Design Environment (Commercial and Marketing)
With the booming development of the Internet, xinhua Bookstore, a traditional bookstore with a long history, hopes to upgrade its business through the Internet and enhance its market competitiveness.
1. Xinhua Bookstore, a state-owned bookstore, was founded in 1937. By 2006, it had 14,000 sales outlets all over the country and even the world.
2, Xinhua bookstore is the first party and government documents, official teaching materials.
3, Xinhua bookstore is selling legitimate, and easy to develop cultural books.
4. Most of the physical stores of Xinhua Bookstore are located in the downtown area of the city, and the current business model covers the rental of shops.
5. The client’s enterprise attributes are state-owned enterprises, and the employment relationship is complex. It takes a long time to make subversive reform and innovation.
6. Most of the physical stores of Xinhua bookstores lack interesting operation and are passive operation, resulting in small audience groups and unequal influence and enterprise strength.
For physical bookstores, the profit from selling books is very limited.
8. Most people don’t enjoy reading alone, preferring to share or even socialize with others.
9. At present, the industry related to Internet books is characterized by its wide coverage relying on the Internet.
At present, in the social state that people attach more importance to physical and mental health, the development of cultural entertainment has more market prospects.
Current reading market pain points
Specifically, the actual meaning of reading lies in the absorption of nutrients that can resonate with you between the lines of the book (certainly not excluding the current popular network cool article), more and more people began to advocate a slow pace of life, weekend, holiday reading entertainment has become more people’s choice.
With the emergence of more and more electronic screens in life and work, more and more people need to face the electronic screen for a long time. At the same time, the problems caused by the electronic screen to people’s life, body and mind are increasingly intensified. Using electronic screen to read is the way that most people choose.
With the development of economy and the improvement of people’s quality, the era of free Internet has gone forever and will continue to pass! In fact, there are few free e-book reading apps on the market, and more and more people are paying to read.
At present, there are many kinds of books in the market, and their quality varies, so it often takes a lot of time to choose books suitable for one’s reading.
To be more specific, we need to solve the problem faced by some people who spend their weekends reading books; Reading paper books alleviates the problems faced by people obsessed with electronic screens; The problem for people who want to increase the value of reading by paying for it…
Requirements resolution analysis
Mind brain map:
Through the brain map, we find that the absolute market advantages of current customers combined with the unique properties of the Internet can solve not only the above market problems, but also more interesting and convenient solutions (more specific modes and charging methods need to be known through accounting).
1. Take advantage of customers’ physical stores all over the country to form a book bar model integrating reading, drinking tea and socializing, and provide users with better reading services to generate income.
2. Hold reading and making friends sharing meetings from time to time, and organize offline operation in a small and active way, so as to better play the value of physical bookstores, improve reading interest and brand influence.
3, relying on the advantages of the Internet, increase the interactive reading and user participation.
4, the computer program to the user’s portrait of the way for users to free preliminary selection of books, the use of a large number of professional book sales personnel resources paid for users to choose good books, books suitable for users to read.
5. With over 14,000 book sales outlets as logistics support, the model of book e-commerce provides high-quality service experience for users to purchase books online.
6. Focusing on customer human resources, the company disseminates reading experience audio and video through Internet media, enhances users’ desire to buy books, opens users to publish audio and video reading experience, and enables users to conduct paid book-talking and book-listening transactions between users, and excavates more book buying demands.
7. For the study and implementation of the new policies of party and government organs and units, relying on the advantages of the Internet, high timeliness of policy dissemination, and special targeted public servants’ accounts for paid ownership, online learning, and effective policy implementation.
In operation, relying on customer advantages, rigid (teaching materials and auxiliary needs, party members and civil servants policy reading and learning needs) introduction
Into the initial flow, in order to book model, and dating study, interactive reading for the tipping point active promotion management, increase the platform and the active role of the whole ecosystem, high-quality choosing books, shopping experience, free platform about books, ballad, C2C paid about listening service promotion platform quality expanding influence increase customer benefits.
Product interaction Design
Product interaction principles:
1. Try to reduce user learning and operation costs, clear operation logic and smooth experience.
2, color, layout caused by the visual hierarchy is clear and in line with business requirements.
3. Accurate and clear expression of ICONS and texts.
4. Unified color, components and operation.
5. Balance function depth and reduce user access depth.
6. Try to process the Browser kernel to avoid Browser experience shortcomings when using Hybrid App technology.
7, try to make the operation of elegant dynamic effect.
And so on.
The following is the detailed main interface interaction design draft
(Click on the image to open a larger version)
Products use story edition
(Click on the image to open a larger version of PHOTOSHOP: Too ugly)
Description:
Figure 1: Li Hua is a public servant, and he often spends a lot of time to learn and implement the latest policies of the CPC Central Committee. He usually gets these contents by waiting for the unit to issue them, reading announcement documents by going to Xinhua Bookstore, or by studying organized by the unit. It is of great help for Li Hua’s promotion to thoroughly implement and study these policies and theories and make summaries and publish them. Since the mobile phone APP of xinhua bookstore, li hua can directly through the study of unit purchase card related certification on the APP, real-time reading national policies of latest release, through targeted books recommend good party spirit and writing ability, enhance the li hua to hua’s work has played a big role.
Figure 2: Chen and luliang is a pair of small couples, they are all with good vision of life and love, every weekend Chen took luliang to xinhua bookstore, luliang initially thought just gawk at the bookstore reading boring is inevitable to produce (no special attract their own books), but when Chen to luliang explanation, luliang feeling incredible, Curious with Chen, Chen Hongyong luliang mobile phone after registered members, label the luliang hobby input, system recommends a few books to luliang, then Chen on xinhua bookstore APP looked at containing these books bookstore near traffic condition, and ordered two cups of coffee and some dried fruit, pull the luliang went to xinhua bookstore, In the warm environment Lyuliang and Chen Hong drink coffee, reading their favorite books, from time to time to exchange feelings, imperceptibly in the love of two people on the road more inclusive, understanding, and wisdom.
Figure 3: Wang Juan is a highly educated woman, very like reading, he loved to read a book is la dame aux camelias, since the xinhua bookstore app, he often in interactive circles published their views on the book, and focus on the relevant keywords, just the xinhua bookstore near his home this weekend to hold a book club, la dame aux camelias subject Look from the APP above a lot of handsome boy oh ~, Wang Juan dressed up to go to the book club, did not expect her to share the scene caused no small response, at that time, there was a handsome boy because of the resonance of opinion to ask Wang Juan to have dinner together.
Picture 4: Chen Xiaogang’s son Chen Xiaowang is a student in grade two of middle school. He studies very hard and gets the first place in every exam. Xiaogang and son’s education is also on the line, in order to get the first time to teaching tutorial books, xiaogang often keep in the xinhua bookstore door, such as new book to the store notice. Since xinhua Bookstore released a mobile APP, Xiaogang pays attention to relevant textbooks, the system will be the first time to the book notification push to Xiaogang, and nearby distribution, which can greatly save xiaogang’s time,
In addition, from time to time, some book friends share the relevant textbook review, which is also a great help to Chen Xiaowang’s study.
Figure 5: Zhao Li is a self-made millionaire’s boss, until now, but social and economic development speed is fast, easy to implementation of difficult, knowledge must be promoted, their cultural level is limited, watching TV is a waste of time does not necessarily have a harvest, read a book hundreds of pages take a long time and it will take a long time to digest, So Zhao Li chose to use listening function of xinhua bookstore app, run into the analysis of the book knowledge is very thorough book clubs, Zhao Li is by xinhua bookstore professionals to help him to choose a good book, pay book club to help him essence extracted from his books read to her, such Zhao Li insist for a long time, and now his knowledge and the talk has been very high, The business is getting bigger and bigger.
Figure 6: Zhang Chao is an introverted, self-abasement and cowardly person. Before, he often read some cool articles on the Internet, but later he found that reading these books was not only a waste of time, but also had no understanding or feeling after reading them, just like spiritual drugs. After downloading the Xinhua Bookstore app, he read several books recommended by the system, and posted his feelings about these books to the dynamic. Soon, many book friends replied and recognized him. Now he’s got a lot of confidence and a lot of sunshine.
I’m going to skip the hi-fi because it’s too long
Design brief description: according to the nature of the customer, product properties and operation requirements, in addition to the home page color saturation is higher, other interface color saturation is generally low, aims to create a blundering slow difference between a state and icon design for linear expression, the theme for the low saturation color red, the overall design on the basis of keeping dignified formal interspersed with interest.
Product iteration
In the process of software product operation, continuous iteration and version upgrade not only provide designers with real user data support, relieve the development pressure, but also maintain users’ expectations and understanding of the new generation of products.
In this design, the product function iteration online arrangement is as follows:
V1.0: Basic functions, recommended book list V1.0, book bar tea house, party and government materials reading, rapid book purchase, dynamic activities, official storytelling, points mall.
V1.1: Recommendation form V1.1
V1.2 Online learning examination of Party and Government textbooks
V1.6: Recommended book list V1.3, paid book selection
V2.0: recommendation book list V2.0, C2C storytelling, user initiated party.
V3.0: Recommended book list V2.0, Xinhua coins, gift books
And so on.
Original article, reprint please declare!