The series of books on operation management have not been updated for some time. Today, I will talk about online and offline operation modes.

As we know, after the project is officially launched, such as e-commerce project, after the launch, it is necessary to consider the operation of the project. In this way, the value of the project can be reflected, and the value of the company and the project team can be repaid. Of course, operation management is not an overnight effort, but through online and offline promotion, slowly infiltrate a large number of people, let more people know the brand, know the value of the brand, so as to better promote and sell their products. Here are the ways of promotion through online and offline ways:

I. Online operation mode

Online operation is also relatively simple, but requires a certain amount of manpower to deal with it. We know that the Internet after more than ten years of development, today’s Internet has become a familiar product, we also know how to pay through the network, buy items. Therefore, the online way of operation is to carry out operation and promotion through the Internet, so that more people know about your products and more people buy your products.

There are many kinds of online promotion methods. Here are a few popular ones:

1. Through the website.

First of all, online promotion must have its own business website and be promoted through SEO. Business projects in the process of development, it is necessary to communicate with SEO engineers, and actively deal with the SEO model of the website. After the online, it is necessary to adjust and deal with the optimization of the website. These aspects will be detailed in the follow-up operation and promotion methods.

2. Promote by email.

Email is the most common way to promote. Now, there are also a lot of people through the mail to promote their products, such as QQ group inside the mail and so on. Once, some recruitment websites also promote through email, the author has encountered, is to send the account password registered by the website to the user, so that the user can log in by himself. This is a common way.

3. Promote through QQ dynamic.

QQ dynamic promotion is a relatively new way of promotion. The author once listened to relevant courses in Tencent class, that is to say, promotion is carried out through the dynamic content of QQ friends. Now some people still use this way to promote in my QQ dynamic. However, some old users, such as the post-70s and junior 80s users, some have not paid much attention to QQ dynamic, so this way is also a relatively common way.

4. Promote through wechat moments.

Wechat is also a social network communication method that has only become popular in recent years. Its simple application, and mobile QQ have to fight, but it has its own characteristics, coupled with Tencent’s means of promotion and operation, the development and application of wechat has been widely promoted. Therefore, through wechat circle of friends, just like QQ group, can also promote the product to your classmates, friends, colleagues. This is a popular way of promotion nowadays.

5. Promote through wechat public account.

Wechat public number is also a popular way of promotion, which has been developed with the development of wechat in recent years. It is somewhat similar to QQ’s life service channel, but with its own characteristics, it can publish its product content and so on, so that more subscribers can see it. Of course, some public accounts are not for promotion, but for publicity. Its significance also lies in this, like a brand, such as visibility, not afraid of no one to buy your products.

Ii. Offline operation mode

There are many offline operation methods, the author has seen many such articles, also accumulated certain experience. Compared with the online way, the offline way costs more human and financial resources and requires more manpower to promote. Of course, the use of financial resources is more common. However, this way you can gain more fans and get real people to know your product. Here are some effective ways to do this:

1. Hand out flyers

Distributing leaflets is the most common offline way. By recruiting temporary orderers, usually 20 at a time, to deliver printed product introductions to numerous offline consumers. This method is relatively simple, but it is also a relatively effective way. Of course, this also needs to be able to better capture the needs of users, this is also a kind of ability.

2. Hold an exhibition

Compared with leaflet distribution, holding exhibition is a relatively complex, relatively costly way, but can get relatively more costs. For example, take the job fair, a booth is hundreds of yuan of income, and the venue costs are relatively cheap. Of course, they do not necessarily hold the job fair to get money, but to better serve the applicants, better promote their brand, let more applicants know their recruitment website, better target users.

The above briefly describes several ways of online and offline operation and promotion, I believe you have a certain understanding of promotion. Online way is relatively simple, through the Way of Internet promotion, can get quite a lot of users and fans in the current situation of the Internet. While the offline way is more traditional, through the way of manpower to promote their own products, the effect is relatively small.

Today will be the start of an extended series on how to promote. Today is Monday. Wish you a fresh start this week.