When the old flashback to his Alma mater communicated with students, he found that xuemeng.com neglected an important area, namely paid consulting. Now, the content of the service platform are need students find their own, to explore, try, for a more macro or something more long term, the two ways of cost is higher, if there are some different areas of the workplace or life experience of a n experienced person willing to take some time to communicate with them, is a way of threshold is lower. Of course, there are costs, but flash’s intuition is that there is a market for it.
He went home that night and wrote the first draft of the plan. The next morning, I arrived at the company and called the service platform director Xiao S, promotion director Xiao Zhang, product director Xiao P and technical director Xiao J to the conference room to explain my initial plan.
In Lao Shan’s mind, Xuemeng.com is dedicated to serving students. No matter the content platform, service platform or even advertising, the ultimate goal is to let students learn and grow here. The greater the value created for students, the greater the value of Xuemeng.com itself, which is the core logic of Xuemeng.com along the way. But before all are passive services, learning dream net content, services placed there, need students to explore, use. And paid consulting is an active service, students only need to select the corresponding field and different characteristics of consultants, and pay.
The core logic of paid consulting is to gather professionals with experience in different fields together as consulting service providers. Students pay for consulting services, and consulting service providers dig out students’ questions and give answers according to the template of Xuemeng.com, so as to help students in a more efficient way than passive services.
See everybody basically understood own train of thought, old flash summed up once: “what is the role that learns dreamnet inside? Paid consulting customer guidance, service demand matching, service quality management.”
“To do this well, we need to provide two core competencies: service management and service trading. The whole is to follow the idea of service platform, do a platform, build capacity, trade take a cut.”
After hearing this, Xiao S thought it was a good idea. He said on the spot that he would allocate some resources after the meeting and start to design business logic. Xiao Zhang also said no problem, her side can extract a part of the senior members from the authors of the current content platform to do cold start, verify the effect and then push the whole network. Both product director Xiao P and technical director Xiao J are very clear that Xuemong.com will go further and further on the road of platform, and they have long anticipated that new business models will continue to grow out. Therefore, in the construction process of content platform, service platform and advertising platform, general capabilities such as service model, transaction system, user portrait, businessman portrait and matching strategy have been settled out. Paid consulting can directly use these basic capabilities, with little consumption of product research and development resources.
Thanks to the team’s strong execution, a month later, the paid consulting began private testing among users in Beijing and Shanghai, two first-tier cities. Xiao Zhang rounded out 100 authors who contributed the most to Xuemong.com. After communication with each other, he selected 30 who were distributed in different industries and had little achievements in career development as the first group of consulting service providers. Within one week, the order conversion rate of the private test users was 10%, and the average customer unit price was 100. The service platform team of XIAos visited the participants of the paid consulting service one by one for the order, and designed the effect questionnaire, and the result was 80% NPS.
Old Flash is very satisfied with the data of the private beta, especially proud of his team’s ability to play so well, he is ready to expand the range of users of the private beta and gradually implement it to the whole network. At the same time, let several directors set up a special team in their respective departments to form a virtual project team to support the rapid development of paid consulting business. Lao Shan also formulated a KPI of 100,000 for this virtual project in half a year, and said that as long as he achieved it, he would jump into the river to celebrate in large groups of livestream in the company.
To learn this new action of dream net, a few races also noticed to nature, quickly follow up. Four months later, because the KPI of the paid consulting project team was completed ahead of schedule, Lao Shan, as promised, was livestreaming in xuemong.com and jumping into the river in large groups, their system had just been put online. Xiao P, the product director, went to their website at the first time and endured frequent white screen and system errors. After fully experiencing their products, he synchronized his experience report in the management group of Xuemeng.com and added a sentence at the end: our goal is the sea of stars.