Ali Cloud AI editorial Department is based on big data and artificial intelligence technology to help People’s Daily media content production to improve quality and efficiency.
The customer profile
People’s Daily is the largest newspaper in China and was named one of the top ten newspapers in the world by UNESCO in 1992. Over the past 70 years, the People’s Daily has actively publicized the Party’s theory, line, principles and policies, the major decisions and plans of the CPC Central Committee, and timely disseminated information in various fields at home and abroad, making important contributions to the CPC’s efforts to unite and lead the Chinese people in winning the great victory of revolution, construction and reform.
The needs of customers
During the two sessions, People’s Daily actively promoted the implementation of AI technology, enabling all-media production from multiple aspects and angles, hoping to improve the production efficiency and communication effect of news content through intelligent production mode. The main demands are:
- Media content production efficiency
In layout, publication, mesh, end, micro, screen and so on all media, in the process of the matrix, the transmission carrier and undertake different media channels content production, how to let the reporter in a short time, the quick search to full media channels of news stories, let the editor to quickly cut out a leadership speech gold wonderful video and quickly released, is under the background of high volume during two sessions, Directly determines whether the two sessions report experience can have the key to creative breakthrough.
- Media content communication effect
In order to achieve a wider and deeper effect of news communication, it is an important means to improve the audience coverage by building an all-media communication matrix. Generally speaking, technologically innovative products are more expressive and easier to be accepted by the audience. So, according to the audience of different channels, CCTV network needs to create appropriate, rich and wonderful content to enhance communication power.
- Censorship of media content
The two sessions are an important and special national event, and the censorship of media content during this period needs to be taken seriously and strictly. For example, sensitive and illegal content related to politics, gangs, violence, terrorism and pornography needs to be reviewed to avoid violations or political mistakes. However, censorship is a rigorous and time-consuming work. How to accurately and efficiently identify illegal content, so as to improve the quality of censorship and reduce labor costs?
The solution
Ali cloud video cloud, smart media products provide AI newsroom, intelligent is geared to the needs of the new media content production lines, using big data technology and artificial intelligence, to conform to the massive video, pictures, text news business efficient processing, set the theme for, realize the video of the articles, drawings, mass, intelligent manufacturing, automation, Enrich media users’ manuscripts and resource applications, support the core business of media users, and enable CCTV.com to serve the new media market faster, better and more widely by AI editorial department. Core competencies include:
- Improve system flexibility and stability
Through the deployment of Aliyun private network VPC, the system can flexibly expand and reduce capacity according to business needs, and can seamlessly expand cluster resources in response to high concurrency requirements. Meanwhile, it can provide more powerful video processing computing power support in combination with GPU servers, meeting higher stability requirements during the TWO sessions.
- Improve the efficiency of media content production
Smart tags can be smart to identify a variety of news scene such as speech, the press conference, group photo, meetings, etc., through to the video tag, subtitles, voice, such as the understanding of the dimensions, converts unstructured video tag structured information, such as editor more accurate, fast and convenient to find all the media material, improve the editor reporter collection efficiency.
The cloud desktop precision editing function integrates mainstream non-editing tools such as Premiere, Ocean non-editing, and New Ultra non-editing to achieve faster computing, larger storage, and more flexible scheduling than local computing. On the news scene, reporters only need to click on the non-editing high-performance server on the cloud to enjoy the smooth editing experience supported by remote high computing power. Even 4K scenes can be edited in a short time, greatly improving editing efficiency.
The simultaneous subtitle function supports quick generation of subtitles based on voice recognition and batch replacement of subtitles, which improves video production efficiency for new media interview and meeting scenarios.
The intelligent unwatermark and subtitle function can clear all preset watermarks and subtitles in videos, restore images blocked by watermarks and subtitles, and realize intelligent image filling, which improves video processing efficiency.
- Enhance the effect of media content communication
The landscape to portrait function automatically analyzes the characters and scenes in the landscape video and selects appropriate images to create portrait videos. At the same time, the integrity of key information is maintained to realize the focus on the core content of the video, which is convenient for newspaper editors to release their works on the short video platform, and can also meet the audience’s viewing needs for individual characters and mobile viewing habits.
Based on rich video AI capabilities, the intelligent strip splitting function combines with the editing function to intelligently split videos of different dimensions, such as character dimensions and scene dimensions, etc. It can also realize the intelligent news strip splitting of news videos and efficiently produce more independent materials.
Smart poster function With the help of AI capabilities, based on the database of posters templates on a large number of topics, including current political reports, Party building propaganda, poverty alleviation, and national anti-epidemic efforts, can quickly retrieve templates, replace pictures, and generate and publish posters with various themes according to editing needs. Assist People’s Daily digital screen of the new media publicity of the two sessions, policy popularization, current political hot spots broadcast and other reporting scenes.
The data news function transforms a large amount of data into visual information, making editing videos as convenient as editing tables through Excel. Through this creative and intuitive way of information, the expressibility of news content is improved and the communication effect is improved.
- We will improve the quality and efficiency of media censorship
Intelligent audit function relies on the official massive public opinion, early warning big data platform, with the help of mature artificial intelligence algorithm, one can accurately identify the video, pictures of political figures; Two, it can automatically detect fallen officials and corrupt artists; Third, it can intelligently judge pornography, violence, weapons, terror, picture-in-picture and four illegal scenes to meet the standards and requirements of the newspaper for content audit, and provide reference suggestions for subsequent manual audit, greatly reduce the cost and time of manual audit, and effectively avoid the risk of bad political influence caused by the omission of manual audit.
Customer value
Through the deployment and application of ali Cloud video cloud hardware and software cluster resources and a number of AI functions, People’s Daily newspaper, network, terminal, micro, screen full media NPC and CPPCC reports have been greatly improved in terms of quality and efficiency, and communication effects.
- The stripping function of intelligent live broadcast has improved the speed of news production. The news production has been finished before the live broadcast has finished, and the efficiency has been improved by more than 4 times.
- The production time of posters was increased from 2 hours to 20 minutes, and the efficiency was improved 5-6 times.
- Data news and other functions enrich the production style and means, and promote the transmission of all media content.
Related products
- Multimedia AI
MultiMedia AI (MultiMedia AI) is a general technology platform product of video AI developed by Video Cloud and Dharma Institute. Combining vision and multi-modal technology, MultiMedia AI realizes basic functions in core video application fields such as video structuring, video fingerprint search and video production. It provides customers with core capabilities in video content understanding, copyright protection, video cataloging, video search and recommendation, video interaction, video assisted production and other application scenarios, and improves personnel efficiency and traffic efficiency.
For more information about multimedia AI, see the Multimedia AI Product Details page.
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