In 2015, due to my work, I entered an investment company and worked as a product manager. Today, the author will make a summary of the thinking of the product manager, so that readers can have an understanding of the thinking of the product manager, but also the author of the understanding of the product manager to improve a level.
1. Product thinking: the thinking of solving users’ pain points;
The product manager’s thinking about the product is to solve the user’s needs. A good product, not only to reflect the strength of the product company, a new understanding of the product height, but also to meet the market demand, so that users of the product demand further, can have a new understanding of the daily application and so on. Product thinking is used to solve the pain points of users, to solve the actual needs of users, to solve the practical application mode and mode of users. The product should be able to think about the user’s pain points, so that the product can discover the problem, analyze the problem, solve the problem and summarize the problem.
2, user thinking: fun, cool operation thinking;
For user thinking, product managers mainly consider from the user’s point of view to solve the needs of users. Mainly is the user’s way of thinking, basically from fun, cool operation way to think, so that the user experience can be improved, to solve the user’s logic and humanization and other aspects of the problem. The point of view of users is basically the point of view of consumers. From this point of view, product managers need to analyze the way of thinking of users, so as to solve the problem of user consumption. Just like the advertisement of small pot of tea, starting from multiple production areas, to solve the problem of users’ choice.
3. Operation thinking: the thinking that users can grow naturally;
From the perspective of operation, product managers need to consider user information acquisition, collection and sorting, user recognition, user confirmation, user purchase desire. The operation mainly starts from the three modules of content, activities and users, and analyzes the growth of users so that users can recognize the product, so as to know the characteristics of the product and finally let users choose the product. Take the tea set of small pot of tea as an example, it analyzes users’ usage habits and ways of using, so as to operate the product in a humanized way, so that users can have an understanding of the product, and then the operation can retain users. As the saying goes: products give birth to children, operations raise children. That is to say, it is not enough for the product manager to create a new product, but to operate the product from the perspective of operation, so that users can know the product from the beginning and finally through product experience, so that the operation can let users choose the product.
4, art thinking: good looking, color standard, beautiful interface thinking;
From an artist’s point of view, the product needs a nice interface. In the design stage of the product, such as the development of wechat small program, we need to deal with it from the prototype first. Prototype but is just a start, the prototype mainly focus on the product and user interaction, and the later is the product of the final rendering interface, so the artist must be good-looking, specifications, product design elegant, let users from the Angle of human nature and the user experience products have a understanding, prepare the way for later product operation to retain users.
5, boss thinking: can convince investors, can make money for Lao Zi thinking.
From the point of view of a company boss, the boss’s way of thinking is a higher level. The way of the boss is to make the product bring benefits to the company, make the product competitive in the market, make the boss have a statement when publicizing outside, convince investors, make the company able to raise money and make money.
Different positions have different ways of thinking, here is only from five aspects of the product thinking mode of analysis and summary, hoping to be helpful to the majority of product managers.
Etc. I haven’t written a blog about product manager for a long time. I hope I can present a better blog to you later. thank you