In recent months, along with the policy of K12 education supervision continues to tighten and “five education simultaneously” reiterated, quality education has gradually come to the forefront, from exam-oriented education to quality education is the inevitable trend of China’s education development. More education enterprises began to layout, transformation, even the education giant players New Oriental, ape coaching, Ruisi education has also entered the game.

Quality education as the river general, always ready to run into the sea. In the numerous quality education categories, the art track is still a high hot area.

As A leading high-end aesthetic education brand in China, Maysun Mayshine was founded in 2016, which was incubated in A-share listed company Xinyada. It was created by the professional team of Sunyard Art, which has been deeply engaged in Art for many years, with the aim of studying Art, spreading aesthetic education and leading the new fashion of aesthetics of The Times. Since its establishment, Meishang Aesthetics has signed contracts with professional teachers from eight fine arts academies and nine art colleges in China, and has set up a number of living art colleges in Shanghai, Hangzhou, Dalian and other places, with more than 5,000 students.

Aesthetics is a belief that should be propagated

Yang Xiaorong, chairman and general manager of Xinyada Culture and Art, said: “Aesthetics is a belief that should be spread, extended and influenced by more people.” From the beginning of its establishment, the course of aesthetics is set up around the whole aesthetic system. The first section is artistic aesthetics, such as Chinese painting, oil painting, calligraphy, illustration, sketch and so on. The second section is the life aesthetics of self-cultivation courses including fragrant flower arrangement, social etiquette and so on. The third is humanistic aesthetics, the highest realm of aesthetics is to enter into philosophical concepts. The three plates complement each other, so that the aesthetics of the United States has formed its own unique characteristics.

The vision of Aesthetics is to create an education platform that truly subdivides and practices aesthetics for all individuals or enterprises who are eager to change and improve themselves through aesthetics. It is a professional and comprehensive aesthetic education platform, rather than a training institution defined solely by training. It is committed to disseminating and popularizing beauty and making aesthetics become the belief of more people.

In order to better spread aesthetics, Meishang Aesthetics Online was launched in 2020. It is positioned as an Online college of adult aesthetic education, providing personalized and customized aesthetic education courses for each individual who loves art and enjoys life. Meishang Aesthetics Online adopts real person Online real-time small-class teaching, combines high-quality recorded classes and original dual-teacher courses, and creates a new “1+1+1” curriculum system. Based on mobile terminals such as mobile phones, iPads and computers, students can receive professional interactive lectures from global star teachers anytime and anywhere.

With the help of real-time audio and video, art has no walls

In the interactive teaching scene of art online, all the aesthetic education institutions hope to provide real, rich and immersive user experience for students, so that art can walk out of the wall.

Pale Cloud provides one-stop real-time interactive cloud service for Meishang Aesthetics Online. The technical team deeply optimizes the video encoder, integrates a variety of leading AI technologies to improve the picture quality, and utilizes the high-definition coding ability to highly restore the image color of the paper. In order to enrich the teaching scene, teachers and students can turn on the function of multiple cameras to capture the image of the drawing paper while capturing the video head through the external camera. In order to achieve a fine teaching effect, the teacher can also give instructions and comments at any time on the paper images taken in real time, and guide each stroke and color in a fine way. When teachers need to upload teaching materials, they can upload high-definition multimedia courseware of various formats at any time for real-time sharing and synchronous playback. At the end of the course, playback of the course will be automatically generated in the background according to the configured recording layout, and students can watch it on demand.

The biggest difficulty of interactive scene in art education lies in how to keep the paper image from deformation in the process of real-time video. By using low complexity and high efficiency millisecond-level video processing algorithms such as geometric distortion parameter estimation and mapping relation calculation, the Pai Le Yun scheme corrects the original video and solves the problem of paper deformation in art video teaching.

Quality education speed up, good quality is the most important

Although the whole quality education track ushered in the upsurge, but with more players into the game, the industry is bound to intensify the competition. There is no doubt that no matter it is subject education or quality education, it is impossible to run wild with the power of capital blindfolded. It is the way to return to the essence of education and do a good job of products and reputation steadfastly. Pai Le Yun is willing to join hands with more education industry customers, actively embrace changes, expand the quality education track, create online teaching quality, and run together on the road of education.

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Chen Xiao, technical director of American Aesthetics, said: “We have changed from the original SaaS to the PaaS-based self-research, because there are various pain points in the SaaS model that cannot be customized for business details. Pai Le Yun has a strong audio-video technical ability and a meticulous customer service attitude, at the same time can go deep into our scene polishing ability. During the transition from SaaS to PaaS, we were under a lot of pressure. Paeleyun followed up the whole process and finally reached the target on time. Wish both sides cooperation is getting better and better, together the quality of quality education to achieve the extreme!”

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