cloud technology brought to China’s cloud computing market in the past ten years?

China’s cloud market power “decade” : rapid enterprise cloud

At the China IT Summit in 2010, Robin Li commented on cloud computing in its infancy in China as “old wine in a new bottle”, while Ma Huateng humorously said that “IT is possible in the era of Avatar” when IT comes to its large-scale commercial application. But no one expected that in just a decade, China’s cloud computing market has undergone earth-shaking changes.

The size of China’s cloud computing market reached 133.4 billion yuan in 2019, with a year-on-year growth of 38.6%, and is expected to maintain a trend of rapid growth in the next four years, according to the 2020 White Paper on China’s Digital Economy Development issued by China Information and Communications Institute.

Under the tuyere of cloud computing, Amazon cloud technology and China’s cloud computing market “complement each other”. The former needs China’s vast market for business expansion, while the latter benefits from the technology “nutrients” brought by Amazon cloud technology. Amazon Cloud Technology has always attached great importance to its technical input in the Chinese market. Influenced by the acceleration of China’s digitalization process in the past two years, its technical products have been launched and updated more rapidly. In 2020 alone, 290 new services or functions were released in China, covering popular tracks such as data analysis and machine learning, providing strong support for the digital transformation of Chinese enterprises.

With the ferment of “going out to sea tide” of Chinese enterprises, helping enterprises go out to sea has become one of the important strategies of Amazon Cloud technology in China. Amazon cloud technology focuses on data supervision and safety compliance, which are the most important concerns of overseas enterprises. Firstly, the responsibility sharing model on the cloud is defined in the industry. As the cloud manufacturer, it is only responsible for protecting and operating the infrastructure, while the overseas enterprise holds the ownership and control of the system and data.

Second, at the system and data level, Amazon Cloud technology provides enterprises with a comprehensive cloud security tool support, including more than 230 security, compliance and management services, functions and best practices, while realizing deep integration with other computing, storage and data services.

It is worth mentioning that in March this year, Amazon Cloud Technology for the first time released the “three carriages, go hand in hand” Business strategy for China — “Chinese customers deeply cultivate local”, “overseas customers root in China” and “Chinese customers successfully go abroad”. At the same time, it proposed five measures to further implement this strategy. To promote the upgrading of local industries with technology input, enhanced collaboration, joint progress, practical innovation and talent training, and help Chinese enterprises reshape and innovate on the cloud.

China already has three regions: Beijing, Ningxia and Hong Kong. Amazon cloud technology became an integral part of China’s cloud computing development in the past decade, and now it is ready to sprint for the next decade.

Amazon cloud technology brings technology enterprises and developers in China and even the world far more than its innovative products, there are more long-term significance of technology preaching.

The decade leading Tech Evangelism: Direction of cloud Movement from Re :Invent

With the rise of the concept of cloud native, cloud computing industry new scientific and technological innovation revolution began, not only all cloud enterprises want to seize this opportunity, start-up companies have emerged.

Large enterprises walk in the forefront of technological innovation by virtue of their own technology precipitation, but start-up companies can only feel the stones with a passion for technology, a little careless is all bets are off. Rich capital, cutting-edge technology and professional talents are mostly in the hands of the former. The information island between the two not only restricts the development of start-up companies, but also hinders the rapid progress of the industry.

It was not until 2012 that Re :Invent, a world-class hard-core technology event in the cloud computing industry, was launched for the first time. The power generated by re:Invent radiated from Las Vegas to the whole world, breaking the information island of the cloud computing industry and releasing cutting-edge cloud technologies to every developer.

The event set up more than 100 programs, almost covering all areas of cloud computing, more than 6,000 developers from all over the world gathered here, they spent three days to learn, exchange the implementation of various cloud technologies and the latest progress, absorb the industry’s cutting-edge information. More than 1,200 themes were shared at re:Invent 2021, with 60,000 participants.

Also in this pageant, cloud native began to transform from the concept of “intangible” to “tangible” products — Amazon Cloud Technology launched the industry’s first cloud native data warehouse Amazon Redshift successfully put the theory into practice, realizing the continuous and stable query performance in the process of concurrent expansion. So that data warehouse is no longer just the patent of super-large enterprises, while laying a foundation for the rapid development of the subsequent cloud native industry.

Since then, Re :Invent, the annual event that launches new products and services, has become one of the most anticipated industry events for developers around the world. Just as Amazon Cloud Technology has never lost its enthusiasm for technological innovation, re:Invent has never ceased.

At Re :Invent in 2014, Amazon Cloud Technology launched Amazon Aurora, the first database specially created for the cloud, opening the era of cloud database. The relational database, which is fully compatible with MySQL and PostgreSQL, remains by far the fastest-growing service in Amazon Cloud’s history.

In addition, at this conference, it also released Amazon Lambda, the first serverless computing product provided by a public cloud provider, which realized the automatic management of the underlying computing resources and promoted the further development of serverless computing.

Time to 2017, AlphaGO beat human Go player Lee Sedol triggered a hot discussion in the technology circle at the same time, the era of machine learning engineering quietly arrived. At Re :Invent this year, Amazon Cloud Technologies launched Amazon SageMaker, a fully hosted machine learning service for all developers and data scientists. With SageMaker, developers can start training models with data ready, greatly improving the efficiency of building, training, and deploying machine learning models.

In re:Invent 2019, Amazon Cloud Technologies further launched Amazon SageMaker Studio, creating the first fully integrated ML development environment, at which time the re:Invent conference has grown tenfold (more than 60,000 attendees in 2019).

In the cloud database space, Following Amazon Aurora, Amazon Cloud Technologies launched the Aurora Serverless V2 at Re :Invent 2020, which can scale to support hundreds of thousands of transactions in less than a second, compared to the cost of configuring capacity to peak load. It can save up to 90% of database cost and innovatively realize automatic elastic scaling of cloud native relational database like microservice.

At present, Amazon Cloud Technology has successively released and provided more than ten specially constructed database services through Re :Invent, supporting eight data types: relationship, key value, document, memory, graph, time series, wide column and ledger.

In the development of their own at the same time, amazon’s cloud technology behind closed doors, no hide its own technology private, but play a full role of the industry leader, as preachers of cloud computing technology is active on the world stage, to re: Invent for window get through advanced technology and information barriers between developers, weather vanes build cloud computing industry science and technology innovation, The direction that drives The Times tide to run.

Re :Invent 2021

As the end of the last decade and the beginning of the new one, 2021 is the launch year of the new era of cloud computing, which means that more technology innovation opportunities will be launched from this year.

2021 is also re:Invent’s 10-year engagement with developers worldwide. Re :Invent, the most important event for the cloud computing industry, has been building amazon cloud technology to connect the world and bring innovation and trends to businesses and developers for over a decade.

Amazon Re :Invent 2021 was held in Las Vegas, Nevada, us on November 30, Beijing time. The conference will be held live online for developers around the world.

As in previous years, Re :Invent 2021 features a host of innovative technologies and services leading to the future. Customers from all industries, sizes and Amazon Cloud Technology partners from around the world will share the latest business innovations. More than 1,200 themes will be shared at Re :Invent 2021. 60,000 people participated.

Unlike previous years, Re :Invent coincides with the 10th anniversary of Amazon’s re:Invent conference, where Adam Selipsky attended amazon’s Re :Invent global conference for the first time as CEO to discuss the future of cloud services with a number of leading cloud computing experts.

Looking back over the past decade, Re :Invent is best known as the conference for innovative technologies such as cloud computing, where information about advanced cloud technologies radiates to the world each year. Looking ahead to the next decade, what surprises will it bring us?

Click on the link to learn more about the conference