Professionalism and the development of designers

This article comes from a designer’s question on knowledge planet. I think there are some representative ones, so I pick them out and share them with my designer friends.

Hello ~ I have been working as a designer for four years. I have a question in my mind that I would like to consult you ~

I read your article “Now we need more professional designers”. This article has a lot in common with my previous thinking. Let’s talk about my confusion first. Design, in the final analysis, is a division of responsibilities, which must exist in a certain industry. I have been thinking about the relationship between industry and design. Every industry has its own design style, and the deeper understanding, the more I can grasp its design characteristics, but will the industry limit the development of designers?

That’s a problem. Another is, in your opinion, which industries pay more attention to design, or design is the main, design plays a greater role? (except special design company outside), hope to give directions, thank ~

To answer the first question first, I think the industry will not limit the development of designers, on the contrary, it should be the direction of breakthrough for designers.

First of all, most of us work on commercial products, so the designer’s job in this field is not to make art, but to use his understanding of design and the user to help the business achieve greater commercial success.

In fact, not only designers, but also product, operation, development and other roles are involved in the commercial construction with their own professional abilities.

If this logic holds, then the contributions of each of our characters are in fact two-fold. One is the growth or result of one’s own professional ability; the other is the value brought to business by the precipitation of one’s own ability.

The value of design in business, the fundamental cognitive shift is to see whether the style is appropriate, but that’s just the surface of the thing.

For example, when you walk into a bank and ask for advice on wealth management, you are greeted by a neat, neat young man in a suit. Your first impression is that the person is dressed like a bank employee and looks OK.

But if you start talking to him and he doesn’t know much about banking and service processes, he looks ok, but he’s not professional.

The dress in this example is the style fit we mentioned earlier, which is the appearance of meeting the requirements. However, the actual internal professional and service abilities require “he” to have enough understanding of the industry and business to express clearly, or even better optimize it. And this inner ability training is not only pure surface content, more is your understanding of the industry.

Let’s take another “extreme” case. The 2B business in foreign trade has a lot of requirements for design, just like other businesses. However, for the business with strong attributes in this industry, it is the biggest challenge for designers to know the process of foreign trade and maximize efficiency within a reasonable range.

In many fields, a lot of design success is based on success at the overall product “design” level. But in this big design link, if the designer does not have enough participation and understanding, the design is difficult to play a substantial role.

I think there may be some differences of opinion as to which industry will pay more attention to design. If it refers to traditional industries, then every industry will value design, but the direction of emphasis may be different. Going back to the design of Internet products we talked about today, we still need to see its main attack area.

If we go back to the design of Internet products, I think people also pay attention to design, but they haven’t discovered the explosive power of design in the industry, because they don’t understand the power of design. Therefore, it is necessary for us designers to put themselves more on the role of product design (expand their thinking range) in the process of daily work.

Some time ago, everyone was talking about UXD. For this role, I think I can think globally and systematically from the perspective of products, identify and solve problems with the power of design, and promote the final realization.

From this point of view, pure painting design draft is only a part of the whole link, how to solve the problem completely and lobby, make it happen is what we really want. At this time, what you need to understand is not a simple design, but based on an industry, field, real design thinking to solve practical problems.

As for the thinking of design in the field of industry, you may have a look at the previous article, which will have a more systematic analysis.

5key: What temperament should you design for the productzhuanlan.zhihu.com

In the Design System series, now in its 10th issue, we will continue to talk about forms Design frameworks and take a closer look at form Design with a few practical examples.

Join PinDesign to receive the full text of this issue’s theme “Form Design from a Different Perspective” and the first 2 weekly issues of this series. Annual payment members will receive all the articles in the Design System series (01~09).

Design System is a new series of PinDesign Weekly, based on book notes and lessons learned within the framework of the book “Design Systems”. I hope to share my feelings and experience with you to help you read.

Click to receive a 50 yuan coupon for PinDesign membership program

The Design System series has been updated:

5key: What is the Design Systemzhuanlan.zhihu.com
5Key: Design Systems 02 – What are Design Principleszhuanlan.zhihu.com
5Key: What are the differences between Components and Patternszhuanlan.zhihu.com
5key: What temperament should you design for the productzhuanlan.zhihu.com
5key: indicates the Design Token in the Design Systemzhuanlan.zhihu.com
5Key: Design Pattern instance – User notification and interruptzhuanlan.zhihu.com
5Key: Design Pattern combination instance – list page Design thinkingzhuanlan.zhihu.com
5key: The division of Design Pattern is the logical thinking of Designzhuanlan.zhihu.com
5Key: Design Pattern – Display logic of page informationzhuanlan.zhihu.com