preface

What is SEO? SEO is Search Engine Optimization. The main work of SEO is to optimize the web page by understanding how all kinds of search engines crawl Internet pages, how to index and how to determine the search results ranking of a particular keyword and other technologies, to provide search engine ranking, improve site visits.

If it can be very good to use SEO techniques, will be able to improve your website ranking and increase its visibility in the relevant search, let your web page in the process of users’ search visibility is higher and higher, so that your website can attract more attention and influence, and attract potential clients and existing clients to join your business.

Bottom line: SEO stands for Search engine optimization, the practice of increasing the quantity and quality of traffic to your site through natural search engine results.

SEO nature

So how does SEO work? For example, some browser search engines use a wanderer to fetch Web pages, go from site to site, gather information about the pages and index them. The algorithm then analyzes the pages in the index and considers hundreds of ranking factors or signals to determine the order of pages that should be displayed in the search results for a given query.

Search ranking factors can be viewed as proxies for user experience. Content quality and keyword research are key factors in content optimization. Search algorithms are designed to display relevant authoritative pages and provide users with an effective search experience. Taking these factors into account can optimize your site and content can help your pages rank higher in search results.

Seo is still primarily used for business purposes to find information about products and services. Search is often the main source of digital traffic for a brand, and complements other marketing channels to gain higher awareness and higher search results rankings, so that your profits continue to increase.

Seo work

Search for keywords to visit the sites you’re visiting, but have you ever thought about what goes behind that magical list of links?

Well, Google has a search engine that collects information about all the content it finds on the Internet and then brings all those ones and zeros back to the search engine for indexing.

When you search with Google, you’re not actually searching the web, you’re actually searching Google’s index of web pages, or at least as many as you can find; They search with software programs called spiders that grab a few web pages, then track the links on those pages, then grab the pages those links lead to, then track all the links on those pages, and so on.

Now, let’s say I want to know how fast an animal is running, and I type that animal’s running speed into the search box, and I press Enter, and our software will search through those indexes for all the web pages that contain those search terms.

In this case, the system shows tens of thousands of possible results. How does Google determine my search intent? The answer is determined by asking more than 200 questions, for example, how many times has your keyword appeared on this page?

Are these keywords displayed in the title, in the url, or directly next to each other? Does this page contain synonyms for these keywords? Is this page from a good site or a bad site or even a junk site?

What is the PageRank of this page?

PageRank it is called page ranking, also known as page level, is a technology calculated by the hyperlinks between pages. Google uses it to reflect the relevance and importance of web pages, and it is often used to evaluate the effectiveness of web page optimization in search engine optimization operations. PageRank is Google’s jewel, an algorithm that ranks the importance of nodes on the web.

PageRank determines the rank of a page based on the vast network of hyperlinks. Google interprets A link from page A to page B as page A voting for page B. Google determines the new rating based on the source of the vote (or even the source of the source, i.e. the page linked to page A) and the rating of the voting target.

Simply put, a high – ranking page can elevate other low – ranking pages.

Imagine A small group of four pages: A, B, C, and D. If all pages are linked to A, then A’s PR (PageRank) value will be the sum of the PageRank of B, C and D.

If you are interested in this kind of formula, you can learn about it. I won’t explain it too much.

The formula evaluates the importance of a web page by looking for the number of external links to the page and the importance of those links. Finally, we combine all of the above factors to give each page an overall score. And returns the results half a second after you submit the search request.

I frequently update or rank my site, and each result contains a title, a url, and a paragraph of text that helps me determine if the page is what I’m looking for. You also see links to similar pages, the most recently saved version of the page on Google, and related searches that might be tried.

Until we index most of the web, which is billions of web pages stored on thousands of computers.

The weight of each factor is shown as follows:

If it is me, I think I can use the following steps for SEO:

1. Crawl accessibility so the engine can read your site
2. Engaging content can answer searchers’ queries
3. Optimize keywords to attract searchers and engines
4. Excellent user experience, including delivery load speed and compelling UI
5. Share valuable content with links, citations and amplified content
6. Headlines, URLS and descriptions attract higher click-through rates
7. Summary/pattern tags stand out in serPS (search engine results pages)

Note: SERP (Search Engine Results Page) is a Page returned by a Search Engine that meets the query requirements in the field of Search engines.

SEO guide

Content and keyword search engine is the key factor, when you consider SEO, content quality should be your first priority, quality content is how to attract users, you please the audience’s way, to create high-quality, valuable content for search engine visibility is crucial, so the first thing to do is content quality.

For you to write blog posts, product pages, about pages, recommendations, videos, and whatever else you create for your audience, the right quality of content means you have the foundation to support all other SEO efforts.

Providing quality content, delivering substantive, useful, and unique content to users is forcing them to stay on your page, building familiarity and trust. Quality content varies depending on your content type and industry, as well as depth of technology.

So how to output high-quality content? The characteristics of high-quality content are as follows:

• Accuracy, comprehensiveness and professionalism of information content
• Original, highly skilled, well-quoted, etc

Url search, index and ranking

First of all, in the face of search engines, we need to understand their three important functions:

• Scraping: Scour the Internet for content, looking at the code/content of every URL they find
• Index: Stores and organizes the content found during the fetch process, and once the page is indexed, the relevant query results are displayed at run time
• Rank: Provides the content that best answers a searcher’s query, which means that search results are sorted from most relevant to least relevant

Keep in mind that search is a discovery process, using spiders to find and update content, content here (web pages, images, videos, PDFS, etc.) is found through links.

All this talk about search engine indexing? So what does that mean?

Search engines process and store the information they find in indexes, which are huge databases of all the content they find and consider sufficient to serve searchers.

If you are not currently looking for what you want to display in your search results, there may be a couple of reasons

1. Perhaps your site is brand new and has not been accessed yet
2. Your site may not be linked to from any external site
3. It may be that your site makes it difficult for bots to efficiently retrieve content from it
4. Perhaps your site contains some basic code called search engine directives that block search engines
5. Maybe your site has been punished for Google’s spam tactics

Keyword research

What are keywords?

When you search, the words you enter into the input box are keywords. For websites, keywords are the words that describe the content of your site most relevant and succinctly.

To understand the keywords (search terms), first understand who is searching for them, or what keywords you want, such as “wedding” and “flower shop”, you may find a strong correlation, search related words, such as: wedding bouquet, bridal flowers, wedding flower shop, etc.

Need to build a given keyword or keyword phrase search volume is higher, more work is required to obtain a higher rank, at the same time, some big brands often in high flow keyword in the position of the top 10, so, if you start from the pursuit of the same keywords, so no difficulty cans be imagined, can take many years.

The higher the volume of searches, the more competition and effort it takes to achieve natural ranking success, but in some cases, less competitive search terms can be the most advantageous, known as long tail keywords in SEO.

Please don’t look down upon some humble unpopular keywords, search volume low long tail keywords can often lead to better performance, because the searcher search becomes more specific, such as search “front end” can just to browse, but search “dada front end” is just the key words have a very clear point.

Specify policies by search volume

When you rank your site, find relevant search terms and look at your competitors’ rankings, learn from them, and figure out what makes you more strategic.

Look at your competitors’ keywords. There are many keywords you want to rank, so how do you know which to do first? I think so! Our first consideration is to look at which keywords rank in our competitor list and prioritize them.

It might be a good idea to prioritize your competitors’ top-quality keywords at the end of their current rankings, as well as to see what keywords are in your competitors’ lists and in your rankings.

You can first understand the intention of searchers, search pages

To understand searchers’ intentions, we need to study:

1. Information query, to understand the information searchers need;
2. Navigational queries, where searchers want to go to a specific location on the Internet
3. Trade queries to understand what searchers want to do
4. Business surveys that understand how searchers want to compare products and find the best one that meets their specific needs
5. Local queries to learn what the searcher wants to find locally

Now you found the search target market, search page (answer searchers web practice), so the page content need to be optimized, such as: header tags, internal links, anchor text, anchor text is used to link to the page text), it will be the target signal is sent to the search engine page content.

Links between

In Google’s General Webmaster’s Guide, limit the number of links on a page to a reasonable number (a few thousand at most). Having too many internal links doesn’t penalize you in and of itself, but it does affect the way Google finds and evaluates pages. The more links on a page, the less equity each link gets.

Your title tag plays a big role in searchers’ first impression of your site, so how to make your site have an effective title tag?

1. Keywords, including target keywords in the title can help users and search engines understand the content of your site
2. Length. Generally, search engines will display the first 50-60 characters of the title tag in search results

Meta descriptions, like title tags, are HTML elements that describe the content of the page they are on, and are also nested within the head tag:

<head><meta name=" description "content=" description "/></head>Copy the code

Url structure, naming, and organizing pages

A URL stands for uniform Resource Locator. A URL is the location or address of content on the web. Like title tags and meta-descriptions, search engines display urls on serPs (search engine results pages), so the naming and formatting of urls affect click-through rates. And search engines also use urls to evaluate and rank pages.

To sum up, today we introduced the following three aspects:

• How does the ** website work **

• How do ** search engines understand **

• How do users interact with the site

On the website SEO knowledge, I will introduce here, you are interested in this aspect, welcome to refer to the relevant information for further in-depth study.

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